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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

According to Pew Research Center , 85% of people have a smartphone and even more than that are active on a number of social media platforms. Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. 2) You can tailor social media to your audience.

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Examples of Nonprofit Storytelling to Increase Donations and Involvement

Get Fully Funded

Was there a measurable impact? In the rushed world of social media, you may find yourself skimming a good deal of information, stopping only when something catches your eye. Here’s a great example of video storytelling from The Girl Effect girleffect.org. Example #1. Did her donation of time or money help someone?

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association.

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Nonprofit Strategic Planning: Ultimate Guide + 7 Examples

Bloomerang

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience.

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AI for Social Media: Supercharge Your Copy, Images & Videos

Forum One

Wednesday at the 2024 Nonprofit Technology Conference (NTC), we’re pleased to be leading a session all about artificial intelligence (AI) for mission-driven social media. We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. For example, a page view event has parameters that give us the name of the event (page_view), detail on the URL (page_location) and page title (page_title), amongst other things.

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