sgEngage

MAY 12, 2023

For instance, create donor segments and study commonalities among your target audience to better target your item catalog to match their interests and price ranges. Post-event analysis yields many more insights and takes less time when your team is able to easily filter through data in your CRM.

Virtual 69

Virtual Build Stream Software 69

NonProfit Hub

FEBRUARY 4, 2021

For your audience to engage with your organization willingly, the conversion process should be simplified. If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future. What posts generated the desired audience action? Simplify the Conversion Process.

Marketing 88

Marketing Create Nonprofit Platform 88

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. These should be channels and platforms that your audience regularly engages with.

Fund 52

Fund Donor Strategy Search 52

Care2

APRIL 18, 2011

One of the big questions I often get asked by nonprofit campaigners is “how do I know if our blog and social media are succeeding and resonating with people?&# The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Great question. Postrank Analytics. Greasemonkey Script.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

Measure 115

Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . And we’ll answer all your burning questions about email and Benchmarks.

Benchmark 52

Benchmark Studies Digital Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. ” What are the metrics for measuring your content? They talk through all the various components.

Content 101

Content Measure Organization Strategy 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

twInfluence uses social network analysis techniques to analyze your Twitter followers. Here's the metrics they are using.  Here's the description from the site of the various metrics, but would really like to get a sense of how to use the numbers to improve Twitter presence - and what the scale/range is for some.

Analysis 50

Analysis Twitter Social Network Network 50

EveryAction

APRIL 6, 2017

This post was originally featured on The Campaign Workshop blog and has been reposted with permission. I won’t lie to you: the success of automation is contingent upon understanding your audience and having a solid implementation strategy. The Campaign Workshop: "Why should I care about nonprofit marketing automation?".

Marketing 104

Marketing Question Nonprofit Social Media 104

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. This analysis took all of five minutes.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. The audience consisted of data geeks, data scientists, and analytics professionals! p/QTToUNlZjr/. Beth Kanter (@kanter) October 3, 2012.

Data 100

Data Change Boston Literacy 100

Forum One

FEBRUARY 7, 2023

For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. Google believes GA4 better predicts audience needs and provides better data.

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. How do your efforts connect with those audiences to achieve the goal. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 1, 2012

What are your communications objectives and the audience you want to target? I look for people in the nonprofit space, but also those who work for the platform or have specialized in blogging about the platform. This post will help you create a plan for getting started with a low risk experiment. What content do you find resonating?

Google 98

Google Time Nonprofit Metrics 98

Bloomerang

AUGUST 30, 2023

In a crowdfunding campaign, your nonprofit creates a centralized fundraising page and promotes it to a wider audience. Save your most-used reports as templates to reuse in future data analysis. Website analytics tools enable you to track metrics such as time on page, bounce rates, and conversion rates for different pages.

Software 90

Software Guide Fundraising Platform 90

M+R

FEBRUARY 4, 2021

Of the 25 M+R clients who provided data for our Giving Tuesday analysis, 74% saw an increase in overall revenue, 60% reported an increase in gifts, and 44% reported an increase in average gift. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers.

Fundraising 98

Fundraising Gift Rate email 98

Care2

OCTOBER 19, 2010

Influence comprises several metrics, which can mostly be summarized within these categories: Reach. Be sure and also check Frogloop's blog post " The Four "I's to Measure Social Media ". Simply put, reach is about the size of your audience and how many people see your social advocacy messages. Engagement.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. Conversational Key Note.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. New Fans (Likes). Unsubscribes.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership.

Culture 115

Culture Data Measure Social Media 115

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2010

It starts with audience identification, followed by selecting tools. My version of the game includes "life happens" cards where groups gain points if they solve certain problems like staff resistance or define metrics. I've played the game outside of the US - bringing it to Cambodia, UK, Australia, and Romania. What to do?

India 92

India Romania Australia NGO 92

Zen and the Art of Nonprofit Technology

APRIL 3, 2009

The thing that is prompting this post is the little storm about the security metric that we used to try and get a handle on the security of the 4 different systems we reviewed. First, a simple metric relating to security reports, and second, what processes are in place in the communities to deal with security. More on that in a bit.

Drupal 100

Drupal Comment Report Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. In the preliminary analysis we are seeing some useful trends and some areas that will require more examination.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? She advises using various parts of the Grunig instrument which you can be done for free using Survey Monkey or Zoomerang or a poll on a blog. I asked her how do you measure relationships?

Measure 100

Measure Social Media Survey Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

A place to quickly get a range of responses to questions, rapid research for blog posts, and social presence. A side benefit is that brings people over to my blog. This past month, for the first time, Twitter is now the #2 referral of visits to my blog, but only 1/3 of those referrals are from my own tweets.

Twitter 74

Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook. It has to resonate with your audience and connect back to your school experience.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. Blog Curating and publishing quality blog posts can increase SEO and put your website at an optimal search ranking.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” The conversation thread made me think of this excellent blog post by my two favorite nonprofit data geeks from DoSomething. netnon I want one thing for this audience. Know What Success Is. How do we turn data into Insights?

Measure 98

Measure Data Facilitation Teen 98

AFP Blog

MAY 9, 2016

via Blog this' This gap holds true for both longer and shorter news articles." 'via

Roles 20

Roles News Research Mobile 20

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I posted my slides and notes on my blog. I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. I've done this.

ROI 50

ROI Social Media Reflection Question 50