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4 Unique Call-to-Actions to Test on Your Nonprofit’s Website

Nonprofit Tech for Good

Over the last six months, the top bar has resulted in 973 new contacts compared to 476 new contacts from a (now removed) popup form that appeared 20 seconds after load to non-subscribers. 3) Embedded opt-ins and donation forms in blog and news content. 1) Embedded newsletter opt-in on the Marshall Project blog.

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Tests: All about that SMS

M+R

Read time: 2 minutes Welcome to Part Two of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Today we’re sharing two tests from Planned Parenthood on increasing engagement in their SMS program.

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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

Publishing blogs and articles to your website helps increase SEO. Installing a robust SSL certificate on your website helps protect confidential contact and financial information when when donors make an online donation and builds trust among users by assuring them that your site is secure. 5) Install SSL certificates on your website.

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Making a Connection: Tips and Tricks for Designing a Contact Page

Byte Technology

How many times have you browsed a website with content you really liked and, wishing to stay abreast of new developments or additions, you searched in vain for a contact page only to find there wasn’t one? Give your users a reason to contact you. Read on for more. Don’t overthink the amount of information you’ll need.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing.

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Reaching Gen Z on social media: Expert advice vs. Gen Z opinion

Candid

To answer these questions and put experts’ advice to the test, I decided to ask my peers. Adding Gen Z’s perspective to the picture To put today’s expert advice to the test, we created a short survey that asked Gen Z about their use of social media as it relates to philanthropy. What does it even mean for a brand to be authentic?

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