article thumbnail

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Direct mail.

Donor 237
article thumbnail

A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

Websites 234
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

14 Mobile Marketing Statistics Your Nonprofit Needs To See

TechImpact

O2 – “Mobile life report” UK (2013). Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013). Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013). Equinux (June 2013).

article thumbnail

2 Strategies for Overcoming Common Fundraising Challenges All Nonprofits Face [Infographic]

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013. Flat or decreased fundraising.

Challenge 115
article thumbnail

2013 eBenchmarks Are Here! And a Handy Infographic

NTEN

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

article thumbnail

Webinar: Monthly Donors, Social Media, and Cross-Channel Integration: Critical Tactics to Boost Your Fundraising in 2013

Care2

Make 2013 the year your fundraising comes of age. Say good bye to "online fundraising" and "offline fundraising," there is only fundraising. Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors.

Channel 66
article thumbnail

The 12 Nonprofit Tech TwtPolls of 2012

Nonprofit Tech for Good

Hardly thorough as a research method, the TwtPolls do however present some basic information about what trends were popular in 2012 and clues as to which #NPTech trends should be prioritized in 2013. So, as I continue to post “TwtPolls of the Month” throughout 2013, your participation in future polls is greatly appreciated.

Tech 186