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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Having this data will help you make business decisions based on trends or actual performance.

Analytics 169
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The Power of Learning Analytics: Maximizing the Impact of Your Education Programs

Association Analytics

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. To capitalize on this trend, they strategically offered targeted courses leading up to conferences and experienced a surge in participation and membership renewals.

Analytics 169
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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Track data for your marketing campaigns during these special events to determine which messages are most effective for driving donations. Assess metrics such as your email open rate or online donation rate to measure your success.

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Providing insights into fundraising metrics and trends. Appealing to younger donors. Revisiting corporate partnerships.

Trend 98
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Hire Fresh Talent—But Before You Shop, Check the Fridge

.orgSource

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. If you haven’t been tracking workforce statistics, now is the time to begin. However, the job of finding those talented individuals is increasingly difficult.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

At a time when higher education is facing public funding cuts, changing demographics and a challenging student debt environment, institutions are facing an uphill battle to sustain enrollments and stay relevant. One association conducts an annual brand tracker; trust in the association is one of the metrics.