In most cases, the audience wasn’t asking about money: they were asking about time. As one woman put it, “spending time on this means time staff isn’t spending on other work.” So in the interest of hers, yours, and everyone else’s time, here’s a rundown on what I see as the real time costs of a variety of Web 2.0 MORE >>

After I took down all the "kick me" and "kick it" post-its covering the Pocket Museum title label in the men's room, I realized that this is the perfect example of an A-to-B test for gendered response to a participatory museum experience. This may be the first time I advocate for gender-segregated exhibit design. No objects. MORE >>

There is still time to submit your case study – but hurry ! Over the past month, organizations have already submitted their case studies and now it’s time for you to cast your vote! Social Media for Social Good. Everywhere you turn, you’re hearing about social media. Especially when it comes to fundraising. MORE >>

Time Chart - See Flickr Discussion on Version 1 Wanna Remix it? Here's a question I get all the time: How much time and resources does it take to implement social media? In my presentations, I use a slide from Nina Simon's blog post called " How Much Time Does It Take To Do Web2.0 Download it here. In A Museum? MORE >>

Increasingly, these tools are also being used for predictive and sentiment analysis—using the vast amount of real-time data from these social platforms to predict emerging trends and respond to them quickly (referred to as “social data”). TD Bank Invests in Google+ To Boost Search Results  - example of a great Google+ campaign. MORE >>