recently added the Twitter and YouTube Apps to the Nonprofit Organizations Facebook Page . The Apps allow you to then create Twitter” and “YouTube” Tabs on your Facebook Page that pull in and nicely display all your Tweets and videos from Twitter and YouTube. Webinar: How Nonprofit Organizations Can Successfully Use Facebook and YouTube ...Tags: There are thousands of Apps in the Facebook App Directory that Nonprofit Admins could experiment with on your organization’s Facebook Page, but below I have highlighted my five favorite Apps to get you started:

I recently put together a webinar about how nonprofits can use YouTube effectively. When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site. YouTube has improved so much in the past few years that looking at the early version would be hardly recognizable. This issue has become much more important than it once was. My, how the world changes quickly.

A few months ago YouTube announced that organizations that are in the YouTube Nonprofit Program would be able to use the overlay advertising feature to create donation links. At the Nonprofit Technology Conference in March while I was conducting a session about online video distribution, I mentioned to Steve Grove and Ramya Ragahvan—who runs the YouTube Nonprofit Program—that while this feature is nice, it is really limiting. They call the feature “Call To Action” and said that in their first test of this, Charity:Water raised $10,000 in one day . In

YouTube added a feature that could enable non-profits to easily raise money or call actions using video. The Call-To-Action Overlay creates a semi-transparent pop-up at the bottom of a Youtube video screen with a hyperlink to any external website. Then check out the post written by Amy RS Ward titled “YouTube calls for video volunteers to help nonprofits” . You could link to a donation page, your non-profit’s blog, a petition, or even a volunteer sign-up page. This new feature will increase the likelihood of people taking action from your video.

YouTube is set to publicly launch the “Call-To-Action Overlay” feature.  The Call-To-Action Overlay means users will be prompting viewers to click away from YouTube (not exactly the action a platform like YouTube is after). You can only place customized overlays on a video that you’ve entered into YouTube’s CPC Promoted Videos program. This will allow users to place calls to action (messages and links) on top of videos.  This is huge news as it means a revolutionary shift in the video platform with the largest global audience. 

This year, YouTube has really increased its offerings, giving the producer more control and opening possibilities for more interactive video. If you want to get the most out of your YouTube videos, look into the following tools and functionality. Insight, YouTube’s video analytics tool, measures views by date, tells you where users are finding your video (related search, embedded player, YouTube 1. Insight

YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. If you are not a YouTube nonprofit partner, you will need to sign up here first. To kick off the new “call-to-action” tool, YouTube featured a video from charity:water on the YouTube homepage, which used a take action overlay Nonprofits have been lobbying for this type of tool for a while, in order to drive traffic back to their own websites so people can actually take action without having to remember the URL’s campaign name mentioned in the video. Here’s how it works. 1.

Whether your updating your Twitter account with Tweetie , recording a video with your iPhone and uploading it to your YouTube channel within minutes, or posting a Status Update to your organization’s Facebook Page, the news cycle has changed forever. Tags: Facebook Flickr LinkedIn Mobile Technology MySpace Twitter YouTub As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries,

You know”, they say, “a video that will get a lot of views when we put it on YouTube.” The viral video story goes like this: A video will be uploaded to YouTube and it will (magically) catch fire. People will send it to each other and it will get so many views that it ends up in the “ Most Viewed ” rotation at YouTube, which will only bring in more views and next thing you know 1 MILLION PEOPLE have watched our video! Without fail, we get a call at See3 every week asking us to produce a “viral” video. “You And every week, without fail, there is a sigh and a deep breath

Just got a press release this morning announcing the launch of the YouTube Nonprofit Program ! YouTube’s 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations (in the U.S. those with 501c3 tax filing status) that register for the YouTube Nonprofit Program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. YouTube Nonprofit Program participants will receive: • A premium channel on YouTube that serves as a nonprofit’s hub for their uploaded videos.