Nonprofit Tech for Good

JULY 4, 2021

For example, you could auction items online, face-to-face, or a mix of both, using an event website or a handy mobile auction tool guests can access from the ballroom or their living room. Diverse social media content will speak to a diverse donor base. Connect your mission to headlines donors care about.

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Ideas Online Fundraising Social Media 349

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? Tip: Nonprofits may consider specifically tailoring their Pinterest content to the female segment of their donors and supporters. For example, Grist.org is a news website that focuses on the environment.

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Storytelling Social Media Nonprofit YouTube 165

M+R

JUNE 24, 2021

Every time you visit a website, a little piece of code, called a “cookie,” is appended to your web browser. Some of my colleagues are already experimenting with new data tools that will allow us to deliver targeted content even without cookies. Here’s what we came up with: First, a little scene setting.

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Headline Delicious Attitude Calendar 74

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. You’re able to save keyword lists and even directly add new keywords you find into your ad groups through the tool.

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Adwords Campaign Search Headline 52

NonProfit Hub

MARCH 12, 2019

A newsletter popup is one of the first things your audience should see when visiting your website. pop up on a website? Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Other website ads. Make it your own. Offer perks for joining your list.

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Newsletter Digital Captivate Headline 66

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

The Fundraising Authority

MAY 8, 2021

How Your Website Can Increase Your Grant’s Value Google cares if you have a usable website, so make sure it is up to par before applying. This means a lot more clicks on your ads and more visitors to your website. You must first apply to the team that reviews websites. But I think it makes sense.

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Grant Google Search Application 152

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Headline Content Associations Internet 44

Nonprofits Source

APRIL 19, 2017

Content is still a very important factor in educating, informing, and building member/donor trust. 47% of donors say they consume 3-5 pieces of content prior to engaging with a sales/development person. But getting your content in front of your target audience can be difficult. Remarketing On Facebook. Facebook Pixel.

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Ideas Donation Online Strategy 111

NonProfit Hub

MAY 18, 2021

They think that by acquiring the Google Ad Grant and creating a few ads, they’ll start spending $10K per month in free advertising and get thousands of website visitors! So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website?

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Grant Google Research Search 54

Nonprofit Tech for Good

JANUARY 14, 2013

My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. In 2013, keep these two words at the forefront of your mind. If your communities are not growing, then something is missing from your social media strategy (good content, right voice, e-newsletter, blogging, etc). yourname@amnesty.org.

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Social Media Management Media Social 231

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

See3

OCTOBER 3, 2014

If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. By keeping your audience and their search interests in mind when uploading your video, you can increase the chances people will find it and watch.

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YouTube Free Headline Search 40

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. The same is true online. Getting the elements of your landing page in the right order.

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Conversation Create Donation Headline 28

NonProfit Hub

DECEMBER 5, 2014

They think that once website visitors have clicked on “Donate,” “Volunteer,” “Support Us,” or “Get Involved” that they are already sold on getting involved. In other words, don’t save all of your engaging content for your home page. The content on these landing pages is that final push (or lack there of). And that’s wrong.

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Causes People Slides Online 52

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

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Build Online Donor Newsletter 36

Nonprofit Tech for Good

JANUARY 10, 2022

This can bring an additional 60,000 new, targeted visitors to your website each year. The ads can be used to drive additional traffic to your website, increase your organization’s reach, and help get out your message. Your website must be hosted on your own separate domain. So what are Google Ad Grants ?

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Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Do you have content on your website that speaks to those topics? .

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Google Grant Guide Adopt 331

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The Mission Continues: Dustin’s Story.

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Channel Sierra Leone Story Digital 247

Pamela Grow

DECEMBER 14, 2023

Along the way, we’ll review some examples of effective emotional appeals pulled from Kanopi’s roundup of best nonprofit websites. If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Include images of people. Choose emotional words.

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Tips Storytelling Images Camera 59

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Now that this longer form content has been set up, it can be broken down into pieces and reused for different purposes.

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Content Ideas Summary Metrics 52

NTEN

JULY 28, 2010

When someone visits your website, the first impression they'll likely get is still your homepage. The homepage of your website is key to engaging your visitors by getting them the information they want and sharing your important message. . and “How can we translate that to our website in a user friendly design?” .

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Method Audience Design Question 52

DipJar

MAY 3, 2022

You’re updating the event webpage on your organization’s main website with the attendee sign-up form, lineup, driving and parking instructions, safety information, and other important logistical details. A thought crosses your mind: Should you create an event microsite? Will your microsite’s content differ from your main website?

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Fundraising Audience Websites Design 52

Greater Giving

NOVEMBER 9, 2023

Picture this: A prospective supporter arrives on your nonprofit’s website hoping to learn more about your cause. Your homepage should welcome visitors to your organization, letting them know who you are and why it’s worth their time to explore your website further and take the next steps to back your cause.

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Strategy Nonprofit Guidelines Websites 59

NonProfit Hub

NOVEMBER 3, 2022

But one thing that tends to fall through the cracks amidst all the hoopla surrounding this last quarter is your website, more importantly, your donation landing pages. When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. Have you looked at it lately? The same is true online.

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Donation Giving Headline Conversation 51

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Limit the navigation options available, even to your own website, to keep donors moving straight to your donation form. .

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National Raise Headline Campaign 71

Qgiv

MAY 11, 2021

Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits. CTR will tell you how well your ads entice users to click through to your website. For example, how much do you currently pay in advertising per donation or per visit to your website? Campaigns.

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Google Grant Rate Headline 52

NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. Every assumption leaves a gap in the visitor’s mind. Rare does all of the above!

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Donation Question Effective Test 92

Get Fully Funded

JUNE 11, 2023

Keep in mind that not everyone donates through the mail. Keep in mind that your readers are busy people and probably won’t read every word of your letter. This means you need to use strategically-chosen photos, images, and headlines so that the skimming reader can get the gist of your letter even if they don’t read the whole thing.

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Fundraising Guide Mail Gift 111

Connection Cafe

APRIL 1, 2014

What makes a great nonprofit website? Think about it – why do all that hard work to drive traffic to your nonprofit’s website, only to have your visitors leave because they found it difficult to navigate or filled with irrelevant content? Website abandonment is counterproductive to the work you’re trying to do.

Google 54

Google Websites Nonprofit Design 54

NonProfit Hub

AUGUST 12, 2021

Getting website visitors to come to your nonprofit’s donation page is one thing—but getting them to donate is another thing entirely. One of the most common donation page mistakes is assuming that the website visitor has already decided to donate. Every assumption leaves a gap in the visitor’s mind. Rare does all of the above!

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Donation Question Effective Test 41

Nonprofits Source

MARCH 21, 2018

75 percent of Instagram users take action, such as visiting a website, after looking at a brand’s post. Over 5% of all referral traffic to websites comes from Pinterest. Did you know Facebook accounts for 65% of all social traffic to nonprofit websites ? Does your nonprofit leverage Twitter to grow awareness and promote content?

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Social Media Resource Marketing Media 109

Media Cause

JANUARY 18, 2022

website visitors, converting leads, etc.) Similar to the visually appealing and highly adaptive Responsive Display Ads, Google Discovery Ads use a combination of headlines, descriptions, and branded imagery to render natively across Google properties. Affinity + Custom Intent: leveraging previous searches and browsing behaviors.

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Google Digital Marketing Images 52

Nonprofits Source

OCTOBER 11, 2017

Do you have a digital marketing process in place to manage your content, social, email, and engagement activities? In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Structure Content With An Introduction, Body, and Conclusion.

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Process Content Digital Marketing 98

DNL OmniMedia

OCTOBER 22, 2020

Your website is one of your organization’s most important assets and should anchor your entire digital marketing strategy. Let’s walk through a selection of unique nonprofit websites that not only incorporate these elements but go above and beyond to impress visitors and inspire donations: Interlochen Center for the Arts.

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Websites Organization Nonprofit Site 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives. What content do they consume? You want to know what content your visitors are consuming and is this the content you want them to consume?

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Screencast Analytics Measure Web 50

Bloomerang

SEPTEMBER 12, 2021

So if you have to bounce early, or maybe you get interrupted, or just want to review the content, don’t worry. And you can check us out, go to our website, learn about us if you’re interested in that. And I’ve been able to see other people’s make that shift in their minds, other nonprofits and leaders.

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Results Video Donation Fundraising 88