Nonprofit Tech for Good

APRIL 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

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Metrics Digital Marketing Retention 310

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Develop a content calendar that outlines when and what type of content you’ll post.

Social Media 328

Social Media Media Social Influence 328

Forum One

APRIL 13, 2021

Museums, archives, and libraries share many goals and functions. These institutions have had to most recently revise their playbooks to use the digital space as a primary channel in making their collections accessible to visitors. Enter content strategist as digital curator. What does your collection represent?

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Library Museum Content Digital 72

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Achievable. Time-bound.

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Digital Marketing Create Social Media 59

The MatrixFiles

JANUARY 2, 2024

AND not making any progress on your goals and resolutions early in the year could set you up for another year of regrets. Pick 1 or 2 Regrets to Focus on in 2024 Start by picking just one of your regrets, or maybe even 2, and turn them into goals. Is old content dominating the results? Is old content dominating the results?

Websites 272

Websites Analytics Podcast Map 272

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Plus, you often get real-time info on how your fundraising’s doing, which can excite your donors to jump in and help you reach your fundraising goals.

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Donation Digital Online Giving 206

Bloomerang

MAY 30, 2023

Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. While getting new donations may be the ultimate goal, your marketing efforts should focus on starting a conversation with potential donors about what you do and why they should care.

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Content Donor eBook Relationship 92

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

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Digital Attitude Government Model 91

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Top 3 Crowdfunding Best Practices.

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Trend Digital Marketing Fundraising 316

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Accessibility email Practice Ratio 319

Forum One

DECEMBER 28, 2022

As we think about our clients’ biggest challenges and successes, we want to share some of the best content of 2022 that our readers have found to be the most helpful. From digital strategy and communications trends to preparing for Drupal 10 and Google Analytics 4, here are 5 of our most-read blogs from 2022: Mapping Your Digital Ecosystem.

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Content Drupal Storytelling Case Study 62

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Social Media 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. About page.

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WordPress Content Strategy Create 52

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. The goal of every SEO strategy is to generate more qualified leads for your website which translates to more patients, positive reputation building, and higher sales.

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Goal Tips Review Map 52

Whole Whale

JANUARY 26, 2022

AmeriCorps offer amazing training for new members before they embark on their service journeys, their online course catalog covers an amazing breadth of content. However, over the past two years of the pandemic, there has been a massive shift to digital outreach that nonprofits now rely on to increase impact. Are emails being sent?

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Americorp Training Train Digital 98

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Podcast Content Phase 76

AccelEvents

JULY 26, 2021

There are many reasons why attendees want to be a part of your digital event. No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Here are steps that you should take to leverage your content to improve your digital event. .

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Content Phase Map Audience 98

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? The key to building a digital strategy that works is DATA. When you align your organization’s goals with the right social media strategies, you’ll start to see instant results! How to leave behind the guessing game and rush to post content day of.

Social Media 356

Social Media Data Free Media 356

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?

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Goal Marketing Virtual Synchronous 80

Forum One

DECEMBER 15, 2021

It can be uncomfortable to admit, but many web designers, myself included, first learned about digital accessibility as a regulation. Can a screen reader process this content? Focus on content. Well-written, well-structured content is one of the best things an organization can do to improve accessibility.

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Accessibility Goal Virginia Audience 70

Forum One

NOVEMBER 8, 2023

As we enter the new year, it’s time to look ahead to your comprehensive 2024 digital communications plan. This strategic roadmap will steer your organization toward success in the ever-changing landscape of digital communication. This is also where your organization-wide goals should be included.

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Communication Digital Map Leadership 46

.orgSource

MARCH 4, 2024

The process centers around those hallmarks of the digital marketplace, innovation and value.” These developments, coupled with the impact of events like digital transformation, the great recession, and the pandemic, are churning an increasingly red ocean. When you tailor your product to its consumers, competition becomes irrelevant.

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Strategy Marketing Detroit Associations 221

Forum One

JANUARY 24, 2023

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Digital Experiment Drupal API 69

sgEngage

SEPTEMBER 20, 2022

While there are many quick fixes nonprofits can make to update their digital strategy incrementally, making real changes often requires taking a long-term approach. Ask yourself what your non profit’s digital strat egy looks like now and what you would like for it to be in a year from now. Developing a new website. Upgrading your CRM.

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Digital Strategy Websites Test 67

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. or the digital revolution. Navigate Industry 4.0 leadership.

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Sponsor Associations North America Law 221

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Meet them where they are.

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Project Digital Marketing Impact 52

EveryAction

JUNE 21, 2023

Issue awareness campaigns and messages can be directed at existing or potential supporters, with the goal of educating them about a specific issue. Legislative advocacy and lobbying Legislative advocacy happens when someone contacts lawmakers with the goal of influencing legislation. This is where issue awareness comes in.

Advocacy 199

Advocacy Generation Strategy Awareness 199

The MatrixFiles

JANUARY 2, 2024

AND not making any progress on your goals and resolutions early in the year could set you up for another year of regrets. Pick 1 or 2 Regrets to Focus on in 2024 Start by picking just one of your regrets, or maybe even 2, and turn them into goals. Is old content dominating the results? Is old content dominating the results?

Websites 130

Websites Analytics Podcast Map 130

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

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Retention Content Personal Associations 52

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. These can be quarterly or annual goals. Integrating Marketing Channels .

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Digital Marketing Donor Channel 75

Forum One

APRIL 18, 2023

Ecosystem mapping is a visual representation of all the components of an ecosystem, physical or digital, while service blueprinting creates a visual representation of a journey from both the “front stage” and “backstage” perspectives. Service blueprinting is a key step in mapping your digital ecosystem.

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Map Service Design Digital 71

Nonprofits Source

FEBRUARY 13, 2023

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. If you aren’t sure what to focus on going forward, the following takeaways will help you future-proof your digital fundraising strategy in 2023. Organize your content so it can be crawled and indexed by Google.

Digital 52

Digital Strategy Fundraising Google 52

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. Let’s consider the following ways that you can incorporate your marketing goals during each planning stage so you can boost brand revenue and hit your marketing goals. So what’s next?

Goal 59

Goal Marketing Virtual Synchronous 59

Forum One

OCTOBER 19, 2022

With this natural beauty all around and the company of my nearly 18-year-old son, the scene above is not an ideal one for drifting to work thoughts, but I couldn’t ignore the lessons this amazing hike held for navigating in digital spaces. What is the key content? Canyonlands offers lessons. Thoughtful Paths are Key. How much is there?

Digital 53

Digital Design Blended Utah 53

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

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Analytics Digital Tools Measure 109

sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. One of the most convenient parts of today’s digital landscape is that technology can do the heavy lifting, freeing up donors’ time. The primary goal here is to send them only the messages that pertain to them.

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Digital Strategy Giving Gift 115