Benchmark Mail Metrics Statistics 
Allegiance Group
FEBRUARY 14, 2023
This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. We recommend you start with these 7 Key Database Metrics. Mailing to the most affluent zip codes will result in a higher response rate.
Connection Cafe
FEBRUARY 17, 2014
Here are 50 fascinating nonprofit statistics you might not have known. 50 Fascinating Nonprofit Statistics from Steve MacLaughlin. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship'
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Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs. Retarget Non-Clicks.
Bloomerang
MAY 31, 2022
A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach? billion by 2025.
NetWits
NOVEMBER 11, 2010
in revenue from one mailing. First , make sure you are using an emarketing tool that allows you to track all of the basic email statistics (open rates, clicks, actions taken, money raised, etc). Third , get into the habit of reviewing the metrics. Would you be happy with a return of.30 I bet you’d go for that, right?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 10, 2011
She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? And very likely they are simultaneously doing direct mail and/ or events or PSAs etc. That’s also how we’ve been able to obtain more resources to handle the volume we have.&#.
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