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GivingPulse Examines 2023 Generosity Trends

NonProfit PRO

The latest GivingPulse tracked shifts from the third to fourth quarter of 2023 and year-long trends. Here are four insights from the report.

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Demographics via Candid: A data-driven approach to encourage equitable funding practices

Candid

By better understanding the demographic profile of those organizations that are—and are not—receiving funding, we can more closely track if they are representative of the communities they serve and whether they are getting the support they need to deliver on their missions. Introducing Demographics via Candid.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

Here we provide a snapshot of what’s been trending. In February, bucking end-of-year trends, none of these human services sub-categories were searched more often than the arts and culture sub-categories listed above. Photo credit: Pixels Effect via gettyimages The post What’s trending?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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4 Top Healthcare Technology Trends to Watch in 2023

DNL OmniMedia

With each new advancement, trends in healthcare technology promise to improve standard care coordination and data management for increased patient satisfaction. However, the technological landscape rapidly changes, and some trends will be worth greater vigilance than others. Cloud integration is not limited to direct care providers.

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Level Up Your Marketing with Analytics

Association Analytics

How are you tracking success? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Having this data will help you make business decisions based on trends or actual performance.

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How to be efficiently trendy  

Candid

I’m often invited to speak with organizations about the latest fundraising and nonprofit trends. While I am happy to share my perspective, trends are, by nature, always changing and have varying impacts depending on your nonprofit’s function. The first is to share my view on some of the latest fundraising and nonprofit trends.

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