2011 Audience Benchmark Channel 
NetWits
AUGUST 8, 2012
Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving. Our study also found that when online-acquired donors move to an offline giving channel, they tend to do so soon, in their first renewal year. 2011 Multichannel Fundraising Report.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 27, 2011
Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Defining Social Media Goals and Audiences. How do you find this out?
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NetWits
JUNE 19, 2012
Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Using different messaging for different audiences. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.
NTEN
JULY 12, 2011
According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?".
Care2
APRIL 9, 2014
It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. Social media audiences continue to grow at a much faster rate than email or website traffic. billion email messages, 5.6
Amy Sample Ward
APRIL 27, 2011
The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster. The data says we should move on.
NTEN
APRIL 11, 2011
At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. Sure, the audience is associations, but it's full of lessons any nonprofit can use. What do I do with all these interactions? How can I make sense of them?" Things got unpredictable.
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