NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.

email 150

email Test Conference Benchmark 150

sgEngage

DECEMBER 9, 2021

This figure represents a massive adoption of this connective tech with only 5% of American adults using social media in 2005 and 50% in 2011. [1]. When the video was circulated via their social media channels, they challenged viewers to share their thoughts and comment on artworks they recognised using the hashtag, “#ArtWalker”.

Museum 96

Museum Social Media Campaign Media 96

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived!

Calendar 106

Calendar Measure Strategy Digital 106

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? What is your objective?

Donor 98

Donor Summary Mobile Phone 98

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. This post is a roundup of the videos, photos, and tweets from the day. My role was to document the event and collect stories. Tech Recycling Day.

Story 95

Story Service Arts NTC 95

Nonprofit Tech for Good

DECEMBER 20, 2010

A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign. What is on your To Do List for 2011? We tweak and readjust along the way.

Social Media 189

Social Media Foundation Examples Media 189

NTEN

JULY 12, 2011

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".

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United States Social Network Channel Network 68

NetWits

MARCH 11, 2012

Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. He’s the 2011 March of Dimes National Ambassador. Yesterday we talked about the importance of content marketing for nonprofits. Hopefully you caught it. If not, go check it out. It’s a fairly simple idea.

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Content Story Marketing YouTube 213

NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog.

Facebook 98

Facebook Technology Journal Tips 98

Care2

APRIL 9, 2014

Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -. Social media audiences continue to grow at a much faster rate than email or website traffic. Email surpasses social media channels both in audience numbers and in revenue acquisition.

Rate 75

Rate email Advocacy Social Media 75

ASU Lodestar Center

JANUARY 26, 2012

I re-evaluated the mission and audience of the organization and found a healthy mix. As these channels grew I knew we had the ability to create more messaging with media on YouTube. We have a camera and FlipCam ( R.I.P. ) that we use to record videos of events and presentations to our youth and highlight them on our channel.

Social Media 90

Social Media Media Social Arizona 90

Amy Sample Ward

APRIL 27, 2011

The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. The data says we should move on. Two recent reports share data about the actual role celebrity connection plays in nonprofit fundraising and both say the same thing: forget celebrities.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Each panel allotted ample time for Q/A from the audience which consisted of nonprofit techies and bloggers.

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Google Adwords Screencast DC 119

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

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Integration Mobile Conference Strategy 97

NTEN

MARCH 18, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. Mark calls this "reality tweeting" and writes his tweets in a style that engages his audience and leaves them wondering what will come next. Both Mark and Shawn tweet as they capture.

Service 66

Service Story Arts NTC 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook. Specific measurable objectives included: Increase page likes to 12,000 by 12/31/2011 (achieved on 12/1/11). Increase post feedback by 300% in September and by 200% in following months.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Those decisions are implemented across the organization’s web properties and social channels. Of course, it depends on your objectives and audience, but here is a framework to help you think about it. My blog content is the driver of what I post on social channels, I just optimize the content for that channel.

Content 101

Content Measure Organization Strategy 101

NTEN

DECEMBER 30, 2011

[Editor's note: The following is from the December 2011 issue of NTEN:Change. Livestreaming events is increasingly becoming a popular way to share content with remote audiences. Read the complete issue by subscribing to the journal for free! It is surprisingly simple and affordable. Ustream.tv

Laptop 52

Laptop Camera Audio Journal 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

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Knowledge Seattle Social Media Measure 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. April 12, 2013 – 1:30-3:00 PM. Mindful or Mindfull Social Media? April 12 at 8:30-10.

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Conference Technology Minneapolis Technique 97

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. Sure, the audience is associations, but it's full of lessons any nonprofit can use. What do I do with all these interactions? How can I make sense of them?" Things got unpredictable.

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Data Social Social Media Stats 68

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 62% will send an email newsletter at least monthly, up from 59% in 2014.

Trend 28

Trend Communication Metrics Mail 28

Tech Soup

OCTOBER 8, 2014

Erinn joined the GuideStar team when Philanthropedia was acquired in 2011. Bailey Rosser is an audience development strategist at YouTube based in the YouTube Space Los Angeles. She then transitioned to work with native YouTube creators, helping them hone and develop their channel strategies and find a sustainable audience on YouTube.

San Francisco 50

San Francisco Bangladesh Los Angeles North America 50

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Define the audience. Prior to your launching your BOY campaign strategy, define your target audiences. Recommended audiences include one-time donors <$100, lapsed donors, and existing sustainers.

Build 38

Build Donor Channel Sound 38

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels. Panganiban spoke of his work in the Nonprofit Commons on Second Life.

Social Media 54

Social Media Community Team Online 54

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. Your audience segments, though, may not be large enough to test.

email 48

email Campaign Test Benchmark 48

NTEN

SEPTEMBER 2, 2011

These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action).

Social Media 82

Social Media Mobile email Media 82

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. The campaign is an example of an integrated social/mobile campaign that seamlessly integrates the message across different channels for different audiences. Many feature phones also are web-enabled, so mobile web can broaden your audience.

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Mobile Conference Resource Social 99

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. So what were some of the main themes from the day?

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Charity Digital Cancer Offline 51

Tech Soup

APRIL 20, 2012

And already in 2011, “more than 50% of all ‘local’ searches were done from a mobile device.” More nonprofits and libraries are using mobile technologies to educate, activate, and engage audiences and constituencies of all shapes and sizes. Over 1 billion of those are smartphones. Capturing Moments in Mobile.

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Mobile Library Phone Camera 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

The beauty of effective storytelling is that it ensures your brand makes an emotional connection with its audience and that’s when social media works best for you. Fluency in social technology is a complex issue but there are three key elements.

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Profit Los Angeles Social Storytelling 120

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. In the David Chiu world, it refers to a continuous feedback loop that includes both online and offline channels. development. Learn more about Greg on LinkedIn.

Social Media 54

Social Media San Francisco Community Media 54

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. Sorted below in the HubSpot social media tool, you can see that we have had good success sharing content with our audience in the mornings. Lists turn Facebook into a media consumption channel in addition to a social network.

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Facebook Measure Change Images 131

Tech Soup

AUGUST 28, 2011

online community channels. But he goes on to offer a nifty resource that is aimed at a more general audience while not attempting to be comprehensive. Peter Cheer shares the upcoming 2011 da Vinci Awards celebrating global excellence in assistive technology, slated for September 22 in Dearborn, Michigan. and Ottowa.

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Accessibility Voice Community Michigan 44

Connection Cafe

SEPTEMBER 3, 2015

2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

Report 20

Report Donor Demographics Statistics 20