Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission. Impact stories.

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Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Curated content relevant to your mission. Strangely, nonprofits have been slow to embrace LinkedIn.

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Linkedin Practice Social Media Sponsor 361

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists.

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Content Tools Bookmarking FAQ 103

Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. Stay in touch with some facetime.

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Ideas Online Fundraising Social Media 354

The Modern Nonprofit

JULY 18, 2023

Automation is like having another team member who can seamlessly handle that work for you. It’s a simple, straightforward method that works efficiently in the initial stages. AI Power-ups for Content Creation Getting your powerful mission across to the masses involves a lot of content creation, doesn’t it?

Technology 98

Technology Registration Nonprofit Tools 98

M+R

JUNE 24, 2021

And it’s one of many changes being rolled out in the name of privacy that dramatically change how nonprofit marketers do their work. Some of my colleagues are already experimenting with new data tools that will allow us to deliver targeted content even without cookies.

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Headline Delicious Attitude Calendar 73

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . 2) Pinterest is about discovery.

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Storytelling Social Media Nonprofit YouTube 170

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. But what about reach? billion by 2025.

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email Rate ROI Social Media 52

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Developing relevant creative is primarily the work of making that connection clear and immediate. The question here is: what is already top of mind for our audience? Source: Fight for $15.

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Effective Rhode Island Build Demographics 93

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives.

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Adwords Campaign Search Headline 52

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Headline Content Associations Internet 44

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

Get Fully Funded

FEBRUARY 9, 2021

Because the site convinced me that the organization was working to solve an urgent problem and that my gift would make a meaningful difference. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

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Websites Donor Photo Nonprofit 98

Judi Sohn

JULY 3, 2011

I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. Sure they have tweaks in technology to work through to make stream organization and circle management more intuitive. I might segment my content by category or tag.

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Google Learning Social Network Nonprofit 165

Nonprofit Tech for Good

JANUARY 14, 2013

Most people who work in the nonprofit sector do so out of a commitment to a cause or passion bigger than themselves or their desire for material things. Your work is valuable and you should be compensated for it. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. Good luck.

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Social Media Management Media Social 237

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Run successful ads repeatedly until they stop selling. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

The Fundraising Authority

MAY 8, 2021

Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. If you ever worked with Google AdWords in the past, then you already know Google Ads (it rebranded in 2018). For example, it helps nonprofits understand how ads work. How Does the Program Work?

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Grant Google Search Application 152

Nonprofits Source

APRIL 19, 2017

7 Online Fundraising Ideas (That Actually Work): 1. They work by matching your database with Facebook, creating a custom audience. Content is still a very important factor in educating, informing, and building member/donor trust. But getting your content in front of your target audience can be difficult.

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Ideas Donation Online Strategy 111

M+R

JANUARY 26, 2023

But Wally Wood inspired this post, and got me thinking about how we approach the task of content creation. Pay was lousy, and there was constant pressure from publishers to produce more work in less time. It looks like this: Wally Wood’s 22 Panels That Always Work!! These 22 panels are designed to “always work.”

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email Work Sound Hurricane 110

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. Although a subject line seems small when compared to the rest of the email’s content, this one line is the first impression that you have on your readers. If readers open the email, the headline will make a large difference in whether they read the entire email or not.

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email Marketing Headline Ratio 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

For two of the peer learning groups , we explored best practices for using Facebook strategically as part of an integrated communications plan based on this content ( [link] ). The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well.

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Facebook Change Profile Impact 112

NonProfit Hub

NOVEMBER 1, 2016

When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. They have a good headline at the top of the page, and they use a three-column layout that mirrors their branding throughout the site. Notice your eye-movement as you work through page. The same is true online.

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Conversation Create Donation Headline 28

NonProfit Hub

DECEMBER 5, 2014

In other words, don’t save all of your engaging content for your home page. Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. They’re willing to do a little work (hopefully a relatively small amount to find your nonprofit). But it works.

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Causes People Slides Online 52

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. , Test both!

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Marketing Fundraising Test Nonprofit 193

Museum 2.0

JULY 28, 2015

Relevant information is ripped from the headlines, hot hot hot. Relevant information helps solve a problem or improve a line of work. We are wasting resources on of-the-moment content and hot new gadgets. Relevance isn't solely about content. And then the real work (and magic!) Exhibition about #blacklivesmatter?

Lecture 20

Lecture Headline Flash Culture 20

Neon CRM

JUNE 6, 2023

It’s easy to overlook the value of blogging for your nonprofit when you work for hours or days on a post only to get a handful of views. But the thing about blogging is that it’s not just a single piece of content. It can work to garner support for the bill—it can also be adapted to solicit donations for the shelter.

Content 52

Content Ideas Summary Metrics 52

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." My biggest question for these social psychologists is this: how do we apply their lessons to our work? But how do we know whether these efforts are working?

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Measure Arts People Museum 47

NTEN

SEPTEMBER 23, 2010

We're working on a style guide that will codify our best practices around editing for the web, and we thought we'd give you a preview, so you could give us your feedback. I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time.

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Web NTEN Alternative Headline 70

Connection Cafe

FEBRUARY 24, 2016

There’s a flurry of conversation happening about the issues your organization works on that can move the needle on your campaign. It’s not only interesting to see the nature of the conversation, it also helps inform the content strategy while offering powerful opportunities to reply with real time, personalized multi-channel engagement.

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Influence Conversation Campaign Yemen 20

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. World Food Program USA: Rani’s Story.

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Channel Sierra Leone Story Digital 247

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Do you have content on your website that speaks to those topics? .

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Google Grant Guide Adopt 331

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

has published this really useful and free e-book on Micro Content. As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.”

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Content Arts Headline Map 105

Connection Cafe

NOVEMBER 17, 2017

But, since this measurement only accounts for those who open your email, it’s much better than the clickthrough rate in truly measuring the strength of your email content. There is no shortage of people who have proclaimed, “Content is king.” When analyzing your email data, be sure to keep the ask in mind. . which is 100%. .

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email Rate Test Spam 32

Pamela Grow

DECEMBER 14, 2023

If your current content management system doesn’t support multiple content types, consider switching to a more robust platform, like WordPress. Data is a powerful way to add credibility to your content, but it’s especially impactful when contextualized through impact stories. Connect data and statistics to real impact.

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Tips Storytelling Images Camera 59

Get Fully Funded

JUNE 11, 2023

If your nonprofit isn’t quite ready, spend a little time to work on the items on this list so that when you mail, you get the best possible results. Keep in mind that not everyone donates through the mail. That shot-gun blast approach just doesn’t work. Make it easy for people to understand what you are asking them to do.

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Fundraising Guide Mail Gift 111

NonProfit Hub

NOVEMBER 3, 2022

All your hard work driving supporters to your website to make a donation can be wasted if those supporters are faced with complicated and time-consuming donation pages once they get there. When we ask for it out of order, we create anxiety in the mind of the person on the other side of the screen. Have you looked at it lately?

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Donation Giving Headline Conversation 51

Greater Giving

NOVEMBER 9, 2023

Highlight your identity If you’re a prospective supporter landing on a nonprofit’s website, you naturally want to know more about the organization, from its mission to the work it does to create an impact in the community. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

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Strategy Nonprofit Guidelines Websites 59