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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. His work is focused on nonprofits, advocacy, and public affairs.

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America's Giving Challenge: Bloggers Campaign Roundup

Beth's Blog: How Nonprofits Can Use Social Media

I launched a bloggers campaign as part of the Sharing Foundation's America Giving Challenge. Roger recently shared some thoughts about why he is participating in the bloggers campaign. Try these and test them. He mentioned that I could use Google Analytics to test the click through in my email signature. Go further Beth!

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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? John is active in the direct marketing industry and is a frequent lecturer and blogger. Finding the balance in your organization.

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The Magnificent Seven: Great WordPress Features Worth Checking Out

Byte Technology

In truth, for the vast majority of users—bloggers, small e-commerce ventures and the like—just utilizing the most basic aspects of the program are more than enough to create the site they need and want. Secret Options for Bloggers. How’s this for a surprise? Will it completely distort their current pages?

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Testing more than the features

Michael Stein's Non-profit Technology Blog

One issue you can never discuss too much is testing. How do you test a software application before turning users loose on it? Dr Dobbs, one of my favorite software magazines for almost two decades, had a nice piece by Scott Ambler on test in the December edition. Usability testing doesn't have to be complicated.

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How to Keep Your Email Subscribers Engaged

NonProfit Hub

According to Jonathan Greene, a marketing blogger at Brit Student and Write My X , “Mapping content with your segmented list helps you make sure you’re sending subscribers the right content for the stage of the sales funnel. Run different tests to find out how quickly your emails load for different people and on different devices.

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5 Ways to Use Social Media to Raise More Money at Year-end

Nonprofit Tech for Good

Since Instagram sponsored posts are managed via the Facebook Ad platform, you can target a similar audience or A/B test different audiences for maximum impact. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.