Nonprofit Tech for Good
MARCH 20, 2024
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue. billion—only 0.6%
TechImpact
MAY 12, 2014
In previous blog posts we’ve discussed responsive web design, formatting mobile friendly emails , and shown you even more statistics that will convince you to prioritize mobile sooner rather than later. Here are 14 statistics that will get your nonprofit thinking mobile now, instead of later. Equinux (June 2013).
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Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Dispelling Common Myths The 3 most common myths about direct mail acquisition are: You should expect a 1% response rate.
Connection Cafe
FEBRUARY 17, 2014
Here are 50 fascinating nonprofit statistics you might not have known. 50 Fascinating Nonprofit Statistics from Steve MacLaughlin. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship'
Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs. Retarget Non-Clicks.
Nonprofit Tech for Good
JULY 21, 2019
11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).
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