What We Talk About When We Talk About Open Rates
NTEN
AUGUST 25, 2011
Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? Unweighted Open Rate.
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