Care2

JANUARY 28, 2013

No matter how big or small our organizations are, we all want to be influential and create social change in this world. Sometime we can’t help ourselves and feel compelled to measure some of our successes through vanity metrics such as FB Likes or Twitter followers. Another client said “Our Klout score is terrible.

Channel 70

Channel Tips Advice Photo 70

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. Families USA is an organization fighting for affordable health care for all Americans. Families USA is an organization fighting for affordable health care for all Americans. Use the “ Valid Measurement Grid &#. The rows are your audience.

Twitter 95

Twitter Google Facebook Broadcast 95

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. For example, don’t worry too much about the number of Twitter followers you have if this metric doesn’t lead to an increase in fundraising revenue. . Number two is revenue.

Analytics 107

Analytics Digital Tools Measure 107

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Organizational: This is when you are sharing information as an official spokesperson for your organization or your organizational persona. However, if you use your Facebook profile to connect with professional colleagues or want to promote your organization, you might consider this option.

Metrics 129

Metrics Facebook People Change 129

Bloomerang

MAY 31, 2022

Your fundraising strategy will build on your past successes and opportunities to help your organization grow year after year. Ultimately, a well-rounded fundraising strategy will help your organization raise more and gain access to long-term support. Also, review your fundraising metrics and data from previous campaigns.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

Benchmark 103

Benchmark Social Media Global Project 103

Bloomerang

JUNE 1, 2022

It’s crucial to understand just how important year-end fundraising is for your organization. They will see your organization as more credible and trustworthy as a result. However, many organizations find greater success when they segment their donors. This gives your team time to prepare and align on strategy and timelines.

Guide 107

Guide Giving Nonprofit Metrics 107

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Make a one-time or monthly financial contribution to the organization. Give in-kind support to the organization in a way that actually helps. This could be done annually or just one time.

Fundraising 350

Fundraising Mail Law Donation 350

Nonprofit Tech for Good

FEBRUARY 8, 2012

Getting Started: Organization and Planning. Subscribe to, like, and follow large organizations with a mission that is similar to yours. Define metrics of measurement and create a social media ROI spreadsheet. 2) Twitter. Create a Twitter Profile. Find your Twitter voice. Create Twitter lists.

Social Media 270

Social Media Social Media Tech 270

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. Organizations can use their grant money to bid on different keywords and promote specific pages on their website through text-based ads.” with the click of a button.

ROI 81

ROI Marketing Strategy Sponsor 81

Amy Sample Ward

DECEMBER 2, 2009

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). The blog post is also sprinkled with my own words of folksy wisdom as to how you should use the channel for maximum impact."

Web 114

Web Bookmarking Metrics Analytics 114

NetWits

NOVEMBER 22, 2011

With over 500 minutes (that’s 10 hrs) of free event fundraising consulting you’ll learn everything from how to get started with your first event to running effective multi-channel communications programs that increase fundraising performance. Increase Communication Effectiveness Through Multi-channel Marketing.

Consultant 196

Consultant Free Strategy Slides 196

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Over the past three years, I've been presenting on this topic , the thinking and practice has evolved from 'we can't measure social media or it doesn't yet provide a tangible return," to being able to have guidelines, metrics, and techniques for demonstrating the ROI. I still got heckled by skeptics (and on Twitter no less!).

ROI 78

ROI Social Media Metrics Conference 78

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

Last August, I saw the impact of Twitter's velocity first-hand with a fundraising experiment. I also wonder about the effectiveness of fundraising on Twitter as more and more organizations or individuals start doing it? Let's take a look at the brief history of fundraising on Twitter and lessons learned.

Analysis 87

Analysis Twitter Giving Lesson 87

Media Cause

JUNE 22, 2021

According to the IRS, “no organization may qualify for section 501(c)(3) status if a substantial part of its activities is attempting to influence legislation (commonly known as lobbying). A 501(c)(3) organization may engage in some lobbying , but too much lobbying activity risks loss of tax-exempt status.”

Advocacy 101

Advocacy Digital Fundraising Global 101

Nonprofit Tech for Good

MAY 10, 2010

years, I have been providing lots of little tips on how nonprofits can increase their ROI through my Twitter , Facebook , YouTube , and MySpace Best Practices, but now that the vast majority of nonprofits utilize social media and have been for awhile, I think most of us are ready some more advanced strategies. For the last 4.5 HTML Tip Sheet.

Social Media 223

Social Media ROI Media Myspace 223

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Organizations’ communications strategies have more impact individually and collectively. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Next, you are ready to organize your content onto your editorial calendar. Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

AccelEvents

JULY 23, 2021

When done right, events are valuable and can be an extremely effective marketing channel. . Hosting your event on a social media platform like Facebook or Twitter, or a video streaming platform like Youtube might make this more difficult, especially if you use those leads for an email marketing campaign. . Growth acceleration.

Marketing 119

Marketing Strategy Guide Sponsor 119

NetWits

APRIL 13, 2013

The most engaging person on twitter will win a bound copy of our new npEXPERTS fundraising and marketing eBook. Does social media work as a direct response fundraising channel? Is “dollars raised” the right metric for social fundraising? It’s going to be a great time! During the 1.5 During the 1.5

Social Media 101

Social Media Media Social Fundraising 101

Nonprofit Tech for Good

DECEMBER 20, 2010

Organization: Taproot Foundation. Organization Size: 40 Employees. Twitter: twitter.com/taprootfound. What was the very first social media tool your organization utilized, and when? Which tool has been surprisingly useful in getting out the word about your organization and its programs? Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

To avoid data error and ease the data collection chore, Sean created an automated version with data collected automatically via Twitter and Klout APIs. I didn’t understand it until I read the conversation on Twitter. Certainly, some subtle peer pressure to do your homework. But, by itself, it’s not of great value to me.

Benchmark 95

Benchmark Network Learning API 95

NonProfit Hub

FEBRUARY 4, 2021

Regardless of what type of business a nonprofit organization does, it requires a marketing campaign. Like-minded people need to know about your organization, and the right marketing concept will help you achieve this. Despite being a nonprofit organization, timelines and goals should be clearly defined.

Marketing 88

Marketing Create Nonprofit Platform 88

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

NTEN

OCTOBER 12, 2012

If your organization is like most, you have a communications team pushing content through multiple channels. No matter the outlet – whether it’s Facebook, Twitter, mass emails, direct mail, blogging or SMS campaigns – how does your team know how well they're doing? Is it the total contributions from an outreach campaign?

Communication 78

Communication Metrics Mail Channel 78

EveryAction

APRIL 6, 2017

Marcella Vitulli: Short answer: because, with the right preparation, automation will take hours of work off of your to-do list and help you reach more supporters across channels automatically. From there, supporters can easily enter their Twitter information and send off a barrage of tweets that are sure to get attention.

Marketing 104

Marketing Question Nonprofit Social Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Can Twitter help your cause raise money?, The holy grail metrics is missing? I'd like to see an analysis of retweeting, number of new donors, an overlay of the blogging campaign with the hash tag trending, how much off twitter promotions generated direct traffic to donations page and vice a versa. Photo by NimagesDR.

Donation 50

Donation Tanzania Organization Stats 50

Amy Sample Ward

OCTOBER 24, 2012

Understanding who you are working with and the kinds of content you want to create and share, will help you then build engaging and valuable social media channels. These plans provide a starting point that participants can put into action immediately and build upon for larger projects and plans in the organization.

Kentucky 122

Kentucky Leadership ROI Social Media 122

M+R

FEBRUARY 4, 2021

Organizations sent an average of five emails around Giving Tuesday 2020 as well as in 2019, with email volume declining by 10%. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel.

Fundraising 98

Fundraising Gift Rate email 98

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. Email marketing is an effective channel but your message is often isolated to people who already know you exist. Second, social media isn’t enough on its own to expose your organization to a new audience. Note: Only 4.5%

Digital 111

Digital Marketing Guide Chapter 111

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

I'm also doing a session at the NTC in April called " Mapping Metrics To Strategy: Using Measurement To Improve Your Social Media Efforts " with panelists Wendy Harman, Red Cross, Qui Diaz, Livingston Communications , Danielle Brigida, NWF, and Susan Granger, PDF. It becomes part of your organization's culture.

Story 72

Story Learning Organization Metrics 72

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. Their job is to create, edit, repurpose, identify content across all our channels.

Story 90

Story Platform Build Organization 90

NTEN

JANUARY 14, 2013

This spring, the New York City Elder Abuse Center (the Center) began its journey from a traditional, “non-social” organization to one that uses and embraces social media in both its communications and internal processes. Or: “not many of us are on LinkedIn, how should we use it to help the organization?”

Social Media 96

Social Media Collaboration Org Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. Use of counting metrics. Increase reach on social media channels. Increase engagement on social channels.

Network 97

Network Build Learning Strategy 97

Bloomerang

MAY 10, 2022

In this guide to donor stewardship, we’ll review what your organization needs to know and do to build authentic, long-lasting relationships with donors. This sets your organization up for long-term success. This sets your organization up for long-term success. We’ll explore: How does donor stewardship impact donor retention?

Relationship 93

Relationship Donor Build Tips 93