Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js).

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Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

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Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

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Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

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M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. Read Time: 5 minutes. A strong cup of coffee might not hurt either.

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Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. What are UTM s? Term (utm_term).

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Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. By default, GA4 will track Page view, Scroll, Outbound link clicks, Site search, Video Engagements, File Downloads, and Form Tracking.

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EveryAction

JANUARY 25, 2023

Google Ad Grants free advertising for nonprofits We can’t shout out Google Ad Grants enough. Since 2003, qualified nonprofits have received $10,000 in credits each month (or $120,000 each year) to spend on Google Ads. Track your nonprofit marketing efforts using complimentary analytics. In the U.S.

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Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

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Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4?

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Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. What to do now. You can run it concurrently with UA until UA is retired.

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NetWits

JULY 10, 2012

Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. 4) Measure and Analyze - Google Analytics. Google Analytics is free. Facebook has it’s roots in education.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. What tool did you use?

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Volunteer Hub

FEBRUARY 17, 2023

In fact, the University of California San Diego lists the ability to make a difference as a top 10 reason that people volunteer. Track Results It is impossible to optimize your volunteer recruitment strategy on social media if you are not tracking the results of your campaign. Invite your followers to share your content.

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Whole Whale

MARCH 24, 2021

This prompt essentially asks users to opt-in and “allow” apps and websites to track their activity. If a user opts into tracking, nothing really changes. Due to new tracking limitations and data processing protocols, Facebook will no longer be able to utilize most of these attribution windows. Online Course. Podcast summary.

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Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

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Neon CRM

DECEMBER 8, 2023

There are no roadmaps—not because it’s impossible, but because there is no universal standard when it comes to corporate sponsorships for nonprofits. Google alerts are a great way to find local or regional companies that share similarities with your mission.

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Connection Cafe

APRIL 16, 2013

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions.

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Whole Whale

SEPTEMBER 8, 2023

Google Analytics is a must-use tool to help understand your campaign performance. Universal Analytics is the new version of this free web tracking tool and can take some time to understand. Track donation source data to optimize outreach channels. Facilitate two-way dialogue to make supporters feel heard.

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Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You spend a ton of time crafting a plan for the organization so that you can begin and gathering baseline numbers, while also setting up tracking systems. So, what next? So, what next?

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Forum One

MAY 31, 2022

Google sent a bit of a shockwave through our community this spring, announcing that after more than ten years, Universal Analytics (UA) will stop collecting new data on July 1, 2023.* Shifting to a whole new platform—and Google Analytics 4 is a whole new platform—can seem daunting. Examine your analytics.

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Connection Cafe

JANUARY 20, 2015

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. While many nonprofits now feature year-end giving prominently on their homepage slideshow, tracking it’s effectiveness is often an afterthought. Track It: This shouldn’t be difficult to calculate.

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Whole Whale

DECEMBER 11, 2022

If you Googled something to find this article it probably means CCPA doesn’t apply to your organization (no offense, but lawyers are probably on it already if you meet these qualifications). Online training for nonprofits Join Whole Whale University Learn from our decade of experience with courses, webinars, templates, and guides!

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Law Digital Guide New York 52

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. Personas are regularly used in sales and marketing to identify, personify, and strategically message to different buyer archetypes.

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DNL OmniMedia

FEBRUARY 9, 2022

Getting Attention – Google Grants. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits.

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Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes.

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Forj

DECEMBER 29, 2017

There are big problems with tracking and verifying a learners’ CE balance. Just as importantly, ledgers transparently track the movement of credits from party to party – in our case, from CE provider to certificant to certifying board. Think of those Google Alerts you excitedly set up in 2008 and haven’t read since 2009.

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NonProfit Hub

NOVEMBER 13, 2014

Here are 5 tips to get it on track. Some suggestions on how to analyze real-time social interaction include Facebook Insights , Klout , and Google Analytics. Analytic reports are often times built-in if you use a social media management tool like Sprout Social or Hootsuite , and can be extremely helpful.

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Bloomerang

JANUARY 29, 2024

This type of software usually gives you the ability to: Track member information through a database. Your membership management software will automatically note members’ join dates to track renewal dates. Track non-deductible membership fees. Send invoices, welcome messages, newsletters, and more from one central platform.

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Achieve

JULY 2, 2019

Mistake #9: Not Tracking Results . Actively using Google Analytics. Utilize tracking codes: Bitly is a great affordable way to create tracking links. UTM codes via Google Tag Manager are even better. . When applicable try extending special promo codes to track conversions from social. .

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Tech Soup

MAY 1, 2017

Our mighty army of volunteers hosted over 500 free nonprofit technology trainings last year, and we're on track to reach even more organizers this year. Ottawa, Ontario: FYI: 3rd International Hockey Analytics Conference. Naples, Florida: Google AdWords for Nonprofits — Successes and Failures. You like numbers?

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Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. Strange News.

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NTEN

OCTOBER 6, 2011

While devotedly pouring over websites dedicated to votive candles and stationary, googling " decoupage ", and researching charities for our registry, I was stopped in my tracks by a striking banner ad. As you go, you'll be able to use analytics to validate your assumptions and optimize your ad buys based on what's working.

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Connection Cafe

JUNE 25, 2010

Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Be realistic in what you want to track - don’t get lost in the data! Have you ever found yourself overwhelmed in Google Analytics?

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Forum One

SEPTEMBER 16, 2009

Last weekend, Forum One participated in CongressCamp at George Washington University. Congressional staffers are looking for better metrics to track social media performance. CongressCamp was an unconference focused on the Congress side of Gov 2.0. Looking back, CongressCamp was a great experience for everyone at Forum One.

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