Nonprofit Tech for Good

APRIL 12, 2019

What creates more awareness and connects you to people who share your mission is expert content. You can use sites like Answer the Public to learn what people are asking in Google to better understand the concerns of your donors and create content for them and to attract people like them. Your organization is an expert in your field.

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Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. Curated content relevant to your mission. Strangely, nonprofits have been slow to embrace LinkedIn.

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M+R

JUNE 5, 2023

Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. You’re not buying a list: you’re doing values-aligned work with creators (and, we hope, paying them for their labor). Search key terms and hashtags and see whose content grabs you.

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.orgSource

DECEMBER 26, 2022

Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. As the Founder of Better Works Labs , Al helps organizations create cultures that thrive through transition. The “fun stuff” at Solutions Day. Watching, Listening, Learning.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

Does your nonprofit do content curation as part of its content strategy? Content curation is the organizing, filtering and “making sense of” information on the web and sharing the very best pieces of content that you’ve cherry picked and shared with your network. It is a great technique to keep up with your field.

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Nonprofit Tech for Good

MARCH 17, 2020

Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Organic reach on Facebook declines year on year, but there are still so many charities spending valuable time every week trying to make it work. 1) Forget about organic, focus on ads. 4) Use broader targeting than you think.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2013

But who knew that they could be useful as part of your content strategy or for content curation? So, here’s my list about making lists. List of Content Ideas. A list of questions : These are typically called “FAQ” or frequently asked questions and are a standard category of web site content.

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Candid

FEBRUARY 23, 2023

However, with the right strategies, you can create an attractive homepage that inspires site visitors to continue interacting with your content and engaging with your organization. If you’re wondering where to get started, consider showcasing content on your homepage that highlights the following elements: Mission. Impact stories.

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The Modern Nonprofit

OCTOBER 17, 2023

A giving page works by informing potential donors about your cause, explaining how their donations will be used, and providing a straightforward way to donate. Unfortunately, subpar formatting, uninspiring content, and other mishaps could be holding back your fundraising efforts. Sounds pretty smooth, right?

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Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. The audience should set the tone for your campaign, including the messaging and content creation. Types of advertisements, topics, and content they respond to. Outline the solution.

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Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. We have some really incredible nonprofit customers, and we’re excited to hand the virtual stage over for some of them to share valuable insights into their work and how they use Nonprofit Cloud to do it. But we’re thrilled to announce a third Summit headliner: Amal Clooney.

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Nonprofit Tech for Good

JULY 4, 2021

That’s because a digital strategy can truly transform every aspect of your organization’s work – from marketing to events. The good news is that once you embrace digital donor engagement tools, most of the grunt work – like donation forms and gift acknowledgements – is done for you through automation. So why not join them?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

(You can get a discount of $20 off the registration by entering the code “Beth” when you sign up ). This year, since content curation , is a social media competency that I’m focusing in my own learning and teaching , I’ll be doing a conversational presentation on the topic.

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The Modern Nonprofit

JULY 18, 2023

Automation is like having another team member who can seamlessly handle that work for you. It’s a simple, straightforward method that works efficiently in the initial stages. AI Power-ups for Content Creation Getting your powerful mission across to the masses involves a lot of content creation, doesn’t it?

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NonProfit Hub

OCTOBER 22, 2020

You can create website content that will boost your nonprofit’s site in search results and put it on people’s radar without a degree in copywriting or any technical expertise. SEO is the practice of optimizing your website’s content and technical elements to make your site attractive to search engines. Or even a computer scientist.

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NetWits

NOVEMBER 29, 2011

It usually doesn’t work out so well. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. Said another way – what works offline also works online. Maybe a hat or pair of gloves?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? Craft good headlines. Be visual. “If

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Pamela Grow

JUNE 28, 2023

That’s right, your lovingly crafted social media content is often met with nothing more than a virtual tumbleweed rolling by. You’ll want to spend as much time on your subject line as you do on the content. When you’re working on list building, it’s best practice to always include the minimum of a first name on your opt-in form.

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M+R

JUNE 24, 2021

And it’s one of many changes being rolled out in the name of privacy that dramatically change how nonprofit marketers do their work. Some of my colleagues are already experimenting with new data tools that will allow us to deliver targeted content even without cookies.

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Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? In actuality, Pinterest is a fast-growing discovery platform that can amplify your nonprofit message and get more visibility for your cause and for your work. . That’s just for pinning clothing and home improvement ideas, right?”.

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NonProfit Hub

OCTOBER 26, 2016

So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop. Easy-to-read content means engaging content. Beef it Up.

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Content Headline Captivate Nonprofit 28

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check Your Ad’s Strength With Google’s sunsetting of Expanded Text (ET) ads last summer, Responsive Search Ads (RSAs) are the name of the game.

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M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. Developing relevant creative is primarily the work of making that connection clear and immediate. In many cases, we are asking people to take action on a topic that affects them directly.

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Nonprofit Tech for Good

APRIL 5, 2012

Unless you plan on working at your current nonprofit for the rest of your life, it’s entirely possible that during your next job search, recruiters and your future boss will be browsing your LinkedIn Profile. Include the majority of your work experience and all schools you attended (even study abroad programs). Give Recommendations.

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Connection Cafe

JUNE 22, 2015

What is a Content Model? Content Modeling is a hot topic in the Information Architecture community these days. A content model is a document defining the structure of each content type within a CMS , or Content Management System. Why do I need a Content Model? Content Model Success Story.

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Nimble AMS

DECEMBER 16, 2020

I mean, did you ever think toilet paper demand or mysterious monoliths would be headline-makers? You can also help members find answers through personalized content, predicting the answers that members are looking for, and providing that information proactively. The truth is, nobody saw a year like 2020 coming.

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Connection Cafe

DECEMBER 27, 2013

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

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Byte Technology

MARCH 30, 2017

A frustrated blogger—especially one who is just starting out—could truly go mad trying to get respect in the flooded field when they’re just not sure what’s working and what’s not. So use ample white space (it will help your headlines and any imagery stand out better) and put the less important stuff on a linked-to page.

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EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Goal: Awareness Metric: Total Reach/Impressions. Ready to start posting?

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NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. Whatever the form, there is something about viral content that is inherently attractive to viewers. Don’t give in to this temptation.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2013

If you follow social media guru Mari Smith, you have no doubt noticed the headline ” The Year of Video ” and promotion for a free webinar on the ins and outs of video creation, video production, video marketing for small businesses on Jan. He says, “Video is, by far, the content that commands the most attention online.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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Get Fully Funded

FEBRUARY 9, 2021

Because the site convinced me that the organization was working to solve an urgent problem and that my gift would make a meaningful difference. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

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Nonprofits Source

NOVEMBER 3, 2022

According to protocol 80 , these CTAs boast an impressive ROI—more than 90% of visitors who read your headline also read your CTA copy. Including your official annual report in a visible spot on your website, complete with your nonprofit’s wins from the past fiscal year will show donors that you’re doing work worthy of donations.

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Allegiance Group

MAY 16, 2023

By creating multiple versions of the page with different layouts, headlines, calls-to-action, or visuals, you can track which elements perform best and adjust your approach accordingly. This approach keeps the event content separate from your main website, ensuring a smooth user experience for event participants and regular website visitors.

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Care2

FEBRUARY 29, 2012

Be Compelling – Use staggering stats that illustrate your key points or share pertinent statistics about the key issue or campaign you are working on. Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable. Fresh and Relevant Content - Follow the news related to the issues you work on.

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NonProfit Hub

FEBRUARY 11, 2021

Messages that work: . Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Work to keep the relationship happy. Messages that work: . Segment your mailing lists so that loyal donors receive exclusive content. Messages that work: . Messages that work: .

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