Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 275

Calendar Social Media Content Media 275

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 235

Practice Fundraising Guide Channel 235

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores.

Analytics 169

Analytics Associations Model Metrics 169

Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Nonprofits Source

OCTOBER 25, 2023

In this guide, we’ll explore three ways your organization’s marketing efforts can be supported by its constituent relationship management (CRM) software. Personalized Communication Ideally, your marketing efforts will reach vast audiences. You can also create audience personas to help you plan future communications.

Marketing 52

Marketing Support Demographics Nonprofit 52

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. Deep understanding of your audience.

Marketing 52

Marketing Analysis Nonprofit Audience 52

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! Make it simple for your audience. And of course, make it easy! Provide context you can refer back to.

Associations 319

Associations Challenge Data Taxonomy 319

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! While many may think of marketing as a for-profit pursuit, it’s also the backbone for nonprofits connecting with supporters and spreading awareness about your mission. For-profit marketing is heavily focused on making a profit.

Marketing 52

Marketing Guide Nonprofit Channel 52

Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? As communications director Melissa Franqui explains, “Any communications department, not only ours, has to be continuously asking, is the site communicating our mission, our current work, and our values to our intended audiences?”.

Online 236

Online Hunger Metrics Drupal 236

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

Organization 52

Organization Online Influence Metrics 52

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Bloomerang

APRIL 17, 2024

If it does poorly, it can quickly pivot and put out something different to please their audience and boost their profits. Unfortunately, 50% of nonprofits do not know how data can support their work, and 31% do not know what to do with this information. How does this information support your organization?

Data 104

Data Metrics Measure Goal 104

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. With the power of shares and the possibility to go viral, even the smallest organization can reach a global audience.

Social Media 52

Social Media Media Guide Social 52

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

EveryAction

JUNE 8, 2023

We asked our partners, what are some ways organizations doing advocacy can consistently engage supporters and keep them ready to take action with you, even outside of crisis moments? The goal is to move your position forward while engaging your supporter audience. Here’s what they said. Learn more at WeRaiseTheRoots.com !

Advocacy 143

Advocacy Local Audience Poll 143

Nonprofits Source

MAY 15, 2024

Understand your target audience Your small business likely doesn’t have the seemingly endless budgets and robust marketing departments that large corporations do. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Nimble AMS

MARCH 25, 2022

Goals and success metrics. For example, “To support our objective of growing our existing online community in 2022, we will recruit 500 more active online community members by adding a section about the online community to our new member onboarding emails.”. They should be able to: Suggest discussion group topics and content?.

Community 133

Community Online Strategy Guidelines 133

Media Cause

JULY 11, 2023

In the nonprofit sector, where scaling reach and impact is a common goal, automated email marketing is the secret sauce that allows for meaningful connections with an ever-growing supporter base without stretching your resources too thin. This is key in building and maintaining relationships with supporters.

email 52

email Service Marketing Metrics 52

Achieve

MAY 3, 2024

One way to achieve this is by implementing an email strategy where you send a series of emails that educate and inspire your target audience and provide them with a clear call-to-action. Revisiting your targeting criteria and refining your messaging can help ensure that your content is as relevant as possible to the people you are reaching.

Analytics 98

Analytics Data Spam Fundraising 98

EveryAction

NOVEMBER 2, 2022

It helps if they’re easy to understand, shareable, and engaging across a broad audience. In fact, you can customize your annual report to only include the information relevant to what your donors and prospective supporters want to know. They’re a powerful tool for communicating your impact, but what makes an annual report effective?

Report 180

Report Organization PDF Tanzania 180

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Examples of this type of email marketing could include newsletters, product promotions, and donation requests.

email 75

email Difference Marketing Retention 75

Candid

JANUARY 30, 2023

Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust. Effective branding also gives potential donors an accurate and compelling picture of your organization that encourages their vital support. But what if you decide to rebrand your nonprofit?

Nonprofit 110

Nonprofit Audience Library Research 110

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. Using language or tactics from product strategy can help organizations focus on goals and audiences within larger projects.

Product 86

Product Develop Impact Case Study 86

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Focus on Target Audiences. Why is engagement important? Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The focus for year-round promotion is making sure your supporters get a nudge to create a Fundraiser whenever they happen to be ready. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 217

Facebook Raise Fundraising Audience 217

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. Types of advertisements, topics, and content they respond to.

Communication 88

Communication Campaign Channel Measure 88

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofits Source

APRIL 15, 2024

By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. This will help you create highly relevant and impactful messages that will excite your supporters and inspire generosity. Social media. Peer-to-peer engagement.

Marketing 52

Marketing Fundraising Tips Registration 52

Nonprofit Tech for Good

APRIL 19, 2024

It sometimes sounds as though tools like ChatGPT or Gemini could entirely replace humans in writing website content. To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. Define top audiences, and think through their preferences.

Content 266

Content Websites Tips Voice 266

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. Text messaging is one of the best communication tools in nonprofits’ disposal, allowing organizations to reach supporters directly with personalized messaging.

Retention 52

Retention Rate Donor Campaign 52

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 100

Personal Test Demographics Analytics 100

Qgiv

NOVEMBER 9, 2023

Attract donors, volunteers, and other supporters. Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. People are more likely to support organizations that they feel connected to. Be clear about your target audience. Tell your impact story.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Kindful

MARCH 25, 2021

Writing donation request letters and other communications to your supporters needs more thought put into it than pressing the send button on a general template. Your donor data should play a key role in your communication strategy, helping you create targeted content and personal experiences for recipients. Let’s learn more!

Communication 98

Communication Donor Data Guide 98

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. This will align the organization by having clear success metrics and KPIs.

Analytics 169

Analytics Language Associations Case Study 169