Bloomerang

MAY 22, 2024

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

Storytelling 80

Storytelling Digital Integration Blended 80

Candid

MAY 14, 2024

A social media audit involves reviewing your organization’s complete social media presence, not just analyzing the metrics (to learn about assessing metrics, read my article on creating a social media plan ). It’s good to keep this updated regularly because that indicates to your audience that you’re actively posting updates.

Social Media 82

Social Media Media Social Profile 82

Qgiv

APRIL 22, 2024

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Most businesses are trying to sell something with their marketing campaigns and don’t need as much of a personal connection with their audiences as a nonprofit would.

Marketing 52

Marketing Guide Nonprofit Channel 52

sgEngage

JANUARY 17, 2024

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

Audio 79

Audio Podcast Content Phase 79

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. This is where a communications campaign can come in handy. Define the problem.

Communication 88

Communication Campaign Channel Measure 88

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Check out our blog on overcoming your fear of dirty data. This will help increase membership and revenue.

Analytics 169

Analytics Language Associations Case Study 169

Candid

DECEMBER 12, 2022

Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience. Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests?

Video 97

Video Support Tips Audio 97

Qgiv

NOVEMBER 9, 2023

Once you have a good understanding of your brand identity, you can start to develop messaging that resonates with your target audience. This will help you ensure your branding is on point and resonates with your target audience. Be clear about your target audience. Measure and track your success. Be authentic.

Strategy 110

Strategy Tips Nonprofit Conservancy 110

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The answer: craft your own strategy that uses your data, is customized to your audience, and won’t overwhelm your team (or yourself). In a year, what will success look like?

Social Media 94

Social Media Data Strategy Media 94

Qgiv

OCTOBER 9, 2023

A cause marketing campaign provides your nonprofit with a wider audience, an increase in revenue, and wider awareness for both your cause and your nonprofit. By building these connections, your for-profit partner reaches a new audience in your supporters, and your organization finds new supporters in their customers.

Causes 52

Causes Marketing Impact Guide 52

The MatrixFiles

FEBRUARY 23, 2024

The Council on Undergraduate Research (CUR) holds a three-day conference + ongoing training for members about advocacy and communicating the value of the profession, members and association to different audiences, called the STR Program. One association conducts an annual brand tracker; trust in the association is one of the metrics.

Associations 130

Associations Industry Government Education 130

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

One is about nonprofit performance assessment and written for an audience of nonprofits, especially those that manage social service programs. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.”

Metrics 101

Metrics Measure Analytics Method 101

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Greater Giving

MARCH 12, 2024

This blog post outlines the key elements for creating a successful fundraising plan for your next charity event, empowering you to maximize your impact. You can also keep track of revenue and expenses within the Greater Giving System. Monitor progress, track key metrics, and be prepared to adapt your strategies as needed.

Charity 40

Charity Fundraising Literacy Photography 40

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. You’ll see them go by different names, but for the sake of this blog I’m going to call them: Human opens — what “opens” were before this change rolled out.

Mail 107

Mail Spam Rate email 107

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Facebook reach metrics will now include a combined number that accounts for both desktop and mobile reach. I know from my past data that my audience also loves practical cheat sheets too. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Track engagement and follow up. New blog posts. Tweets and Instagram stories are best for short-form content, but you can post quick updates anywhere that suits your nonprofit’s audience.

Social Media 52

Social Media Relationship Donor Media 52

sgEngage

MAY 12, 2023

Look for virtual auction software with the following features: Item procurement tracking. As you begin the item procurement process, it’s vital that your team maintains an organized list that tracks each item’s status. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 71

Virtual Build Stream Software 71

NetWits

JULY 10, 2012

1) Stick to 3 Platforms - Blog / Facebook / Twitter. First off, your school should have a blog that’s the center of your social media strategy. Make your blog the place where you produce original content that’s tailored to your audience. Build your audience on those platforms. Publish it on your blog.

Social Media 251

Social Media Media Social Slides 251

Qgiv

APRIL 9, 2024

You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. By targeting specific audiences, you can also tailor the type on content you’re posting to increase the likelihood of viewers turning into donors. Engagement.

Social Media 52

Social Media Media Guide Social 52

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Choose a fundraiser that educates students.

Donor 79

Donor Community Tips Fundraising 79

Allegiance Group

MAY 16, 2024

High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. In addition, fundraisers continue to be more mindful about reaching out to diverse audiences. Go beyond that audience in demographics, age, and everything else. Consider artificial intelligence (AI) solutions.

Trend 52

Trend Podcast Retention Nonprofit 52

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Track those goals week by week to see how you are trending and make adjustments along the way to help reach your final goals.

Virtual 105

Virtual Professional Marketing Fundraising 105

NTEN

JULY 5, 2012

[Editor's note: this is cross-posted from the M+R Research Labs blog ] By Ezra Billinkoff, M +R Wow! Thank you again for being such a great audience. Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics.

Metrics 64

Metrics Facebook Question Benchmark 64

Nonprofit Tech for Good

JANUARY 17, 2019

A social media content calendar will help you to stay on track by planning ahead what you need to post and when. It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. 5) Pick the right tools.

Calendar 275

Calendar Social Media Content Media 275

Qgiv

JANUARY 24, 2024

A successful fundraising strategy uses a multi-channel approach to spread awareness of your mission, announce important event dates, and reach wider audiences. Have you posted any recent blogs that people are interacting with? Each step builds on the one before, so this guide will walk you through the process from start to finish.

Practice 52

Practice Strategy Guide Fundraising 52

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Twitter Cards allow website developers to clarify how website and blog content should appear in tweets. Related Webinar: Social Media Best Practices for Nonprofits.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Nonprofits Source

NOVEMBER 27, 2023

Blog roll: A blog is a great opportunity for your business to share important updates about your offerings, highlight rewards and customer loyalty programs, spotlight events, share stories from customers, and more. Maintain a regular posting schedule, such as creating new blog content once a week or three times a month.

Channel 52

Channel Business Marketing Effective 52

AccelEvents

AUGUST 16, 2021

Your hybrid event is catering to two different crowds: the online audience and the in-person audience. Therefore, no matter how you do it, you must have event technology connecting those on-site to the online audience. . Attendee Tracking. Use Sophisticated Event Technology. Encourage your exhibitors to use gamification.

ROI 98

ROI Badge Synchronous Sponsor 98

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it.

Analytics 52

Analytics Org Adwords Metrics 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's say you want to track your email fundraising open rate. Source Everything !

Metrics 55

Metrics Benchmark Rate Newsletter 55

sgEngage

APRIL 26, 2023

These enhancements can also help you reach a larger audience. Fitness Tracking A great way to get fundraisers excited about a cause is to get them moving. Integrating fitness tracking platforms into peer-to-peer events gives participants the ability to not only raise money for a meaningful purpose, but also stay healthy while doing it.

Platform 75

Platform Charity Trend Badge 75

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. Choose useful metrics that track things like your engagement, impressions, reach, referrals, and conversion rates. Build your audience persona.

Social Media 52

Social Media Strategy Media Donor 52