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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. It can be hard to identify what’s meaningful versus what’s just interesting.

Metrics 52
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What Makes Team Fundraising Unique? 3 Key Differences

sgEngage

As the coach of a youth sports team or the leader of a school-affiliated academic bowl team, you know that there are some aspects of team fundraising that make it different—and often more challenging—than other types of fundraising. Here are a few of the different types of supporters your team might have: Parents and family members.

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Pickleball and Paddleboards: Get Creative with Activity-Tracking Events

sgEngage

Over a third of adults in the United States are now using health apps or wearable devices to track their activities, making it easier than ever to monitor progress, set goals, and stay motivated. Participants track their swimming, kayaking, paddleboarding, and surfing adventures using their activity trackers.

Track 69
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Math-Free Magic: Understanding Predictive Analytics

Association Analytics

By looking at past data and considering different factors, predictive analytics sorts members into groups based on how likely they are to renew. Create prediction buckets – next, we bucket members into different prediction categories that tell you how likely they are to renew. How does membership predictive analytics work?

Analytics 315
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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? These groups can include partners, contributors, affiliates, event attendees, learners, and more – and they can be a great source for new members.

Create 169