sgEngage
MARCH 8, 2024
The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. We look forward to this report every year. Unsubscribe rates did not change much.
Charity Village
FEBRUARY 3, 2023
Good Works invites Canadian charities to participate in the 2023 Canadian Direct Mail Benchmarks survey to share direct mail metrics and trends. Requirements for Participation Your organization should have a direct mail program that has been ongoing for a minimum of 3 consecutive years (since 2020 or prior).
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NonProfit PRO
APRIL 12, 2023
The new report provides a look at nonprofit email benchmarks for both large and small organizations. With data from nearly 1,500 nonprofits, nonprofit software provider Neon One has evaluated more than 37,000 email campaigns totaling more than 157 million individual emails for “The Nonprofit Email Report.”
Nonprofit Tech for Good
MAY 5, 2022
Proving to your nonprofit’s stakeholders that your organization is “worthy” of their financial support is an ongoing responsibility for nonprofit management. . Those who commit to the organization’s mission – clients, donors, board members, and staff – all have opinions about the optimal spending levels to execute the mission.
M+R
MARCH 11, 2024
2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Hope to talk with you soon!
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 4, 2013
Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.
Nonprofit Tech for Good
MARCH 31, 2021
If you work at a charitable organization and have not yet taken the survey, then please do! Most research about digital marketing and fundraising in the nonprofit sector is based on data from wealthy nations and thus often not applicable to charitable organizations worldwide. 6% use Wix. 5% use Squarespace. Why the Open Data Project?
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