Zen and the Art of Nonprofit Technology

APRIL 29, 2010

.&# and “overall goals are to find, attract and win new donors, nurture and retain those donors the organization already has, entice former donors back into the fold, and reduce the costs of fundraising.&# (I’ve never been convinced that CRM and Donation management are very different beasts, even though many argue differently.).

Metrics 154

Metrics Social Synchronous Wikipedia 154

Association Analytics

APRIL 8, 2021

For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. The metrics you use to measure your progress toward a business objective are key performance indicators (KPIs). What metrics could you use to predict whether you will achieve your goals ?

Goal 192

Goal Data Articulate Analysis 192

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Sharon is summarizing the notes from all the CoLAB conversations.

Associations 221

Associations Leadership Question Wisconsin 221

Forum One

JULY 6, 2023

Every organization has different goals that they will need to track against, and different challenges that make tracking website success difficult. One very helpful metric to understand your audience’s experience of your content is a combination of engagement time and scroll depth.

Measure 66

Measure Websites Metrics Track 66

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 236

Facebook Fundraising ROI Virginia 236

Allegiance Group

FEBRUARY 27, 2024

We’ll walk you through what GA4 is, how it differs from previous versions, and how you can get set up. GA4 has much of the same functionality but with some key differences. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. What Is Google Analytics 4?

Analytics 52

Analytics Google Fundraising Track 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. As nonprofits organizations, your ultimate goal is to fight for social change and mobilize people to take action. Look at your CRM stats to find out conversion rates across different social media platforms and channels.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Measure 96

Candid

AUGUST 23, 2023

In practice, this might mean considering where your nonprofit has a chance to grow, recognizing when ways of working need to adapt to changing conditions, or opting to rethink your mix of programs. Change management needs to be built in from the beginning.”

San Francisco 98

San Francisco Nonprofit Metrics Boston 98

Qgiv

APRIL 9, 2024

Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 6, 2023

Joan Garry and I had the joy of collaborating on this article together based on a conversation we had recently. From our previous conversations, we’ve realized that empathy is not just a warm and fuzzy “soft skill,” but an essential leadership skill to ensure that your nonprofit’s work survives and thrives in the future.

Leadership 118

Leadership Organization Culture Skills 118

Eric Jacobsen Blog

FEBRUARY 4, 2024

To strengthen wellbeing in the workplace the book provides leaders various solutions, including a new metric to track suffering, struggling, and thriving — Gallup Net Thriving. This translates into big differences in productivity. Make wellbeing part of career development conversations. Remove abusive managers.

Team 57

Team Build Ratio Measure 57

sgEngage

SEPTEMBER 5, 2023

Financial Management Luminary Session Panel Discussion: Using Your Voice in a Sea of Change *don’t miss* Your finance team touches all aspects of your organization—grant programs, fundraising goals, vendor management. That makes you a vital part of any change management conversation, but you may not always be asked to the table.

Blackbaud 82

Blackbaud Chart Denver Nonprofit 82

Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . You identify key metrics by which you’ll determine if your programs are successful. Metrics for a mid-level donor program might include: Number of donors talked to personally. You should also do this with donors at different levels.

Analytics 124

Analytics Strategy Fundraising Benchmark 124

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. having your marketing team launch a new campaign and explore a different communication channel). After you implement new strategies, regularly check your monthly giving program’s success metrics.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

JULY 14, 2017

My thought, after reading the article, was that nonprofit organizations are missing a key metric to accurately define what is and what is not an overhead cost. I challenge the industry to adopt a new metric. Why do we expect nonprofits to operate differently? It’s not a good way to live or to work.

Issue 39

Issue Conversation Change Metrics 39

sgEngage

JULY 20, 2021

As I looked a little deeper into social justice issues that companies try to address with their programs, I found that these initiatives can look vastly different around the globe. Different countries face different challenges when it comes to social justice. These will be critical metrics for us to gauge our performance.

Government 97

Government Social Blackbaud Companies 97

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. Apply those lessons. .”

Lesson 59

Lesson Fundraising Digital Test 59

Blue Fox

AUGUST 4, 2021

You open up the agenda, update the new date, and make a few changes. Each monthly meeting is hardly different than the next. Related read: How to Engage Your Board of Directors in Financial Conversations ] Let’s inspire your board members, keep them engaged and boost their productivity! A Not Boring Resource Round-up!

Help 78

Help Virtual Metrics Sound 78

Media Cause

JULY 11, 2023

For instance, you can segment different content to first-time donors, recurring donors, or volunteers. Segmentation is key for delivering personalized content that resonates with different subsets of your audience. Highlight personal stories, achievements, and the concrete changes that supporters help bring about. Make the Ask.

email 52

email Service Marketing Metrics 52

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). Do you want a refresher to share with the rest of your team?

Giving 86

Giving Retention Stream Gift 86

Saleforce Nonprofit

JANUARY 12, 2022

If this post’s catchy subject line made you click to read it, we just proved that when it comes to marketing, the words we choose make all the difference. If we mobilized and rebranded as the “for-impact sector,” our purpose would become more clear, united by our mission to create positive change in our world.

Impact 111

Impact Time Nonprofit Leadership 111

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are four primary types of data analytics: Descriptive Analytics: This describes what has happened over a specific time period, helping nonprofits see which changes have occurred and compare performance across time periods. Definition of Data Analytics for Nonprofits.

Analytics 52

Analytics Org Adwords Metrics 52

Forum One

NOVEMBER 3, 2021

How to format the results : Presenting data findings in a way that makes sense and allows stakeholders to take action is extremely difficult, especially when stakeholders differ in their focus and approach across an organization. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Report 70

Report Data Metrics Analysis 70

Allegiance Group

APRIL 15, 2024

What is the difference between donor acquisition and retention? While different, these concepts are related. The steps in this process will look different from nonprofit to nonprofit. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Craft a conversion journey.

Fund 52

Fund Donor Strategy Search 52

sgEngage

OCTOBER 4, 2022

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. he would likely end up with a different answer from every source. What is that you do differently that makes your solution unique? But what about your value proposition?

Data 69

Data Test Blackbaud Donor 69

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. There are two different profiles: subscribers and visitors.

Metrics 81

Metrics Social Media Strategy RSS 81

Bloomerang

NOVEMBER 12, 2021

In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. To get a better grasp on this, let’s look at the different types of analytics and what they measure. As you change stages, you may even have to change organizational structure.

Analytics 110

Analytics Digital Tools Measure 110

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. It's worth taking the time to set up a different page for each traffic source.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Forum One

JULY 15, 2021

is an opportunity to have meaningful and deliberate conversations that lead to greater involvement. Test different messages and calls-to-action (CTAs). Services such as Optimizely allow organizations to test different messaging and CTAs based on the journey users are taking throughout your website. What are your goals?

Personal 101

Personal Test Demographics Analytics 101

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. They created a concept map of the different themes that emerged.

Design 99

Design Marketing Metrics Measure 99

Bloomerang

NOVEMBER 10, 2023

Determine whether external factors like economic changes or global events may have an impact on your major giving strategy. Consider your mid-level donors who haven’t changed their giving level in some time. Write them a letter to show further appreciation for their support and invite them to have another conversation.

Gift 100

Gift Raise Guide Relationship 100

Candid

APRIL 13, 2021

In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. Impressions.

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Grant Google Problem Analytics 98

Connection Cafe

JANUARY 20, 2015

Where I see nonprofits often still coming up short, though, is measuring multi-channel results, especially beyond email conversions. With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. Try different visuals and messaging during a campaign.

Metrics 20

Metrics Campaign Channel Conversation 20