Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. Text Alerts Subscribers.

Track 186

Track Mobile Media Fundraising 186

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

You can download the slides here and listen to the recording here. The webinar was 90 minutes and she took us through step-by-step about how the new features work. At times it was confusing, complicated , and overwhelming, but I came away a couple of ways to think about the changes in terms of privacy. Who Are Sharing With?

Metrics 129

Metrics Facebook People Change 129

Bloomerang

JUNE 1, 2022

This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S.

Guide 107

Guide Giving Nonprofit Metrics 107

Bloomerang

MAY 31, 2022

Meticulous donor stewardship allows you to turn one-time donors into ongoing, sometimes lifetime, supporters of your mission. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Also, review your fundraising metrics and data from previous campaigns. Major gifts. Online fundraising.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Greater Giving

MAY 25, 2022

Hosting and marketing a successful event can require a significant investment of time and resources. Prepare ahead of time. Prepare ahead of time. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit. These recommendations include: 1. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. You can watch and listen to all 10 of the sessions any time you want.

Consultant 196

Consultant Free Strategy Slides 196

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ." You have proven it works.

Web 114

Web Bookmarking Metrics Analytics 114

Nonprofit Tech for Good

DECEMBER 12, 2011

Whether you’ve been using social media for years, months, or days or you have yet to get started, the information and strategies in this chapter can save you a lot of time and frustration. Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor.

Social Media 222

Social Media Media Avatar Organization 222

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Lesson 87

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We found that libraries are using social, and they are eager to grow their channels. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter.

Library 80

Library Social Media Media Social 80

Nonprofit Tech for Good

APRIL 3, 2022

The term “call to action” (CTA) is used multiple times in the list. Make a one-time or monthly financial contribution to the organization. This could be done annually or just one time. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be Informed.

Fundraising 350

Fundraising Mail Law Donation 350

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 Be creative.

Social Media 223

Social Media ROI Media Myspace 223

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Use time-limited offers to create urgency. Focus on optimizing donation channels for mobile. Personal stories, donor benefits, time sensitivity? The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Media Cause

JUNE 22, 2021

Introducing advocacy and engagement campaigns contributed to a 64% increase in one-time donors in 2020, and a record-setting January 2021 (more than doubling January 2020 revenue). When it comes time to ask for funds, you’ll likely find that your most reliable activists are also your most reliable donors. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. I didn’t understand it until I read the conversation on Twitter. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. Content Curation on Twitter. View more presentations from Beth Kanter.

Social Media 97

Social Media Training Train Network 97

NetWits

APRIL 13, 2013

It’s going to be a great time! The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Does social media work as a direct response fundraising channel? Is “dollars raised” the right metric for social fundraising? During the 1.5 Why, why not?

Social Media 101

Social Media Media Social Fundraising 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Then it is time to create content.

Content 108

Content Ideas Calendar Plugin 108

NonProfit Hub

FEBRUARY 4, 2021

This technique is ideal for those faced with such a task for the first time and not knowing where to start and how to set goals. As for the deadlines, you can return to that point at the very end when you write down all the points and can realistically forecast the time you may need to achieve each goal.

Marketing 88

Marketing Create Nonprofit Platform 88

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Are they paid, full-time, part-time?

Social Media 189

Social Media Foundation Examples Media 189

EveryAction

APRIL 6, 2017

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. From there, supporters can easily enter their Twitter information and send off a barrage of tweets that are sure to get attention.

Marketing 104

Marketing Question Nonprofit Social Media 104

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Be sure to start your event marketing plan well ahead of time so that you can implement all of your event promotion tactics and work through potential contingencies. . Delighting: Now it’s time to shine on the event itself.

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Facebook, Twitter, YouTube, etc. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers.

Social Media 244

Social Media Management Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. The event also had a hashtag which makes it easy for those on Twitter to find and connect. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

M+R

FEBRUARY 4, 2021

Read time: 5 minutes. One of the universal—and heartwarming—truths is that people will help each other in times of need. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel. Related Links.

Fundraising 98

Fundraising Gift Rate email 98

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Next, to maximize reach I integrated my promotion strategy across multiple channels. Chapter 1: Introduction.

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101

NTEN

JANUARY 14, 2013

The Center staff includes just five staff members (four full-time) plus one very part-time social media manager at five hours a week. The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing.

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

And, of course, making the time to actually look and think about what the data means. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. I look at the following metrics: Total Interactions. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Achieve

JULY 2, 2019

After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time! I find that a lot of times, employees at nonprofits are wearing a dozen hats trying to do “all of the things”. How often are you posting on each channel?

Social Media 52

Social Media Media Hints Social 52

Care2

AUGUST 22, 2013

How are you going to maintain the website and make it compelling over time? Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Bloomerang

MAY 10, 2022

Your donor retention rate measures how many donors continue to give to your organization over time. The donor stewardship process begins when a supporter donates to your cause for the first time. This ensures that you’re communicating with donors on a regular basis and saves your team time. The stages of donor stewardship.

Relationship 93

Relationship Donor Build Tips 93

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Measurement is a comparative science, so you have to compare that number to something you done in the past or to peer organizations.

Benchmark 103

Benchmark Social Media Global Project 103

Qgiv

JUNE 10, 2022

A reality, though, for many nonprofits is that they have a hard time marketing their fundraising needs and getting a diverse portfolio of people to invest in their cause. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6 Why Do You Need It? Learn more here.

Digital 52

Digital Marketing Online Fundraising 52