Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced.

Analytics 75

Analytics Museum University Google 75

sgEngage

JUNE 22, 2021

The universe of user research is vast and perhaps daunting; however, all research activities are really scalable, meaning that you can run them in a quick, cheap, and bite-sized way. Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!)

Method 75

Method Research Test Analytics 75

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Learn GA4 in parallel with your UA analytics to understand how data from the two systems compare. What to do now. You can run it concurrently with UA until UA is retired.

Time 71

Time Metrics Analytics Adopt 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Analytics really do tell stories!

Analytics 99

Analytics Interview Story Phase 99

Whole Whale

SEPTEMBER 8, 2023

For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

FEBRUARY 4, 2021

One of the universal—and heartwarming—truths is that people will help each other in times of need. One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. EOY was up, up, up! . But the individual experiences are telling. Karen is a Senior Data Strategist at M+R.

Fundraising 98

Fundraising Gift Rate email 98

Whole Whale

DECEMBER 11, 2022

If you Googled something to find this article it probably means CCPA doesn’t apply to your organization (no offense, but lawyers are probably on it already if you meet these qualifications). Online training for nonprofits Join Whole Whale University Learn from our decade of experience with courses, webinars, templates, and guides!

Law 52

Law Digital Guide New York 52

Connection Cafe

AUGUST 25, 2017

Test drive the site and figure out what the biggest goals are when arriving on your site— whether it’s donating or becoming a member—and understand what frustrations or barriers are detracting users from taking action. From just looking at the analytics, you’ll be able to see if your users are experiencing frustrations with your site.

Design 35

Design Websites Practice Philadelphia 35

Gyrus

JUNE 28, 2016

The whole process is fascinating, and worthy of a quick Google search if you’re so inclined. I personally am a bit of a hybrid, I start as a global learner and apply an analytical style of learning when I find topics that interest me. Scientists have embarked on the challenge of truly determining how we learn.

Learning 49

Learning Instruction Instructional Training 49

DNL OmniMedia

FEBRUARY 9, 2022

Getting Attention – Google Grants. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

Using this process to identify different types of donors in your universe is extremely useful in guiding your efforts to segment your list and fine tune the messaging that you use for each group. From there, take advantage of your platform’s A/B email testing and figure out how to be st speak to both Malik and Nellie.

Donor 65

Donor Guide Fundraising South Dakota 65

Museum 2.0

OCTOBER 3, 2012

Test prep for the SAT. And we will soon know much more about learning, thanks to analytics, than we ever have before. We also wish that museums and universities worked together more closely not just for research, but for learning. We wrote about that in a recent blog post, Why the Google Art Project is Important.

Learning 55

Learning Free Museum Online 55

Achieve

JULY 2, 2019

Test-and-learn. Actively using Google Analytics. UTM codes via Google Tag Manager are even better. . I’m a strong believer in innovation, testing-and-learning, and being open to change. Erica holds a BSBA in Marketing from the University of Central Florida. Get creative. Mistake #9: Not Tracking Results .

Social Media 52

Social Media Media Hints Social 52

Tech Soup

MAY 7, 2013

This month the news is about WiFi embedded in a magazine, Braille smartphones, ultramobile devices, innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the mobile app of the month. CNN Money: 5 pay-by-phone apps tested.

Phone 48

Phone News Technology Free 48

Connection Cafe

JUNE 25, 2010

Go through what metrics are meaningful to you (and no, these are not universal for every organization) and define them per channel/tactic. Have you ever found yourself overwhelmed in Google Analytics? In the same way you analyze and test email marketing and website activity – follow a similar approach with social.

ROI 51

ROI Social Media Measure Metrics 51

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

OCTOBER 22, 2012

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 254

Social Media Social Chapter Media 254

Nonprofit Tech for Good

MAY 18, 2013

Add Google Wallet to the list. Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button. The new time allotment and updated tool list is as follows: Facebook, Twitter, Google+ and YouTube: 15 Hours Weekly.

Social Media 210

Social Media Social Chapter Media 210

Connection Cafe

JANUARY 13, 2021

These are a few of the most common or universal metrics for measuring engagement, but also consider specific ways to measure engagement with your site’s unique features or offerings. Then, direct a portion of your users to the test version and the rest of your users to your standard version.

Design 28

Design Challenge Web Files 28

Tech Soup

APRIL 23, 2013

This month the news is about ultramobile devices, NPTech innovation in Eastern Europe, Windows 8 Apps for Social Good Winners, online fundraising trends, a new Pinterest analytics tool, the emergence of digital wallets, and Ginny Mies pick for the environmental mobile app of the month in honor or Earth Day 2013.

News 40

News Technology Romania Paypal 40

Bloomerang

APRIL 16, 2021

oops, no, I don’t want to share that one, I’ll share my Google slides. There really isn’t a clear definition that is universally accepted in the sector. Paid media is when you buy ads, and a lot of organizations have access to free Google AdWords. Steven’s going to be keeping an eye on the Q&A.

Build 121

Build Video New York City Communication 121

Nonprofits Source

JANUARY 13, 2017

The constant pressure to create engaging content to reach members can test even the most seasoned of professionals. But, times have changed and Google is increasingly rewarding sites that provide relevant and useful answers to user searches. . Back in 2011, Google Panda was released with one purpose in mind.

Research 89

Research Marketing Case Study Search 89

Whole Whale

DECEMBER 9, 2023

The key with all of these ideas is to be human, and to look at your analytics to see what is working. Be alert Set up Google Alerts on key phrases that are related to your organization so you’ll consistently get updates when your cause is buzzing. Check out our newest Whole Whale University course ! Fox Foundation.

Social Media 98

Social Media Ideas Media Social 98

Bloomerang

JUNE 1, 2021

There’s a whole universe of values out there, and not every one of them fits with your vision and mission. You need to get a handle around current constituent engagement tools such as Google analytics or whatever your nonprofit CRM or email provider offer. Start by simply googling your issues to see what folks search for.

Content 143

Content Marketing Strategy Help 143