Care2

JANUARY 28, 2013

Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels. What can we do about it?”

Channel 70

Channel Tips Advice Photo 70

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

Twitter 95

Twitter Google Facebook Broadcast 95

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. It’s that simple.

Track 186

Track Mobile Media Fundraising 186

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. For example, don’t worry too much about the number of Twitter followers you have if this metric doesn’t lead to an increase in fundraising revenue. . Number two is revenue.

Analytics 107

Analytics Digital Tools Measure 107

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. Competitive Edge: Prioritizing SEO provides a competitive edge.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

The subscribe option gives you another channel to share public information related to your work or professional life. She mentioned the growing importance of the “share” button – which she described as the equivalent to “retweet” on Twitter. Facebook Rolls Out New Metric: People Talking About.

Metrics 129

Metrics Facebook People Change 129

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

to learn more about the methodology) of your twitter friends with search. Marshall's post will shows the top five people I'm having conversations with on Twitter and who respond to me: 1. Here's a mosaic: Get your twitter mosaic here. Tags: socialmediametrics socialnetworking socialcapital twitter. jasonfalls. silkcharm.

Twitter 91

Twitter Network Tools Map 91

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

Consultant 196

Consultant Free Strategy Slides 196

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists. Experiment with Twitter social good apps and portals. Launch a Twitter fundraising campaign, if applicable. Design your YouTube Channel.

Social Media 270

Social Media Social Media Tech 270

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). … So in this post my hope is to share with you what is unique about measuring one such channel, Twitter. ."

Web 114

Web Bookmarking Metrics Analytics 114

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Additionally, rather than focusing all your efforts on one marketing channel, plan to vary your marketing between physical and digital outreach.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. Let's take a look at the brief history of fundraising on Twitter and lessons learned. I'm drawing from my experience using Twitter drawing and those of others. I was able to raise $2,500 in 90 minutes at Gnomedex.

Analysis 87

Analysis Twitter Giving Lesson 87

Bloomerang

MAY 31, 2022

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Also, review your fundraising metrics and data from previous campaigns. Online fundraising. Email marketing software.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Bloomerang

JUNE 1, 2022

For instance, you might group supporters based on their engagement level, recency and frequency of giving, or preferred communication channel. For instance, you might send most of your communications using email and Facebook, while posting only occasionally on your less-popular Twitter account. Analyze your success.

Guide 107

Guide Giving Nonprofit Metrics 107

Tech Soup

OCTOBER 12, 2017

million followers on Twitter, more followers than the celebrity Kathy Griffin. We found that libraries are using social, and they are eager to grow their channels. Twitter is the next most popular platform, and then Instagram. Forty-four percent of libraries post daily on Facebook, and 25 percent also post daily on Twitter.

Library 80

Library Social Media Media Social 80

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 222

Social Media Media Avatar Organization 222

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 HTML Tip Sheet.

Social Media 223

Social Media ROI Media Myspace 223

AccelEvents

SEPTEMBER 1, 2021

If you use analytics tools like Google Analytics or the performance metrics that came from your last event, then you can pick the more effective marketing avenues and reach your audience better. . Or, take to Twitter and allow select attendees or presenters to do a Twitter takeover and live-tweet a session!

Marketing 105

Marketing Virtual Sponsor Social Media 105

Media Cause

JUNE 22, 2021

We continued to test and learn what messaging and content resonated across audiences, while introducing advocacy and engagement campaigns via the Action Center, launching SMS as a new channel for cultivation and impact, and capturing new subscribers and donors through paid and organic channels. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. Content Curation on Twitter. Getting Started with Content Curation on Twitter.

Social Media 97

Social Media Training Train Network 97

NetWits

APRIL 13, 2013

The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Does social media work as a direct response fundraising channel? Is “dollars raised” the right metric for social fundraising? It’s going to be a great time! During the 1.5 During the 1.5

Social Media 101

Social Media Media Social Fundraising 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

Measure 103

Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework. But, by itself, it’s not of great value to me.

Benchmark 95

Benchmark Network Learning API 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

NTEN

OCTOBER 12, 2012

If your organization is like most, you have a communications team pushing content through multiple channels. No matter the outlet – whether it’s Facebook, Twitter, mass emails, direct mail, blogging or SMS campaigns – how does your team know how well they're doing? Is it number of likes?

Communication 78

Communication Metrics Mail Channel 78

Whole Whale

SEPTEMBER 8, 2023

This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile. The metrics showed the ads were not effectively driving growth. Track donation source data to optimize outreach channels. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. The event also had a hashtag which makes it easy for those on Twitter to find and connect. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Nonprofit Tech for Good

DECEMBER 20, 2010

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. I also love Twitter, but that’s just my personal obsession with the tool! Website: www.taprootfoundation.org.

Social Media 189

Social Media Foundation Examples Media 189

EveryAction

APRIL 6, 2017

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. From there, supporters can easily enter their Twitter information and send off a barrage of tweets that are sure to get attention.

Marketing 104

Marketing Question Nonprofit Social Media 104

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

Marketing 119

Marketing Strategy Guide Sponsor 119

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. Topic : Strong Connections: Linking Strategy, Goals and Metrics.

Kentucky 122

Kentucky Leadership ROI Social Media 122

NonProfit Hub

FEBRUARY 4, 2021

For example, Instagram requires a visual trigger, while Twitter implies short but informative text messages. If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future. Make a content plan based on the specifics of each platform. The Final Verdict.

Marketing 88

Marketing Create Nonprofit Platform 88

NTEN

JANUARY 14, 2013

The Center developed a Facebook Page , blog , a podcast , a Slideshare channel (with slidecasts), a Linkedin Company Page , and a private Delicious profile for internal knowledge-sharing. They also participate in conversations in Linkedin Groups, and Twitter (via Director Mark Lachs’ twitter profile, @drmarklachs ).

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97

Network Build Learning Strategy 97

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Before Myspace then Facebook and then Twitter, I was a voracious reader. The era of winging it in social media is over.

Social Media 244

Social Media Management Media Social 244

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

Turkey 101

Turkey Social Media Mobile Oracle 101