M+R

APRIL 16, 2024

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

Benchmark 66

Benchmark Analytics Google Comparison 66

Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ).

University 59

University Analytics Google Grant 59

Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 50

Analytics University Data API 50

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Google Analytics 4 (GA4 | code: gtag.js) is the Malcolm to Google’s Macbeth played by Universal Google Analytics (UA | code: gtag.js/analytics.js).

Analytics 59

Analytics University Difference Metrics 59

Media Cause

NOVEMBER 9, 2023

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

Analytics 59

Analytics Data Tools Web 59

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. One of the universal—and heartwarming—truths is that people will help each other in times of need. And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition. EOY was up, up, up! .

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 21, 2011

Google Analytics , with its robust dashboard system displaying key web site metrics, is another example. 5) Scenario Comparison Dashboards. One example is the recycling portion of the Emory University Sustainability Dashboard. Fundraising and advocacy management tools like Convio use dashboards to display campaign status.

Indianapolis 102

Indianapolis Museum Nonprofit Denver 102