Media Cause

JUNE 2, 2024

“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 81

Audio Podcast Content Phase 81

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Define your metrics of success. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 233

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Meet them where they are. Follow accessibility guidelines!

Project 52

Project Digital Marketing Impact 52

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. Make necessary changes based on your collected metrics and look for ways to improve your care quality. From there, you can create content that aligns with your audience and provides helpful information.

Goal 52

Goal Tips Review Map 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity. Number two is revenue.

Analytics 112

Analytics Digital Tools Measure 112

EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

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Channel Work Fundraising Movie 224

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

Rate 246

Rate Conversation Websites Metrics 246

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Whether you’re recruiting for a professional association or a union , these tech-savvy tactics can put your organization on the map and push your recruitment goals across the finish line.

Organization 52

Organization Online Influence Metrics 52

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! 7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets.

Associations 319

Associations Challenge Data Taxonomy 319

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? The web is always changing.

Online 232

Online Hunger Metrics Drupal 232

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter.

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Linkedin Practice Social Media Sponsor 358

Qgiv

APRIL 22, 2024

Nonprofit marketing goals often focus around building recognition, fostering community, and increasing your funds raised. Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Digital marketing Nowadays, people are becoming more and more focused on digital media.

Marketing 52

Marketing Guide Nonprofit Channel 52

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Use Multiple Views. Enable Site Search.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Or, are you throwing a ton of content on the web hoping someone will find it? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Ready to get started?

Digital 111

Digital Marketing Guide Chapter 111

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

Digital 41

Digital Strategy Learning Online 41

Media Cause

JUNE 22, 2021

In fact, when paired together, they can become critical pillars of both an individual giving program and broader organization goals. Some people might even call them the peas and carrots of digital engagement. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation.

Advocacy 101

Advocacy Digital Fundraising Global 101

Whole Whale

MARCH 15, 2023

Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Download Guide Now that we know what email marketing is, let’s explore three different types of email marketing that can benefit your organization’s goals.

email 75

email Difference Marketing Retention 75

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

Forum One

OCTOBER 17, 2023

Examples of recent products we’ve collaborated on include: March of Dimes App for Caregivers As part of expanding the March of Dimes digital ecosystem, Compass by March of Dimes is a mobile application that provides supportive and valuable resources for post-partum and NICU families.

Product 85

Product Develop Impact Case Study 85

EveryAction

JUNE 8, 2023

However, you also know these cycles of boom and bust aren’t always efficient or effective at building a truly successful program—instead, retaining advocates year-round and between campaigns is what will help you build more power and make a deeper impact in alignment with your long-term vision and goals. Learn more at MESG.marketing !

Advocacy 143

Advocacy Local Audience Poll 143

Forum One

DECEMBER 5, 2023

They are judged by the International Academy of Digital Arts and Sciences (IADAS), a diverse group of social impact leaders and experts who are all working to rebuild our world, and this year there were nearly 2,000 submissions from 44 countries around the world. Forum One is proud to have been part of this significant initiative.

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Award Museum Arts Culture 70

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 100

Personal Test Demographics Analytics 100

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. The stories of Riley kids, Caiden, Caroline and Harry (featured above) were shared across digital channels, resulting in a 19% increase in campaign performance. What questions does your team have about donor behavior and your content? Share their why.

email 116

email Marketing Strategy Tips 116

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Read part one , part two , part three , and part four.

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Analytics Strategy Fundraising Benchmark 126

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Our goal was to provide a great forum for networking and meaningful conversations. This metric is created by asking your constituents one simple question: “On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”

Associations 221

Associations Leadership Question Wisconsin 221

Cloud 4 Good

AUGUST 5, 2021

This migration couldn’t have come at a better time, according to Director of Digital Strategy Evan Thrailkill: “Marketing Cloud remedied internal communication challenges and replaced an email system that had become basically unusable.” . The Digital 360 Advantage. Written by Blake Becker.

Alabama 113

Alabama Student University Application 113

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. Are people sharing your content with their friends and inspiring them to get involved with your organization?

Metrics 77

Metrics Social Media Media Social 77

Candid

JANUARY 30, 2023

The scope of your nonprofit’s rebrand will depend on your goals. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. The scope of your nonprofit’s rebrand depends on your goals.

Nonprofit 119

Nonprofit Audience Library Research 119

Non Profit Quarterly

APRIL 20, 2023

Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. Some users are migrating to new platforms, like Post, or to decentralized, open-source services, like Mastodon.

Social Media 94

Social Media Media Strategy Social 94

Nonprofits Source

APRIL 15, 2024

However, if no one knows that your event is taking place, you won’t be able to achieve a high turnout or meet your fundraising goals. Outbound campaigns can include email promotions, digital ads, and printed collateral that you might hang up at local businesses related to walk/bike/ride events (like athletic shoe stores or bike shops).

Marketing 52

Marketing Fundraising Tips Registration 52

Forum One

SEPTEMBER 15, 2023

From a steep learning curve to having to interpret new metrics, the frustration is real. The data isn’t apples-to-apples We knew this going in, but organizations are still having to adjust to learning and setting up new metrics, while data like unique pageviews and bounce rate are gone. Key issues of concern (i.e.,

Analytics 73

Analytics Museum University Google 73

Candid

JANUARY 24, 2024

It’s that time when we reflect on our work over the past year and set goals for the new one. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. And it’s no different for social media managers.

Social Media 52

Social Media Data Strategy Media 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

Fund 52

Fund Donor Strategy Search 52

sgEngage

MAY 12, 2023

However, since your auction will be online, your nonprofit will need to go the extra mile to keep bidders engaged and create a memorable experience that will resonate with them, allowing you to meet and exceed your fundraising goals. Consider developing high-quality content across the following platforms: Email.

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Virtual Build Stream Software 72