Whole Whale

MARCH 15, 2023

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Sending retention emails is a great tactic to help with improving metrics and cleaning out your list.

email 75

email Difference Marketing Retention 75

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. Some in the audience are impatient. This week's theme is social media ROI. Tags: ROI. Bridge Conference Slides View more presentations from kanter.

ROI 78

ROI Social Media Metrics Conference 78

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

sgEngage

SEPTEMBER 11, 2023

It’s important to note that your team should always review ChatGPT’s output to ensure it reflects your brand voice and gives it a human touch that your audience wants to engage with. Influencer marketing can be a valuable tool to spread awareness about your nonprofit and your event to new audiences who otherwise might not have known about it.

Charity 82

Charity Create Sponsor Sample 82

Nonprofit Tech for Good

JANUARY 17, 2019

It’s useful to have your photos and links (to your website, a blog post, a news article etc) ready in a folder or folders so that when you want to schedule new posts, it’s easy to access the content. There’s no need to be active on all social channels if you don’t get ROI from them. 10 Steps to Create a Content Calendar.

Calendar 275

Calendar Social Media Content Media 275

NonProfit Hub

JANUARY 28, 2021

Segment audience based on their area of interest and draft personalized content. Target an audience that actually/ frequently reads your emails. If buying, ensure that the list matches your target audience and geographic region . Host webinars to reach out to a new audience. Remember you’re talking to real humans.

email 84

email Marketing Spam Rate 84

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself.

Demographics 76

Demographics Retention Donor Research 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? No doubt, the listening also provides great content ideas for their blog.

ROI 91

ROI Examples Results Social Media 91

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

Virtual 71

Virtual Build Stream Software 71

EveryAction

MAY 23, 2016

This guest post originally appeared on Idealist Careers blog. While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. Why we consider making the switch. How will you measure your campaign’s success?

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. The basics include: benefits, value, metrics, and financial calculations. I think that is dangerous. However, if you want to get to the other two outcomes.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 28, 2010

Blog: hsus.typepad.com. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Organization: The Humane Society of the United States. Organization Size: 11 million supporters, 500+ staff.

United States 230

United States Social Media Interview Media 230

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. Betsy Harman, on Beth's Blog. A: Again, it starts with the goal of the blog.

ROI 50

ROI Social Media Measure Media 50

AccelEvents

SEPTEMBER 1, 2021

Consider ‘free’ ways of promoting your event through content marketing , like writing a blog post, going on a podcast, or self-promotion on social media. Your target audience demographic. Create an event hashtag and encourage presenters to promote it during the live event. Developing Your Event Marketing Plan.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

Video 139

Video Communication Strategy Stats 139

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results. You must be able to attain ROI.

ROI 50

ROI Social Media Reflection Question 50

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 119

Social Media Channel Difference Media 119

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

Reflection 76

Reflection Florida Social Media Metrics 76

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 213

Social Media Media Avatar Organization 213

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. Specifically, the them of informed failure.

Metrics 50

Metrics Map Social Media Strategy 50

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics ROI 67

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

One of the things I've been wanting to do for a while is review my blog content for the year and select the "Top 10" posts or the "best of" posts. Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. Social Media ROI: Compare With Paper. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

Social Media 64

Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 26, 2008

I've been in brainstorm mode for a panel called Social and Nonprofits ROI: Case Study Slam that I submitted. Here's the description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI.

Case Study 50

Case Study ROI Social Media Studies 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

The panels, judges, twitter moderators and audience rocked! Who knew that using the discipline of poetic form could generate such a great discussion about measurement and metrics. We used the hashtag #roi for audience participation and we trended 8th on Twitter , generating some entertaining tweets. Tags: ROI.

Social Media 50

Social Media Reflection Media ROI 50

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Nonprofit Tech for Good

DECEMBER 20, 2010

Blog: taprootfoundation.org/blog. We use Hootsuite and Sprout Social to manage our accounts and track metrics. Dupe: I love our blog – I has surprisingly become one of the strongest presence on our website. We also have an External Affairs Visita Volunteer who manages our blog space. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. The key here is actionable data.

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. 15th from 2-3 PM EST. Here’s the description. Do you know what kind of an impact social media is having on your brand, mission, or bottom line?

Blogher 107

Blogher ROI Slideshare Free 107

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines? It works sort of like an online mortgage calculator.

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

One of the reasons I made a commitment to blogging about professional topics regularly was because I was inspired by Marnie’s nonprofit technology blog, ext. Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. Conversational Key Note.

Social Media 115

Social Media Media Social San Jose 115