Whole Whale

MARCH 27, 2023

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. Google has a step-by-step process on exporting Universal Analytics data.

University 52

University Analytics Data API 52

Allegiance Group

FEBRUARY 27, 2024

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information.

Analytics 52

Analytics Google Fundraising Track 52

Tech Soup

JUNE 24, 2022

On July 1, 2023, Google will retire its Universal Analytics (UA) platform, taking with it any data stored in UA properties.

University 46

University Analytics Google Structure 46

Allegiance Group

FEBRUARY 28, 2023

You only have until July 1, 2023 to migrate your Google Universal Analytics to GA4. Google surprised many in the non-profit industry when they announced they are sunsetting the Universal Analytics platform (UA) on July 1, 2023, and, in the future, will only support GA4.

Analytics 52

Analytics Google University Profit 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js).

Analytics 59

Analytics University Difference Metrics 59

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Read Time: 5 minutes. A strong cup of coffee might not hurt either.

Analytics 90

Analytics Google Track Data 90

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

Grant 98

Grant Google Info Application 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 75

Analytics Museum University Google 75

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. You can also add more events using Google Tag Manager and take advantage of the parameters feature highlighted in GA4.

Analytics 52

Analytics Google University Alternative 52

EveryAction

JANUARY 25, 2023

Google Ad Grants free advertising for nonprofits We can’t shout out Google Ad Grants enough. Since 2003, qualified nonprofits have received $10,000 in credits each month (or $120,000 each year) to spend on Google Ads. Track your nonprofit marketing efforts using complimentary analytics. Here’s how to do it: 1.

Volunteer 209

Volunteer Free Donor Grant 209

The MatrixFiles

DECEMBER 15, 2022

Google loves it when you update your pages, and your users do, too! Take a look at your analytics. If you’re not sure how to do that and need help, maybe now is also a good time to invest in some Analytics training. Speaking of Analytics…. Google is sunsetting Universal Analytics on July 1, 2023.

PDF 130

PDF Analytics Search Template 130

M+R

APRIL 24, 2024

PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics. The majority of nonprofit website traffic came from users on mobile devices, but desktop users contributed almost 80% of online revenue. Play along while we explore the key findings today at 1:00 ET.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. The visitor’s browser or operating system.

Donor 277

Donor Track Campaign Facebook 277

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

FAQ 58

FAQ Organization Analytics Google 58

Whole Whale

JANUARY 26, 2022

These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. . Whole Whale has over a decade of experience as a nonprofit-focused digital marketing agency and has developed a robust digital training program through WholeWhale.com/university.

Americorp 98

Americorp Training Train Digital 98

The Modern Nonprofit

AUGUST 1, 2023

Expand Your Universe Not everyone’s on Facebook. A website eradicates this issue as it’s universally accessible. SEO Benefit Ranking on Google is no child’s play, but having a website paves the way for vast SEO opportunities.

Online 98

Online Nonprofit Websites Social Media 98

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. What to do now. You can run it concurrently with UA until UA is retired.

Time 72

Time Metrics Analytics Adopt 72

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

Analytics 99

Analytics Interview Story Phase 99

NetWits

JULY 10, 2012

Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. 4) Measure and Analyze - Google Analytics. Google Analytics is free. Facebook has it’s roots in education.

Social Media 251

Social Media Media Social Slides 251

sgEngage

JUNE 22, 2021

The universe of user research is vast and perhaps daunting; however, all research activities are really scalable, meaning that you can run them in a quick, cheap, and bite-sized way. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!)

Method 75

Method Research Test Analytics 75

Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

Analytics 36

Analytics Professional Model Portland 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. In fact, some participants in the group mentioned using MBA students from local universities to assist with data collection. The people with skills are out there.

Data 107

Data Help Measure Analysis 107

Nonprofit Tech for Good

APRIL 3, 2022

Spend two hours googling “creative fundraising ideas” to get inspired. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. Help the organization apply for, qualify for, and manage its Google for Nonprofits.

Fundraising 336

Fundraising Mail Law Donation 336

Whole Whale

MARCH 24, 2021

While we’re personally sad to see this feature go away, we can still gain valuable insights from additional analytics tools like Google Analytics to allow for some of this demographic reporting on users who come through your ads. Online Course. Social Media for Social Impact. Become your own social media marketing expert!

Facebook 98

Facebook Aggregator Conversation Measure 98

Volunteer Hub

FEBRUARY 17, 2023

In fact, the University of California San Diego lists the ability to make a difference as a top 10 reason that people volunteer. Create a Community One of the most powerful things about social media is the ability to use it to create community and excitement around your brand and mission.

Social Media 91

Social Media Volunteer Media Social 91

Connection Cafe

APRIL 16, 2013

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions.

Analytics 31

Analytics Data Classes Beginner 31

Tech Soup

OCTOBER 9, 2013

Coursera pairs with top universities and education organizations to offer free online courses in a wide range of subjects. For example, you could take a 5-week coding class from the University of Toronto or a 10-week course from the University of Washington. Like the other sites listed, Khan Academy.

Resource 63

Resource Free Learning Classes 63

Beth's Blog: How Nonprofits Can Use Social Media

MAY 1, 2013

They are displayed here using new data visualization tool called Google Fusion Tables technology. Google Fusion Tables was one of several tools mentioned in this blog post, “ Data for Good: A Beginner’s Guide for Nonprofits and Social Ventures.”

Data 98

Data Free Help Conservancy 98

Neon CRM

DECEMBER 8, 2023

There are no roadmaps—not because it’s impossible, but because there is no universal standard when it comes to corporate sponsorships for nonprofits. Google alerts are a great way to find local or regional companies that share similarities with your mission. Consider partnerships with local businesses in your search, too.

Tips 52

Tips Sponsor Nonprofit Relationship 52

Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics.

Analytics 46

Analytics Google Organization Metrics 46

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

Data 109

Data Help Measure Analysis 109

M+R

FEBRUARY 4, 2021

One of the universal—and heartwarming—truths is that people will help each other in times of need. When she isn’t dreaming up tests to improve fundraising, analyzing data, or playing with Google Analytics, she’s singing with 160 of her closest friends in the Choral Arts Society of Washington (via Zoom right now, of course) and baking bread.

Fundraising 98

Fundraising Gift Rate email 98