Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.

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Content Tools Bookmarking FAQ 103

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

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Linkedin Practice Social Media Sponsor 362

Nonprofit Tech for Good

JULY 4, 2021

To take advantage of the “anytime, anywhere” nature of mobile giving and engage with your mobile-minded supporters, try sending an actionable text message with a link to your donation page. Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about.

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Ideas Online Fundraising Social Media 354

The Modern Nonprofit

JULY 18, 2023

AI Power-ups for Content Creation Getting your powerful mission across to the masses involves a lot of content creation, doesn’t it? By staying open, adaptable, and embracing new technological developments, you can boost your efficiency and impact, ensuring your organization stays ahead of the curve.

Technology 98

Technology Registration Nonprofit Tools 98

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. That’s just for pinning clothing and home improvement ideas, right?”.

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Storytelling Social Media Nonprofit YouTube 171

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

M+R

JUNE 24, 2021

Some of my colleagues are already experimenting with new data tools that will allow us to deliver targeted content even without cookies. It’s one of the best tools we have to build authentic relationships with supporters and deliver them content that is relevant and tailored to their interests—cookies be damned.

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Headline Delicious Attitude Calendar 73

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. The question here is: what is already top of mind for our audience? What headlines are they seeing, what conversations are they having, what are they worrying about or hoping for in this moment?

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Effective Rhode Island Build Demographics 93

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. You’re able to save keyword lists and even directly add new keywords you find into your ad groups through the tool.

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Adwords Campaign Search Headline 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Headline Content Associations Internet 44

NonProfit Hub

MARCH 12, 2019

Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. If you feel like your newsletter’s content alone won’t be enough to convince people to subscribe, propose a special deal or bonus along with it. Make it your own. Offer perks for joining your list.

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Newsletter Digital Captivate Headline 66

Judi Sohn

JULY 3, 2011

I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. I might segment my content by category or tag. I can even try and hide content based on category or tag. But I can’t target you any more than Robert could change his headline for me.

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Google Learning Social Network Nonprofit 165

Get Fully Funded

FEBRUARY 9, 2021

A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does. Remember, you have 10 seconds!). Show different facets of your work.

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Websites Donor Photo Nonprofit 98

Nonprofit Tech for Good

JANUARY 14, 2013

My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. In 2013, keep these two words at the forefront of your mind. If your communities are not growing, then something is missing from your social media strategy (good content, right voice, e-newsletter, blogging, etc).

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Social Media Management Media Social 237

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Nonprofits Source

APRIL 19, 2017

Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person. But getting your content in front of your target audience can be difficult. Remarketing On Facebook. MaxTraffic.

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Ideas Donation Online Strategy 111

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Immediacy and response are key, even as short-form content proliferates.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Here’s my public personal profile and here’s my brand page.

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Facebook Change Profile Impact 112

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. The same is true online. Getting the elements of your landing page in the right order.

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Conversation Create Donation Headline 28

See3

OCTOBER 3, 2014

By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch. Upworthy headlines are a good source of inspiration.) Keep in mind that what people are searching isn’t always an accurate description of the video. Your video has to be seen!

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YouTube Free Headline Search 40

NonProfit Hub

MAY 18, 2021

So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website? For example, if someone searches for coding classes for kids , you should have coding classes for kids in the headline and description of your ad.

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Grant Google Research Search 54

The Fundraising Authority

MAY 8, 2021

You can also create Custom Intent, which allows you to upload specific websites or YouTube content relevant to your target audience's interests. How to Put Your Ads Grant Into Action Keep in mind that there is a learning curve with Google Ads. Ad Schedule Ad Schedule - at first glance, this doesn't seem very clear.

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Grant Google Search Application 152

Get Fully Funded

MARCH 14, 2022

You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Write some sample content for your website and request feedback from someone who is a great writer as well as friends and family members who don’t know anything about your organization. They invoke a mood.

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Profit Websites Build Work 124

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. The content on these landing pages is that final push (or lack there of). What a missed opportunity.

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Causes People Slides Online 52

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Now that this longer form content has been set up, it can be broken down into pieces and reused for different purposes.

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Content Ideas Summary Metrics 52

Museum 2.0

JULY 28, 2015

Relevant information is ripped from the headlines, hot hot hot. We are wasting resources on of-the-moment content and hot new gadgets. Relevance isn't solely about content. Here's my first question for you: what's the biggest question on your mind about relevance and cultural institutions? That's relevant. Usefulness.

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Lecture Headline Flash Culture 20

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. But what about all the other ways visitors can engage with your nonprofit online? Website Actions. Sign up to volunteer.

Build 36

Build Online Donor Newsletter 36

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." In the case of the Stanford study, I was fascinated to learn that the content of the music video was significant in terms of signaling change in prejudice. But how will we know if we are actually achieving our goals?

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Measure Arts People Museum 47

NTEN

SEPTEMBER 23, 2010

I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. As NTEN's de facto editor, I employ a few tricks to make our content as interesting as possible. " Think about your own reading habits. I certainly don't.

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Web NTEN Alternative Headline 70

Connection Cafe

FEBRUARY 24, 2016

It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement. Impact Conversations by Knowing the Headlines in Your CRM. Here’s an example of how one nonprofit rode their own wave.

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Influence Conversation Campaign Yemen 20

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The Mission Continues: Dustin’s Story.

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Channel Sierra Leone Story Digital 247

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Make sure the page provides relevant content and ideally is written for a large audience. Your website should be mobile ready and should load fast.

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Google Grant Guide Nonprofit 348

NTEN

JULY 28, 2010

Keep this in mind when you begin prioritizing the messages and ask(s) on your homepage. . Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more. Keep the content updated. Visually prime locations are the same for everyone.

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Method Audience Design Question 52

Pamela Grow

DECEMBER 14, 2023

If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories. Connect data and statistics to real impact.

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Tips Storytelling Images Camera 59

Connection Cafe

NOVEMBER 17, 2017

But, since this measurement only accounts for those who open your email, it’s much better than the clickthrough rate in truly measuring the strength of your email content. There is no shortage of people who have proclaimed, “Content is king.” When analyzing your email data, be sure to keep the ask in mind. .

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email Rate Test Spam 32

Nonprofit Tech for Good

MAY 18, 2020

Do you have content on your website that speaks to those topics? . There are huge numbers of very small nonprofits who serve large audiences and have the website content their target population is looking for. Sufficient content. Lack of searchable content. These nonprofits do very well with the Google Ad Grant.

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