ASU Lodestar Center

JANUARY 26, 2012

When starting out with social media as a nonprofit, it can be a tricky and confusing process. Besides a website, the musts of nonprofit social media include a Facebook page and Twitter account. I re-evaluated the mission and audience of the organization and found a healthy mix. It’s about your cause.

Social Media 90

Social Media Media Social Arizona 90

DNL OmniMedia

FEBRUARY 3, 2023

Using your digital strategy along with a few unique twists, you can avoid glazed looks and vacant stares from your audience members. A hybrid event allows you to appeal to both audiences, creating an opportunity that’s the best of both worlds. Connecting with nearby TV and radio outlets can be a great way to reach your local audience.

Strategy 52

Strategy Nonprofit Audience Hosting 52

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content.

email 150

email Test Conference Benchmark 150

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Multi-channel marketing allows your nonprofit to reach more supporters by expanding your overall communication channels. Social media.

Virtual 105

Virtual Nonprofit Stream Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The Cute Dog Theory or more precisely the Cute Animal Theory states that including cute animals in your social media content inspires more people to share the content. If don’t believe that is true, check out this YouTube video from VW of dogs barking the theme from Star Wars as a Superbowl Teaser.

Turkey 101

Turkey Social Media Mobile Oracle 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 10, 2013

One of the fun exercises I facilitated is a “Fishbowl” where a small group of participants go through the process of generating ideas for an editorial calendar based on their key goals and audience definition. A must for any organization of any size.” – Erin Fogg, 2011. The 2014 version – new and improved has arrived!

Calendar 106

Calendar Measure Strategy Digital 106

NTEN

SEPTEMBER 2, 2011

There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support.

Social Media 82

Social Media Mobile email Media 82

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2010

Mobile can’t be this separate tactic or channel in your communications strategy. Who is the target audience? What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? What is your objective?

Donor 98

Donor Summary Mobile Phone 98

Tech Soup

DECEMBER 29, 2011

The Online Community MeetUp ended 2011 by shifting the focus to the meetup organizers – the TechSoup Online Community and Social Media Team. Graves manages communications via TechSoup's many social media channels. Each member of the team spoke about their role and some of the issues they deal with in their work.

Social Media 54

Social Media Community Team Online 54

NetWits

MARCH 11, 2012

Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. He’s the 2011 March of Dimes National Ambassador. Yesterday we talked about the importance of content marketing for nonprofits. Hopefully you caught it. If not, go check it out. It’s a fairly simple idea.

Content 213

Content Story Marketing YouTube 213

Care2

APRIL 9, 2014

Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -. Speaking of online, what about social media? Social media audiences continue to grow at a much faster rate than email or website traffic. This is great news for your organization.

Rate 75

Rate email Advocacy Social Media 75

Tech Soup

NOVEMBER 8, 2011

a brand via online channels, social media communications and website content. This month's event included a candidate for public office, sharing his experience on how to use social media to engage voters. Two weeks before the 2011 San Francisco municipal elections, mayoral candidate David Chiu. development.

Social Media 54

Social Media San Francisco Community Media 54

NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. It immediately struck me that this is the reverse of channel usage for U.S. A communications channel that works well for U.S. Sound familiar?)

United States 68

United States Social Network Channel Network 68

Tech Soup

NOVEMBER 14, 2011

Greg Ligon, our guest blogger for the Social Media for Nonprofits conference, is an online communications professional with experience in building a brand via online channels, social media communications, and website content development. Think Strategically About Your Social Media Presence.

Social Media 50

Social Media San Francisco Conference Media 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. How do you combine mobile with the grassroots power of social media to successfully engage donors. Can mobile drive volunteers activists, to engage across other media channels? Text Poll App from MobileCause. The focus is on Mobile Giving.

Integration 97

Integration Mobile Conference Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Don’t Just Research Your Audience, Make Them Part of the Presentation.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Amy Sample Ward

APRIL 27, 2011

Both campaigns leveraged the community and competition aspects of social media. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. Both campaigns created opportunity for people to participate and then share it with their networks and make personal recommendations.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. This post is a roundup of the videos, photos, and tweets from the day. My role was to document the event and collect stories. Tech Recycling Day.

Story 95

Story Service Arts NTC 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

I think that is an important insight for small organizations who don’t have a team of people doing the social media and trying to do it with limited hours in the day. Those decisions are implemented across the organization’s web properties and social channels. I also use specific metrics on the channel to guide me.

Content 101

Content Measure Organization Strategy 101

NTEN

SEPTEMBER 27, 2011

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. After Hours Posting Timing is important for a communications channel like Facebook. You'll also lose the spontaneity that is important for this type of conversational channel. By Beth Kanter, Beth's Blog.

Facebook 98

Facebook Technology Journal Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 2, 2013

I had a blast designing this session to make interactive and invite lots of audience participation on the back channel. The speakers bring great perspective to the topic and we will have a lot of fun with this topic. Mindful or Mindfull Social Media? Organizational Leadership and Social Media Insights. NpTech Fail.

Conference 97

Conference Technology Minneapolis Technique 97

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. If used effectively -- and not just as a one-way messaging platform with passive audiences -- mobile use can be an ideal tool to create and strengthen relationships with supporters new and old to your organization. Session: Are you ready to react?

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. Sure, the audience is associations, but it's full of lessons any nonprofit can use. Build a list of people following your social media sites who are not members.

Data 68

Data Social Social Media Stats 68

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2011

The beauty of effective storytelling is that it ensures your brand makes an emotional connection with its audience and that’s when social media works best for you. Familiarity: Every member of a non-profit should engage in social media themselves to understand the tools and the human dynamics that drive engagement.

Profit 120

Profit Los Angeles Social Storytelling 120

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 17, 2011

After facilitating a panel at the Innogive Conference on integrating mobile into multi-channel nonprofit campaigns , I headed to a special event hosted by Google to celebrate the launch of Google for Nonprofits. Each panel allotted ample time for Q/A from the audience which consisted of nonprofit techies and bloggers.

Google 119

Google Adwords Screencast DC 119

NTEN

MARCH 18, 2011

I was lucky enough to work along side Mark Horvath and Shawn Ahmed , both experts at capturing stories on video and sharing through social channels. Mark calls this "reality tweeting" and writes his tweets in a style that engages his audience and leaves them wondering what will come next. Both Mark and Shawn tweet as they capture.

Service 66

Service Story Arts NTC 66

Tech Soup

OCTOBER 8, 2014

Before joining CIR, Joaquin served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting. He is the founder of CoCo Studios, which promotes media collaboration and game development for fiber and mobile networks.

San Francisco 50

San Francisco Bangladesh Los Angeles North America 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In 2011, HubSpot’s Dan Zarrella conducted extensive research on the topic of social media timing. How to leverage it: Use a social media scheduler to line up posts for the weekend. Sorted below in the HubSpot social media tool, you can see that we have had good success sharing content with our audience in the mornings.

Facebook 131

Facebook Measure Change Images 131

Care2

JANUARY 20, 2015

According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. 62% will send an email newsletter at least monthly, up from 59% in 2014.

Trend 28

Trend Communication Metrics Mail 28

NTEN

DECEMBER 30, 2011

[Editor's note: The following is from the December 2011 issue of NTEN:Change. Livestreaming events is increasingly becoming a popular way to share content with remote audiences. Read the complete issue by subscribing to the journal for free! It is surprisingly simple and affordable. Ustream.tv

Laptop 52

Laptop Camera Audio Journal 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Erika Croxton, the grist.org staffer who oversees social media strategy, says. “We

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

Disparate marketing channels complicates the life of the average NPO today. Amy Gahran: Amy is an independent journalist and general media geek currently focusing on mobile technology. Many feature phones also are web-enabled, so mobile web can broaden your audience. Check it out on your mobile phone.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Use social media to mobilise and engage, not just take money.

Charity 51

Charity Digital Cancer Offline 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

The SXSW Interactive Festival (scheduled March 11-15, 2010 in Austin, Texas) is a mega huge social media industry event. So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands.

Comment 97

Comment Artist Social Media Hype 97

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Daily deals, airfare price alerts, offers from favorite retailers and social media alerts. Use Personalized Messaging on Different Audiences. Your audience segments, though, may not be large enough to test.

email 48

email Campaign Test Benchmark 48

Connection Cafe

SEPTEMBER 3, 2015

2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG Over the past couple of years open rates and action rates have floundered, leading to an audience that is disengaged and uninformed.

Report 20

Report Donor Demographics Statistics 20