Connection Cafe

FEBRUARY 17, 2014

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.

Statistics 55

Statistics North America Benchmark Retention 55

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

NTEN

JANUARY 11, 2011

Market segmentation is an effective tool to talk to each of these groups in a way that will resonate with their giving motivations. In market segmentation, you evaluate your overall donor and constituent base and separate them into smaller groups based on similar characteristics. Segmentation can vary from simple to sophisticated.

Communication 69

Communication Results NTC Content 69

NTEN

SEPTEMBER 9, 2011

This week, our members improved LinkedIn, blogged about e-mail marketing, and even pre-released an e-book. Social media killed the e-mail marketer ( to the tune of video killed the radio star )? It’s much more likely that nonprofits just haven’t mastered e-mail marketing. Is your organization data-driven?

Linkedin 70

Linkedin DC Mail Chapter 70

Amy Sample Ward

JUNE 6, 2012

Salesforce Acquires Buddy Media for $689 Million – "Salesforce has entered an agreement to acquire social media marketing platform Buddy Media for approximately $689 million, the company has announced. Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW).

Web 117

Web San Francisco Bookmarking Search 117

Amy Sample Ward

OCTOBER 14, 2010

Marketing to Media-Savvy Gen Y: Transparency, Authenticity – Advertising Age – News – "They entered the consumer market during the stormiest economic climate since the Great Depression. " URL Shorteners: Blind(ly) Heading Towards Disaster?

Skype 111

Skype Web Bookmarking Law 111

Nonprofit Tech for Good

FEBRUARY 1, 2011

Organization: National Wildlife Federation. Organization Size: 400 employees. Title: Digital Marketing Manager. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? Name: Danielle Brigida.

Social Media 190

Social Media National Interview Examples 190

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. “Giving is very dependent on the stock market, which is at an all-time high.

Organization 36

Organization North Carolina Blackbaud Dallas 36

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Money Raise 70

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) “Robust direct mail programs drive up the retention and long-term value of new donors acquired online.

Results 68

Results Fundraising Case Study Mail 68

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. But raising funds online is not about technology, any more than raising funds through the mail is about paper. They likely funnel gifts to organizations that wouldn’t have received them otherwise.

Relationship 89

Relationship Studies Network Online 89

Care2

MAY 18, 2012

Yesterday in Washington, DC, Target's senior fundraising analyst Paige Grainger gave a terrific "state of the nonprofit industry" talk, which summarized key findings from Target's latest, 2011 Index. Paige spoke at a luncheon that Care2 sponsored of the Direct Marketing Association of Washington (DMAW). The full report is here.

Donation 72

Donation Studies Headline Washington 72

sgEngage

JANUARY 3, 2012

I get a lot of nonprofit email messages through subscribing to lists, working with lots of organizations, and being a donor. Back in 2010, I wrote about all the direct mail pieces that I had collected over a year. This time I collected all of the nonprofit emails that I was sent between December 15, 2011 and January 1, 2012.

email 93

email Fundraising Gift Attention 93

Connection Cafe

JULY 23, 2019

Organizations need to determine how they fit into the transforming digital landscape and anticipate the changing expectations of their visitor and member base. Between the costs of labor, facility maintenance, and regular operations, organizations are fighting to keep their heads above water. That’s a huge disconnect!

Museum 34

Museum Trend Mail Culture 34

Care2

JANUARY 21, 2012

But this doesn’t happen by magic – people donate money to your organization because they feel a connection to your organization and the issues you work on. So how did you do in 2011? They believe in what you do. Is it time to make some resolutions for 2012, so you can raise more money in 2012? Use Multiple Channels.

Adwords 72

Adwords Fundraising Tips Convio 72

Care2

JANUARY 20, 2015

For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014. The top 3 most important communications channels are nonprofits'' websites, email marketing, followed by social media.

Trend 28

Trend Communication Metrics Mail 28

Care2

AUGUST 16, 2014

Forward this to all the girls online” By 2011 the meme evolved a couple of times. On January 8, 2011 the meme ranked number 11 on Google Trends search queries and the Susan G Komen Foundation said that their Facebook page grew by over 100K “likes” in 24 hours. In 2011 he was diagnosed with ALS.

Meme 77

Meme Cancer Awareness France 77

Care2

JUNE 21, 2013

Next Thursday, we''re holding a webinar that will dive into the key findings from the 2013 Blackbaud Online Marketing Benchmark Study – to indicate where your organization''s performance stacks up in relation to your peers, as well as what you can be doing better to speed your journey to online success. How Do You Measure Up?

Benchmark 56

Benchmark Measure America Blackbaud 56

Care2

OCTOBER 13, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. About 300 have CIO’s.

Time 62

Time Info Nonprofit Museum 62

ASU Lodestar Center

MARCH 5, 2014

Online fundraising platforms are making it easier than ever for donors to contribute when and how they want to, and they eliminate some of the costs of direct mail solicitations and in-person events. Learn more about marketing your nonprofit! in the same period. But this trend has been uneven. But this trend has been uneven.

Online 56

Online Fundraising Test Arizona 56

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Tech Soup

SEPTEMBER 12, 2011

In this webinar, learn how to build a writing culture at your organization, and how you can use writing to shape images, raise money, inspire people, and influence opinion. September 20, 2011 2:00 p.m. October 18, 2011 2:00 p.m. November 8, 2011 2:00 p.m. December 6, 2011 2:00 p.m. Eastern time, Register.

Effective 36

Effective Management San Diego Idaho 36

ASU Lodestar Center

JUNE 3, 2011

Disclaimer Friday, June 3, 2011 Research Friday: Really, is the Nonprofit Sector Becoming More Commercialized? Our text, Peter Frumkins On Being Nonprofit makes some strong statements about the place of earned revenues in nonprofit organizations. With this information, he can see whats happening with the average organization.

Research 82

Research Philanthropy Analysis Arizona 82

Care2

JANUARY 7, 2011

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. 67% learn about associations through emails and direct mail. Content (online and offline) and products aimed at your members.

Benchmark 67

Benchmark Associations Stats Offline 67

ASU Lodestar Center

APRIL 15, 2011

Disclaimer Friday, April 15, 2011 Research Friday: What It Takes to Lead and Manage a Nonprofit Organization posted by Laura L. NMI students agree; however, they additionally rank high their interest in learning about strategic planning, board governance, grant writing, marketing, program evaluation, and social entrepreneurship.

Research 67

Research Arizona Literacy Studies 67

Tech Soup

OCTOBER 26, 2011

Designed specifically for nonprofits, GiftWorks lets you manage your donor contacts and organize your email outreach by geography, interests, and giving history. It features multiple, matching, and honoraria donation tracking, SmartLists, mail merging, and QuickBooks compatibility. November 8, 2011 2:00 p.m. Eastern) Register.

Donor 47

Donor Management History Influence 47

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. Allison has been a marketing professional for more than a decade. is the answer to all of your fundraising woes. Karla joined the UCS in 2005.

Channel 58

Channel Fundraising Blackbaud Advocacy 58

ASU Lodestar Center

APRIL 19, 2011

Disclaimer Tuesday, April 19, 2011 Better Together: Collaboration and Nonprofit Networking posted by Jessica Sadoway , Nonprofit and Social Media Blogger Just last Friday, The Collaboration Prize announced its third annual winner (congratulations to the Adoption Coalition of Texas !). Give them to an organization that can use them.

Collaboration 67

Collaboration Arizona Texas Philanthropy 67

ASU Lodestar Center

MARCH 16, 2011

Disclaimer Wednesday, March 16, 2011 How my mother and AmeriCorps made me a better man posted by Michael Soto , 2nd Year Fellow – Public Allies Arizona / Arizona Citizens for the Arts Ever since I was a kid, I wanted to serve my country. A few months ago, I was shopping at the local grocery market, wearing my AmeriCorps sweatshirt.

Americorp 86

Americorp Arizona Vietnam Philanthropy 86

Care2

FEBRUARY 11, 2013

Between 2006 and 2011 donor retention rates decreased about 10%. million organizations. Personalize your communications to your donors Some organizations feel they are already personalizing their donor communications because they address them by first name in a direct mail appeal or email appeal. to an estimated 1.5

Retention 76

Retention Rate Donor Strategy 76

ASU Lodestar Center

MARCH 25, 2011

Disclaimer Friday, March 25, 2011 Research Friday Guest Post: "State of the Sector 2011: All quiet on the nonprofit front" posted by Angela Francis , Senior Associate Nonprofit Finance Fund Welcome to Research Friday ! This is an area where both grantees and their funders could aim to make great strides in 2011.

Research 61

Research Arizona Survey Fund 61

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. If all else fails, the message should be that the organization risks being irrelevant to its stakeholders. Geoff Livingston noted that more and more organizations are adding staff as mobile specialists outside of social according to a Forrester study.

Integration 97

Integration Mobile Conference Strategy 97

Tech Soup

NOVEMBER 23, 2011

As a fellow nonprofit, those of us at TechSoup understand how important it is to run your organization in the most efficient and cost-effective way possible. Don’t forget: log in and check your eligibility to see which of the donations below are available to your organization. Manage Your Finances. Keep Files Safe.

Software 54

Software Build PDF Library 54

Connection Cafe

JULY 19, 2011

or is it because charitable organizations have made a tradition of aggressively asking during that period? This has me thinking a lot about timing of fundraising promotions – mail drops, events, and campaigns. The Fidelity Gift Fund had its best first quarter in history in Q1 of 2011. Here's a puzzler for you.

Environment 29

Environment Comparison Mail Cancer 29

NTEN

MARCH 24, 2010

Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone. Twitter: @ahadirect.

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

Many organizations have been using mobile technology successfully for years, but I believe 2010 will stand above the rest for nonprofits jumping on board and maximizing the potential of text messaging campaigns. Let’s face it -- we have seen a virtual explosion of mobile marketing campaigns in the past year alone. Twitter: @ahadirect.

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

SEPTEMBER 6, 2011

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Conclusion. What do these numbers mean?

Attitude 95

Attitude Mobile Giving Canada 95