article thumbnail

Ready or Not, Google Analytics 4 Is About to Change Your Nonprofit’s World

NonProfit PRO

On July 1, Google will be retiring its Universal Analytics to make way for Google Analytics 4. If you are tech savvy, this is good news. If not, this could be a time-consuming headache that burns through time and money. Here are some ways to manage the shift.

Analytics 270
article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

Track 256
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Analytics 4: A Guide for Nonprofits — Plus 4 Steps to Upgrade Now

NonProfit PRO

Google’s Universal Analytics will stop processing data on July 1, 2023. Nonprofits looking to receive Google Analytics will have to transition to Google Analytics 4, a more complicated update. So, here are some key features to get you started.

Analytics 257
article thumbnail

GA Apocalypse: The Deprecation of Universal Google Analytics

Whole Whale

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ).

article thumbnail

Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

article thumbnail

Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! The post Google Analytics and Benchmarks: HAWK first appeared on M+R.

article thumbnail

How to Export Universal Analytics Data

Whole Whale

As you may know, Google Analytics is deprecating support for the 13+-year-old Universal Analytics. As the clock runs out on the year, consider the types of requests you start getting for historical data from Universal Analytics. More details on this from Google: Export and share reports – Analytics Help.