.orgSource

SEPTEMBER 19, 2023

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Our research resulted in two books dedicated to positioning executives for success in digital markets. leadership.

Sponsor 221

Sponsor Associations North America Law 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Whole Whale

SEPTEMBER 26, 2023

Microsoft Clarity offers a compelling solution by providing real-time analytics that facilitate data-driven decision-making. The tool allows organizations to test and optimize content, understand confusing elements on webpages, and analyze user behavior. Choose a sign-up method and follow the steps on the screen.

Analytics 52

Analytics Google Analysis Case Study 52

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard.

Twitter 355

Twitter Practice Social Media Nonprofit 355

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Now is a great time to start A/B testing copy for subject lines and preheader text as often as you can. Email Opens + User IPs. Use your UTMs. Download Guide. Retarget Non-Clicks.

email 104

email Marketing Test Mail 104

Bloomerang

FEBRUARY 1, 2023

From here, donors can easily update profile information and payment methods, download end-of-year receipts, and more. Plus, if your donors have opted into your recurring donation option, they can manage their recurring donation amounts, frequency, and payment method that works best for them. Set this up on your computer.

Org 80

Org Raise Tools Help 80

Whole Whale

SEPTEMBER 8, 2023

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Results, not applause, are the real test.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 11, 2023

You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. Gone are the days when organizations relied solely on traditional methods to find and engage donors. Ask friends and family to make a small donation and collect feedback. Don’t forget about your website footer.

Donor 82

Donor Social Media Websites Content 82

Forum One

AUGUST 24, 2021

For example, many organizations have had to shift their resources and budgets to create engaging virtual events and online resources for their constituents, audience research is adapting its modes and methods to better understand the behaviors and needs of new and changing audiences. Ongoing challenges remain.

Audience 66

Audience Research Change Sample 66

sgEngage

APRIL 11, 2022

While traditional methods can still impact supporters, more and more organizations interested in starting an advocacy initiative look to virtual campaigns first. As your campaign evolves, you may need to test and implement new strategies to better advance your cause.

Advocacy 73

Advocacy Awareness Virtual Campaign 73

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. Statements: User experience: We provide relevant and personalized experiences to our users and optimize this through an ongoing programme of testing. Full Group Discussion.

Participatory 76

Participatory Digital Facilitation Exercise 76

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.

San Francisco 104

San Francisco Organization Kiva Metrics 104

DNL OmniMedia

MAY 25, 2022

Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. Designing Your Survey Method. One method that yields quantitative data is questionnaires, whether via telephone, on-site, or online.

Research 52

Research Marketing Survey Nonprofit 52

Neon CRM

NOVEMBER 15, 2023

There are many reasons why direct mail donor acquisition can be a compelling fundraising tool that produces results that digital methods simply cannot. This is especially true if you’ve tested different versions. The Benefits of Direct Mail for Donor Acquisition What’s so appealing about direct mail?

Mail 52

Mail Campaign Donor Tips 52

NTEN

JULY 28, 2010

Since we are a culture of acronyms, I fondly call it the “PREP” method: Plan – Research – Execute – Proact. (I Analyze any prior web traffic : If you use Google Analytics or another tool, look and see where your site traffic is going. Check back with your analytics to see where people are dropping off and where they're aggregating.

Method 52

Method Audience Design Question 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The book goes on to layout a method for designing a system, developing a theory of change, and talks about some of the culture issues required to work this way. The book Lean Analytics focuses on the measure stage.

Metrics 101

Metrics Measure Analytics Method 101

Forum One

NOVEMBER 3, 2021

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. It’s also important to contextualize the data from your platforms with qualitative data, A/B testing results, survey results, and audience interviews. First, set your data reporting goals. For that, we need to dig deeper.

Report 71

Report Data Metrics Analysis 71

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts. Don’t only look at social media analytics. Here are our crib notes. Kill both birds with one stone.

Social Media 119

Social Media Channel Difference Media 119

DNL OmniMedia

FEBRUARY 1, 2023

To find a consultant whose services and methods align with your nonprofit’s needs, follow these steps: Review your needs. Analytics: Learn more about your nonprofit’s operations with web analytics, data analysis, strategic planning, digital measurement and testing, and reporting and visualizations.

Consultant 52

Consultant Technology Phase Nonprofit 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Test the hypothesis by performing an experiment and collecting data – Use Google Analytics Content experiments to test your new idea.

Technique 44

Technique Analytics Google Test 44

DNL OmniMedia

MAY 25, 2023

Here are five strategies to help your nonprofit increase your supporters’ value and build relationships that stand the test of time. The most straightforward method is adding personal information about a donor, such as their name and engagement history. Analytics data can be especially helpful here. Personalize communication.

Relationship 52

Relationship Build Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

I first put a fitbit, a digital pedometer that tracks steps, calories burned, food intake, and other personal analytics data, on my wrist back in October. Our research found that current methods of informed consent are challenged by the ways PHD are being used and reused in research.

Data 115

Data Track Research Public 115

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads. Once they are set up in Google Analytics you can then use them in Google Ads.

Google 353

Google Grant Guide Nonprofit 353

Nonprofits Source

APRIL 19, 2017

To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Real-time visitor tracking data and analytic reporting tools. I would recommend testing out some of the feature sets to maximize the success of your fundraising ideas.

Ideas 111

Ideas Donation Online Strategy 111

OneCause

MARCH 14, 2023

Here are a few marketing channels to consider: Traditional advertising: Many nonprofits still find success through traditional advertising methods, such as including a print ad in the local newspaper or a hanging a flyer in the window of a local coffee shop. Take your fundraising to the next level with OneCause, test drive OneCause today !

Marketing 52

Marketing Guide Fundraising Nonprofit 52

Qgiv

APRIL 23, 2021

With a built-in wifi connection and the ability to run wirelessly using battery power, kiosks have helped religious organizations move away from cash-only events and accept gifts using other payment methods. At higher plans, you also gain email testing tools, real-time analytics, access to a wider collection of email templates, and more.

Software 52

Software Management Broadcast YouTube 52

Kindful

MARCH 25, 2021

Consider using Google Analytics or another website traffic tool to gain a better sense of which pages are performing well and which are likely to bounce visitors away. If you want to test out your current communication and engagement efforts, consider the following data tips: Set key performance indicators (KPIs) to track engagement rates.

Communication 98

Communication Donor Data Guide 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Through monthly phone calls and a closed Facebook discussion group, I tested (“try to vary the type content each day of the week”). In October, Facebook introduced new features on the analytics pages. Social media doesn’t replace the traditional outreach methods, it only enhances those efforts. Share successes and failures.

Social Media 96

Social Media Media Social DC 96

ASU Lodestar Center

MAY 24, 2016

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. If gamification sounds like the right answer for your organization, it is most important to define the goals for both parties and the methods that will be used to create an engagement system.

Game 56

Game Change Arizona Badge 56

Gyrus

JUNE 28, 2016

Before I start, it is best to issue a few disclaimers: I am not a neuroscientist; this blog post is not written with appropriate scientific method. I personally am a bit of a hybrid, I start as a global learner and apply an analytical style of learning when I find topics that interest me. How We Learn – Capitalize On Knowing.

Learning 49

Learning Instruction Instructional Training 49

Connection Cafe

MAY 14, 2013

Therefore, many organizations choose to stick to traditional segmentation methods like RFM (recency, frequency, monetary), which are widely accepted and easily explained. Next, use the scientific method to test new ways of segmenting your data. Scale the tests that yield positive outcomes to a larger data set and project.

Business 35

Business Interview Test Blackbaud 35

Connection Cafe

NOVEMBER 21, 2013

Also, going back to the research, each descriptor I use would ideally be based on something I learned during the user research phase – an interview response, analytics data, survey data or something else that’s real and tangible. Whatever method you use, be sure that folks get excited about them. Usability Tests. Deliverables.

Design 32

Design Process Web PowerPoint 32

NTEN

NOVEMBER 2, 2009

My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Google Analytics provides website tracking quite easily, but spending the time to setup e-commerce functionality for your donation processing allows real ROI calculations to emerge. Mailchimp for discounted email marketing.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Example of A/B Testing Results. Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. There are no systems in place, no dashboards or simple collection method. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

MAY 27, 2016

However, this is just one method. This will serve as an analytical tool that will help you make quick decisions about which grant opportunities to pursue. After you develop a draft matrix, run a few test cases against it. The first step in building a comprehensive grants seeking program is to develop your Grant Decision Matrix.

Grant 35

Grant Proposal Green Strategy 35