Benchmark Mail Rate Statistics 
Nonprofit Tech for Good
MARCH 20, 2024
A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving.
Allegiance Group
FEBRUARY 14, 2023
Additionally, retention rates for first-time donors declined from 25.3% This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. Mailing to the most affluent zip codes will result in a higher response rate.
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Whole Whale
SEPTEMBER 3, 2021
The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Email Opens + User IPs. Email Opens + User IPs.
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.
Pamela Grow
JUNE 28, 2023
When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. But what about reach?
NTEN
AUGUST 25, 2011
Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.
Nonprofit Tech for Good
OCTOBER 25, 2023
M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Neon One ] Nonprofits have an average open rate of 28.59% and an average click rate of 3.29%.
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