Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

M+R

JANUARY 11, 2022

So here it is: a first pass at the trends and top-line findings from about 30 of the nonprofits we work with. And those who weren’t in the news… didn’t do as well, generally speaking. As we dig deeper into the data, we’re tackling some important questions and issues: Is Giving Tuesday having a greater impact on year-end giving trends?

Fundraising 109

Fundraising Gift Sample Benchmark 109

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. 51% of new email subscribers to Nonprofit Tech for Good come from email subscribe pop-ups. 24%: Our organization has raised slightly more money than we expected.

email 333

email Marketing Data Digital 333

sgEngage

MARCH 13, 2024

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! Is this bad news? So, organizations did a more effective job of driving participation and fundraising rather than creating more events. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers?

Blackbaud 78

Blackbaud Report Fundraising Benchmark 78

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. Large organizations fared better from overall giving while small orgs benefitted the most from online giving. What trends did your nonprofit notice in 2013?

Benchmark 73

Benchmark Studies Online Donation 73

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Qgiv

SEPTEMBER 2, 2022

Through extensive donor and market research, along with insights from supporters’ actual behaviors, she identifies ways fundraisers can leverage trends into enhanced programs and performance. The economy continues its tennis volley between troubling and good news. Tracking new giving trends. The R word looms large.

Strategy 52

Strategy Marketing Giving Ukraine 52

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . With a 60% increase in email volume sent I would have expected that trend to continue. But it didn’t. Flat open rates represent a very big change from the recent past.

Benchmark 55

Benchmark Metrics Report Online 55

NetWits

JUNE 7, 2012

Our 2011 Online Fundraising Report shows that nonprofit organizations receive over 20 percent of their total online funding in December, and nearly 45 percent in the last four months of the year. Staggering, but not news. We should alway be looking for new and creative ways to drive online giving throughout the year.

Online 221

Online Fundraising Benchmark Report 221

Candid

APRIL 25, 2023

It is, thus, no surprise then, that EGA signed on as a founding partner, joining more than 70 philanthropic and philanthropic serving organizations committed to standardizing the data for greater transparency and accessibility. For racial equity, this is doubly true.

Effective 104

Effective Demographics Philanthropy United States 104

Candid

FEBRUARY 9, 2023

In the last couple decades, news of golden parachutes and the minting of new billionaires has drawn attention to executive compensation practices. the median compensation among all staff at any given organization). times as much as the median employee at the same grantmaking organization. those on the S&P 500).

Ratio 105

Ratio Survey Sample Report 105

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Great news! One of the ways to further leverage news-driven advocacy opportunities is by encouraging donors to make recurring gifts.

Giving 235

Giving Advocacy Rate Action 235

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. Also, data from the 2020 Global Trends in Giving Report reveals that 45% of online donors worldwide are enrolled in a monthly giving program. 2020 Social Media Size Guide ).

Practice 339

Practice Online Fundraising Nonprofit 339

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. The good news is that online revenue is up and monthly giving programs have grown 43%. Now the bad news.

Rate 76

Rate email Benchmark Fundraising 76

sgEngage

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. How did news-worthy events affect crowdfunding?

Blackbaud 67

Blackbaud Studies Fundraising Registration 67

Care2

FEBRUARY 7, 2014

Large organizations fared better from overall giving while small orgs benefitted the most from online giving. Six of the nine sectors in the analysis had year-over-year growth over 10%, with faith-based organizations having the largest increase." What trends did your nonprofit notice in 2013? in 2013 compared to 2012.

Report 77

Report Online Donation Giving 77

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising. Get ready to deep dive into new considerations based on new data and what it shows us for the future of fundraising.

Experiment 93

Experiment Donation Ideas Create 93

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Tech Soup

MAY 7, 2013

I posted some nonprofit technology trends and news late last month, but found some late breaking nptech news items I wanted to add. Strange News. It's mind boggling how something like this could be harnessed for digital inclusion and social sector organizations. This is technology for good news from India.

Phone 48

Phone News Technology Free 48

Connection Cafe

MARCH 30, 2021

The data highlighted in this study represents a careful analysis of 687 organizations that produced 31,035 peer-to-peer fundraisers from January 1, 2019 through December 31, 2020. Registrations were up year-over-year, in a reversal of the trend we have been seeing over several years. How did news-worthy events affect crowdfunding?

Blackbaud 48

Blackbaud Studies Fundraising Registration 48

Classy

AUGUST 19, 2021

This will also include the launch of Campaign Templating, which allows an organization to create a foundation for all associated campaigns so you don’t have to start from scratch. Keep Up With the Data and Trends Informing Fundraising Today. Unlocking Generosity Through Classy.

Product 52

Product Design San Diego Management 52

Neon CRM

AUGUST 10, 2023

Nonprofit conferences are a great opportunity for industry professionals to hone their skills, network with their peers, and learn innovative new strategies to help their organizations thrive. Register for Generosity Xchange 2023 News & Highlights 7 Top Takeaways from 2022’s Generosity Xchange 10 min read Read Now 2.

Conference 98

Conference NTC Virtual Registration 98

Care2

OCTOBER 30, 2013

Does senior leadership at your organization ask “why can’t we raise money on social media? Your organization is not running for the President of the United States. If social media is not a priority for leadership, then your organization certainly won’t raise money on social media. Look at the Obama campaign.

Social Media 77

Social Media Money Raise Media 77

Connection Cafe

FEBRUARY 5, 2018

We have incredible technology at our fingertips, yet it’s hard to find time to master the latest trends. The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. in this milieu. With a caveat.

Time 33

Time Fundraising Benchmark Trend 33

Amy Sample Ward

APRIL 23, 2011

One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan. Change the internet?

Web 114

Web Map Bookmarking Conversation 114

Get Fully Funded

OCTOBER 31, 2022

If you don’t have a website, people think you’re not a real organization. Pulling up your website is like meeting your organization for the first time and you want to make a good impression. Seeing your website is often the first experience someone has with your organization. Spiff up your home page. First things first!

Websites 89

Websites Giving Donation Nonprofit 89

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Studies Social Media NTEN 28

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. By doing so, you’ll avoid the extra time and energy required to redo this work and ensure your forward-facing messaging about your organization is consistent.

Guide 108

Guide Fundraising Nonprofit Template 108

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. . Take a look.

Video 118

Video Trend Marketing Strategy 118

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. These varied only slightly by sector, and not at all by organization size, with the average for churn rate at 14%.

Facebook 76

Facebook Metrics Ratio Rate 76

Connection Cafe

OCTOBER 24, 2017

The events studied were run by 171 nonprofit organizations and encompass over 10.9 The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks. million event participants and $1.23 billion in event revenue.

Fundraising 33

Fundraising Stats United States Change 33

Care2

AUGUST 27, 2011

Industry news on your topic – Don’t just regurgitate the news for them, they can set up a Google e-alert for that, but rather, aggregate the news in a way that is engaging by asking them what they think. Don’t just post a link to a news article, read it and ask a question about their opinion.

Haiti 63

Haiti Aggregator Poll Picture 63