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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website Conversions. What is Website Conversion?

Rate 246
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Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

You should definitely read the report I mentioned in my earlier post. I don’t mean to downplay metricsmetrics are hugely important – but I think mixing up metrics and CRM might make it harder to really do either well. Example “Social Campaign Tracking&# and “Social Sales Insights.&#.

Metrics 154
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Digging a little deeper into the traffic metrics I found something interesting: 250,000, or 58% of all monthly traffic is organic search. The post Digital Marketing Plan For Nonprofits: The Definitive Guide (2017) appeared first on.

Digital 111
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. This can be inspiring, but it is not always scalable and definitely not measurable. Metrics for outcomes should include all measures that reflect organizational performance.

Measure 91
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How to Start Your Data Analytics Journey

Association Analytics

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Your data needs to be good enough, not perfect.

Analytics 169
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Lay out your definitions up front. This will help increase membership and revenue. Don’t forget the intangibles.

Analytics 169
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Don’t Fear Your Dirty Data

Association Analytics

You definitely need billing data, but knowing your member’s fax number is likely less important. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Create a glossary to track and communicate official terms and definitions.

Data 169