Byte Technology

SEPTEMBER 22, 2015

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

Demographics 100

Demographics Profile Audience Social Media 100

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 325

Raise Fund Phase Audience 325

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

Content 294

Content Create Headline Lithium 294

M+R

MARCH 11, 2024

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

Mail 73

Mail Results Benchmark United States 73

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 76

Audio Podcast Content Phase 76

Candid

MAY 14, 2024

A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ). It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates.

Social Media 59

Social Media Media Social Profile 59

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Focus on Target Audiences. Are we fostering meaningful conversations with target audiences?

Metrics 75

Metrics Brain Social Media Social Network 75

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Check out our blog on overcoming your fear of dirty data. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

Candid

SEPTEMBER 7, 2023

Our goal for these videos has always been to reach younger audiences and those with a preference for video content, as well as captivate our existing followers on social media. While video views are nice, we measure our success by engagement—using likes, comments, saves, or shares as our metrics. We tie our videos to our blog posts.

YouTube 122

YouTube Tips Script Audio 122

Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

email 75

email Difference Marketing Retention 75

Museum 2.0

OCTOBER 8, 2019

Audience-centered for me is a subset of human-centered. Audiences are a portion of the humans in the museum ecosystem. The reason I think of a museum as human-centered is that to become audience-centered your organization has to center people. Without an internal understanding of humanity, it’s hard to be audience-centered.

Audience 38

Audience Museum Classes Library 38

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

Communication 98

Communication Campaign Channel Measure 98

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 105

Video Support Tips Audio 105

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. If you are looking for a paid tool, Sysomos is a decent online media and social media analytics system that captures organizational mentions in online media and blogs, and on social media networks.

Metrics 77

Metrics Social Media Media Social 77

Association Analytics

JULY 20, 2021

Throughout the evaluation process, it’s important to keep your association’s unique goals and success metrics top-of-mind. The next step is to develop everything from scratch, including performing integrations with all of your other software platforms and building all the dashboards and visualizations for your performance metrics.

Software 321

Software Build Analytics Associations 321

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Candid

JANUARY 30, 2023

We’ll go over important factors to consider when you rebrand your nonprofit throughout this blog. Your audience’s perception of your nonprofit will change. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 119

Nonprofit Audience Library Research 119

The MatrixFiles

FEBRUARY 23, 2024

The Council on Undergraduate Research (CUR) holds a three-day conference + ongoing training for members about advocacy and communicating the value of the profession, members and association to different audiences, called the STR Program. One association conducts an annual brand tracker; trust in the association is one of the metrics.

Associations 130

Associations Industry Government Education 130

Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. Go beyond that audience in demographics, age, and everything else. In the Q4 fundraising report, we see a decline in all three.

Trend 52

Trend Podcast Retention Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. I know from my past data that my audience also loves practical cheat sheets too. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like? This is your road map.

Social Media 98

Social Media Data Strategy Media 98

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

sgEngage

MARCH 19, 2024

By creating a culture that leaves room for innovation, you will be able to improve how your nonprofit operates and makes decisions, benefitting both your internal and external audiences. Focus on Your Metrics Metrics will help you translate your data into action. Are you based in Canada? Click here. Click here.

Culture 81

Culture Create eBook Attitude 81

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 362

Linkedin Practice Social Media Sponsor 362

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Candid

JANUARY 24, 2024

Here are my takeaways for the new year: LinkedIn, Instagram, and YouTube have growing audiences, and those audiences are increasingly engaging with our content. There’s a stable audience, but historically they didn’t engage much. I see what we’re doing is working and plan to build on that momentum this year.

Social Media 52

Social Media Data Strategy Media 52

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. What impact do you want to have on the world? Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

sgEngage

APRIL 17, 2024

Clean data allows you to reach the right audience at the right time with a higher probability of getting their attention and sealing the deal, whether that is a donation, a new student enrollment, or simply getting current parents at your school to sign a permission form. Raw data is like the basic sugar molecule that powers metabolism.

Chart 83

Chart Map Data Attention 83

Nonprofits Source

NOVEMBER 27, 2023

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

Channel 52

Channel Business Marketing Effective 52

NTEN

JULY 5, 2012

[Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow! Thank you again for being such a great audience. Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics.

Metrics 64

Metrics Facebook Question Benchmark 64

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81