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Tests: Even MOAR donation form tests!

M+R

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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How to Test and Optimize Your Online Donation Form

DonorPerfect

Testing your online donation form Read More » The post How to Test and Optimize Your Online Donation Form appeared first on Nonprofit Technology & Fundraising Blogs. Even though 94% of nonprofits accept online donations, simply having a form on your website isn’t sufficient.

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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

3) Embedded opt-ins and donation forms in blog and news content. A growing trend is to add large, visually prominent CTAs to the body of blog posts and news articles approximately halfway down the page. 1) Embedded newsletter opt-in on the Marshall Project blog. 2) Embedded donation form on the Human Rights Watch blog.

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Tests: Website imagery

M+R

This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’d love to hear from you!

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Tests: All about that SMS

M+R

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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Tests: How streamlined is too streamlined for donation pages?

M+R

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time? That’s it for today.

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How to Improve Nonprofit Email Results with Testing

DonorPerfect

You hit send and then wait… Do a few donations trickle in after a few Read More » The post How to Improve Nonprofit Email Results with Testing appeared first on Nonprofit Technology & Fundraising Blogs.

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