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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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Is Your Nonprofit Guilty of #Hashtag Spamming?

Nonprofit Tech for Good

Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. You tell us if you think the Twitterer is guilty of hashtag spamming: Tweet #1 :: Hashtag Spammer or Not? Below are five actual tweets by nonprofits.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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Is Your Nonprofit Guilty of #Hashtag Spamming?

Nonprofit Tech for Good

Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. You tell us if you think the Twitterer is guilty of hashtag spamming: Tweet #1 :: Hashtag Spammer or Not? Below are five actual tweets by nonprofits.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’

Bloomerang

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?