Flickr Photo by Metro Transportation Library and Archive. Successful social media is like going to the gym because the discipline of a good routine gets results much like  working out on a daily basis. If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? Actionable Measurement.

Flickr photo: Gilberto Viciedo In her book " Zilch" , Nancy Lublin recounts the time she was seated next to "The Donald" at a play. They had a little chit chat, which included Mr. Trump asking her, "Oh. So you're in the not-for-profit sector. You don't find that boring?" Seriously. really efficient process!

Flickr: Jeff_Werner Over in the Nonprofit Webmasters affinity group , Melissa Barry from the Parkinson's Disease Foundation started a great conversation. At the end of the day, regardless of what tools you choose, if the report is not designed for the user, they aren't going to get anything out of it.