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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? Unweighted Open Rate.

Rate 61
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[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

Bloomerang

” So we know statistically that having a written strategic plan doubles our chances for success and that 70% of businesses that last past that 15-year-old mark have a strategic plan. Was there anything helpful about that comparison between service engagement and impact? How do we report on that?” Does that make sense?

Report 79
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Donor Management: The Ultimate Guide

Neon CRM

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? These reports can include stories of program success, testimonials from program participants, and statistics that show the impact of your nonprofit’s work. When in doubt, tell the story of one person instead of sharing statistics.

Donor 52
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50 Nonprofit Fundraising Strategies to Help You Raise More

Neon CRM

Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.

Raise 98
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5 Key Insights from the 2010 Global State of the Nonprofit.

sgEngage

2010 Global State of the Nonprofit Industry Survey North American Survey Results Global Comparison Survey Results United Kingdom Survey Results Asia-Pacific Results Here are five key insights from the survey: 1. cited direct mail as the top driver. cited direct mail as the top driver.

Global 48
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[VIDEO] The 3 V’s of Virtual Communication

Bloomerang

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. Statistics. So mission and vision, programs and services, your client testimonials, your annual reports, and your statistics. Statistically proven.”

Virtual 114
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A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

Through participation in multiple benchmarking opportunities with Blackbaud, I had the necessary context from which I could evaluate my fundraising program across a range of very specific metrics. The statistical models work from your data, and technology in use merely enables that process. What questions do I want to ask?