Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

Practice 240

Practice Fundraising Guide Channel 240

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

Associations 319

Associations Challenge Data Taxonomy 319

Bloomerang

APRIL 17, 2024

Unfortunately, 50% of nonprofits do not know how data can support their work, and 31% do not know what to do with this information. Identify your goals first, or you will waste time on data that will not support your organization’s success. How does this information support your organization? Does this sound familiar to you?

Data 102

Data Metrics Measure Goal 102

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs?

Analytics 169

Analytics Associations Model Metrics 169

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 296

Digital Strategy Guide Create 296

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. A low open rate, falling below 10%, signals potential issues with the clarity or urgency of your subject line.

Analytics 98

Analytics Data Spam Fundraising 98

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The web is always changing. And so it goes.

Online 241

Online Hunger Metrics Drupal 241

Nimble AMS

MARCH 25, 2022

Goals and success metrics. For example, “To support our objective of growing our existing online community in 2022, we will recruit 500 more active online community members by adding a section about the online community to our new member onboarding emails.”. They should be able to: Suggest discussion group topics and content?.

Community 133

Community Online Strategy Guidelines 133

Nonprofits Source

MAY 15, 2024

Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service. Publish relevant, high-quality content that targets specific keyword phrases, such as “dog daycare near me” or “best pet boarding businesses.”

Map 52

Map Digital Business Marketing 52

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Why is engagement important? Focus on Target Audiences. Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

EveryAction

NOVEMBER 2, 2022

In fact, you can customize your annual report to only include the information relevant to what your donors and prospective supporters want to know. It allows more engagement beyond simply scrolling on a PDF, making it more likely supporters will absorb the information. Pathfinder International. The Humane Society.

Report 180

Report Organization PDF Tanzania 180

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 350

Twitter Practice Social Media Nonprofit 350

M+R

JUNE 10, 2021

A quick reminder: email opens are tracked by tiny image pixels embedded in the content. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. When a user downloads that image, we know they’ve opened the email. . What happens next?

Rate 122

Rate email Open Change 122

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Building an online community allows your organization to engage with your supporters on a personal level. Engagement.

Social Media 52

Social Media Media Guide Social 52

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Pamela Grow

OCTOBER 30, 2023

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Prospective monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. The ease of generating content these days is both a danger and an opportunity for nonprofits. Creating insightful content does require time and effort— but it can be a very useful part of an overall engagement strategy.

Content 273

Content Websites Tips Voice 273

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? The goal is to move your position forward while engaging your supporter audience. Here’s what they said. Learn more at WeRaiseTheRoots.com !

Advocacy 143

Advocacy Local Poll Audience 143

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. These emails help to set expectations of the content subscribers will receive, and maybe even try to get the recipient to sign up for another newsletter or take another action to support your cause.

email 75

email Difference Marketing Retention 75

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more.

Gift 97

Gift Results email Metrics 97

Forum One

DECEMBER 5, 2023

New this year, fans can support and celebrate this year’s Finalists through Anthem Community Voice from now until December 21, 2023. The for-profit and nonprofit entries in each category with the greatest amount of support will win the first-ever Anthem Community Voice Awards. Bureau of Refugees, Freedmen, and Abandoned Lands.

Award 72

Award Museum Arts Culture 72

Pamela Grow

MARCH 7, 2024

Your “Away” Message What message does your supporter receive when you’re out of the office? Your “away” message is another opportunity to show creativity and make your supporters feel the love. A clean list yields better supporter interactions. See how one newsletter enjoys a 51% open rate with supporter-generated content.

email 69

email Storytelling Newsletter Nonprofit 69

Achieve

DECEMBER 8, 2022

Use social media for quick updates and fun content. Social media is all about connection, so you should use it to actively connect with your supporters using these tips. . Use social media for quick updates and fun content. Create connections between your site and social profiles. Encourage plenty of interaction.

Social Media 52

Social Media Relationship Donor Media 52

Kindful

MARCH 25, 2021

Writing donation request letters and other communications to your supporters needs more thought put into it than pressing the send button on a general template. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. Let’s learn more!

Communication 98

Communication Donor Data Guide 98