Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

I’m on a mission this year, with the publication of the book, to continue to evangelize about nonprofits should all become data nerds and embrace the joy of measurement. The Valid Metrics Framework, Updated to Include Social Media. The Valid Metrics Framework, Updated to Include Social Media. But where to start?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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Nonprofits Source

APRIL 3, 2024

Cost per acquisition, which is the cost of attaining each member via marketing materials The volume of social interactions, which is the total interactions you get on social media (e.g. However, nano- and micro-influencers (users with between 1,000-50,000 followers) can make even better partners. Collaborate creatively.

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Organization Online Influence Metrics 52

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com. com Aug 14, 2000: my.care2.com/savethecats.

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Social Media Interview Examples Media 261

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Jumo: [link].

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Social Media Foundation Examples Media 189

sgEngage

JANUARY 26, 2024

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

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Nonprofit Tech for Good

SEPTEMBER 17, 2022

The reason we start this process with a goal is that you’ll have no way to measure the efficacy of your efforts without one. . However, these are just examples—group or segment your list in a way that makes sense for your nonprofit. . An example here would be sending them swag to keep them engaged! Review your donor list.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Hurricane Measure Social Media Pledge 97

M+R

JULY 6, 2023

Reading time: 4 minutes Look, nobody really wants to join a new social media platform. We know from our media advocacy campaigns that Twitter offered a public gathering place for journalists, thought leaders, and influencers to exchange ideas and comment on the news cycle. So the search continues. We think Threads can fill that gap.

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Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Follows on social media. Interacts on social media. How Measuring Donor Engagement Can Empower You.

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Nonprofits Source

SEPTEMBER 27, 2023

Social media: Maintain an active presence on social media platforms like Facebook, Instagram, and TikTok. Whether you’re filming a video, writing an email, or posting on social media, use the following storytelling techniques to connect with your audience on a deeper level: Introduce a main character.

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Marketing Tips Influence Nonprofit 52

Care2

DECEMBER 21, 2010

Or are social media ranking tools an example of more kool-aid mix being added to the overflowing punch bowl? “Is it even possible to measure online influence, divorced from offline influence,&# asks Tom Webster over at BrandSavant [link]. Is your organization considered a content curator?

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). You also need to post inviting content on your social channels that builds excitement, anticipation, and engagement about the event.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2014

Few would deny that storytelling is a powerful tool for inspiring action and influencing thought leaders, donors, and decision makers. However, few of us working in the social impact space could admit to utilizing storytelling to its fullest potential. I don’t have to tell anyone who reads Beth’s blog about the value of storytelling.

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Storytelling Digital Report Impact 115

Saleforce Nonprofit

APRIL 21, 2021

As social distancing left those of us non-banana bread bakers searching for entertainment, podcasts came to the rescue even more — with a 42% increase in listens globally. . Clubhouse is an audio-based social media platform that is gaining significant attention. The reason? Enter: Clubhouse. .

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Classy

JULY 5, 2021

Since today’s consumers are demanding more social responsibility and impact from the companies they support, brands also often already have giving programs established for cross-collaboration, so you won’t necessarily be pitching them a new idea. Think local boutiques, accounting firms, or restaurants, for example. Influencer.

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Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Be Informed.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 24, 2015

Nonprofit Examples and Getting Started or Rebooting A Strategic Approach. If you want to or reboot your nonprofits Instagram presence, spend some time looking at nonprofit examples to get inspired: Nonprofits That Get Instagram (2014) by Kerri Karvesti – an excellent Pinterest board of great examples.

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Museum 2.0

OCTOBER 30, 2013

I eagerly read about a new social psychology research study in which whites, Asians, and Latinos engaged in a simple collaborative activity--making a music video together. My biggest question for these social psychologists is this: how do we apply their lessons to our work? I wanted to know more. That didn''t happen.

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Measure Arts People Museum 47

sgEngage

JANUARY 17, 2024

However, effectively launching and establishing a nonprofit podcast requires more than a microphone and a social media account. Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. Who is our target audience and why would they listen?

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. I used David Hood as an example. When possible, I get a list of attendees at workshops or conferences, and I visit their web sites and social media outposts. Effective Social Media.

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AFP Blog

SEPTEMBER 10, 2012

What’s the Best Way to Measure Influence? Online Fundraising, Advocacy, and Social Media - : As nonprofit senior leadership starts taking social media more seriously to engage supporters, they are also starting to ponder their own organization’s influence. DIY NotKlout! Fair enough.

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Social Media Influence Measure Advocacy 24

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. This post summarizes the results and a few insights about social media fundraising and network strategies as a way to share back what I learned and to help bring some closure.

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Social Media Online Learning Fundraising 129

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

Note from Beth: In the decade or so that I’ve been doing social media, I’ve always been an advocate of the “Listen, Learn, Adapt” approach to doing social and a decade later, it is still very important for success. New Guide: How To Engage Your Supporters with Social Listening Guest Post By Roz Lemieux.

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Forum One

JULY 15, 2021

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Your email platform, for example, likely allows you to customize your messages based on: Location Topics of interest Past actions taken Other behavior history data. Examples of basic personalization.

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Personal Test Demographics Analytics 101

Saleforce Nonprofit

APRIL 19, 2021

Their systems and processes help them pivot when an unexpected turn of events (a global pandemic or a tidal wave of social activism, for example) turns their operations upside-down. Do you know which levers to pull to influence fundraising outcomes? They can work quickly to collect and learn from data.

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Eric Jacobsen Blog

JANUARY 17, 2024

Ryan Jenkins and Steven Van Cohen Earlier this year, the authors shared these insights: Question: When did you decide to write your book and how did the pandemic influence your book? Research proves that simple pro-social behaviors reduce loneliness in as little as a 40-seconds.

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NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. Look at your email list and find out who has the largest social media presence. It’s a way to measure your online impact and you can easily find these influencers.

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Influence Podcast Campaign Social Media 34

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? For example, your audience research may indicate that your brand feels a bit outdated, which could be solved by simply refreshing a few key elements of your brand to feel more modern.

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Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. Was the social media plan you implemented worth the time you spent running it? In starting, define what metrics should be measured per social media tactic employed and ensure all meaningful elements are measured.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. National Study Reveals: Digital and Social Media Are Delivering for Arts Organizations , Guest Post by Mary Trudel and Rory MacPherson. Questions of measurement, ROI, and how to set goals and define success were plaguing everyone.

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Arts Social Media Studies National 110

Bloomerang

MAY 15, 2023

Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. For example, think about what happens after someone makes their first gift to your organization. It includes both your appeals and general communications and their actions and responses.

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Connection Cafe

MAY 20, 2010

I’ve decided that one of the next areas I want to put some concerted focus around is the topic of “influencing your influencers,” an area that’s really caught my eye for the past year. There are influencers and evangelists among all social media networks. million + Twitter followers.

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Influence Twitter Haiti Free 54

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by ESML.

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