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The Importance of Data Analytics for Fundraising Events

Achieve

When hosting a fundraising event, such as a Math-A-Thon , silent auction , or charity gala, closely tracking data and adapting your event based on that data can drive higher engagement, participation, and donations. Spam Rate The spam rate is the percentage of email recipients that mark your emails as spam.

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Is Your Nonprofit Guilty of #Hashtag Spamming?

Nonprofit Tech for Good

Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. You tell us if you think the Twitterer is guilty of hashtag spamming: Tweet #1 :: Hashtag Spammer or Not? Below are five actual tweets by nonprofits.

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Lame spam of the day: USPS Delivery Confirmation

Robert Weiner

Like the American Airlines spam , this one didn't bother to include any graphics to make it look official. The sender has requested that you receive a Track & Confirm update, as shown below. For more information, or if you have additional questions on Track & Confirm services and features. Some scammers are just lazy.

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Lame spams of the day: assorted LinkedIn ploys

Robert Weiner

Lots of spam is coming from fake LinkedIn accounts these days. I think favorite lame LinkedIn spam was the one that said it came from LinkedIn Connections [connections@linkedin.com], provided a tracking number, and was formatted like a UPS delivery notification. Subject: LinkedIn Invitation from your official.

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Is Your Nonprofit Guilty of #Hashtag Spamming?

Nonprofit Tech for Good

Finding your Twitter voice is a skill and it takes a concerted effort to first track what tweets your followers react to (or not) and then adjust your content and tweets accordingly. You tell us if you think the Twitterer is guilty of hashtag spamming: Tweet #1 :: Hashtag Spammer or Not? Below are five actual tweets by nonprofits.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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What actually happened: Apple Mail Privacy Protection

M+R

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. Some of these opens are people, some are Apple, and added together you get the sum total of every time your open tracking pixel has been downloaded.

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