Care2

MARCH 17, 2014

DonorDigital donated to 16 major US nonprofits to learn about their integrated fundraising practices. For 6 months in 2013, after making an online contribution, they tracked all interactions with these organizations through direct mail, online, and by phone. If they did, which channels did they use to reach out about it?

Effective 72

Effective Donor Mail Channel 72

Care2

SEPTEMBER 21, 2013

Last week Blackbaud along with partners HJC, Sea Change Strategies, and Edge Research released findings from the 2013 Next Generation of Canadian Giving study. The study looked at the following: What are the preferred giving channels for Generation Y (18-32); Generation X (33-48); Baby Boomers (49-67); and Civics (68+) ?

Generation 66

Generation Philanthropy Canada Benchmark 66

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 75

email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

They have deemed email a dying communications channel, which is absurd. Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. Outside of direct mail, email raises a lot more money than social media.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

MARCH 13, 2014

2013 was a strong year for fundraising, with charities posting their best increase since before the economy plunged in 2008, according to the 2013 Charitable Giving Report. Here are fundraising strategies that proved effective across the sector: Healthcare – Investing in capacity. K-12 – Driven by data.

Communication 38

Communication Results Disaster Fundraising 38

Care2

MAY 29, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 60) Search « Is Direct Mail Dying or Dead?

Mail 34

Mail Social Media Advocacy Online 34

Connection Cafe

SEPTEMBER 18, 2013

Michael Johnston is the president and founder of the global fundraising consultancy, Hewitt and Johnston Consultants (hjc), and the co-founder of two global fundraising products, The Global Legacy Giving Group and the sports-based Fantasy Fundraising. The Next Generation of Canadian Giving 2013. A recent study says no.

Giving 34

Giving Canada Generation Social Media 34

Connection Cafe

NOVEMBER 7, 2013

A fundraising strategy should be integrated across many channels, but with a slightly different emphasis by generation: Gen Y (b. They are truly multi-channel donors, and they want to hear about the impact of their donation. Cultivate them through peer-to-peer fundraising opportunities (like fun runs) and workplace philanthropy.

Generation 42

Generation Donation Giving Learning 42

Connection Cafe

JANUARY 20, 2015

While you’re likely on to your 2015 fundraising goals, I want to take you back one last time to your end-of-year campaign. We hear so much about the importance of sending multi-channel campaigns and integrating direct mail, email, social and website messaging. Direct Mail Recipients Who Go Online.

Metrics 20

Metrics Campaign Channel Conversation 20

Connection Cafe

MARCH 4, 2019

The last three years, in particular, have shown how online giving continues to be a growth engine for fundraising in the nonprofit sector. Since 2016, online fundraising has grown 17% among nonprofits in the United States. of total fundraising revenue. Do not confuse the channel of engagement with the channel of the transaction.

Online 36

Online Giving Offline United States 36

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Choose your channels. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 I’m then more likely to read your next email.

email 48

email Campaign Test Benchmark 48

NonProfit Hub

DECEMBER 10, 2014

Staffers must not stray the course to focus on “fundraising” versus “development.” Fundraising by definition is “an activity done to collect money by a charity, political party or school,” i.e. the Ice Bucket Challenge. 2013) Reluctant Altruism and Peer Pressure in Charitable Giving. Featured Fundraising Social Media'

Social Media 63

Social Media Fund Develop Media 63

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. percent for the three months ending October 2013, compared to the same period a year earlier.

Organization 36

Organization North Carolina Blackbaud Dallas 36

Connection Cafe

JANUARY 19, 2021

Most Doctors’ Day marketing efforts involve direct mail appeals, and we are not suggesting that you get rid of those traditional efforts if they have been successful for you. Gratitude will naturally lead to engagement and, for a mass marketing campaign, that engagement leads to or even becomes the actual fundraising ask.

Mail 27

Mail Blackbaud Virtual Awareness 27

NonProfit Hub

NOVEMBER 22, 2016

Tom Ahern makes his living by writing cases and direct mail … by doing audits, reviewing and recommending fixes for donor communications … and by teaching others what he’s learned during decades of trial, error and the occasional spectacular success. Ahern didn’t start in fundraising. AhernComm.com.

Causes 28

Causes Nebraska North Carolina Lecture 28

Nonprofit Tech for Good

MAY 18, 2013

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 210

Social Media Social Chapter Media 210

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Nonprofit Tech for Good

OCTOBER 22, 2012

Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. My greatest hope for 2013 is that nonprofits evolve beyond the “free” mentality to a strategy that gives the time and financial investment necessary to make the Social Web work for your nonprofit.

Social Media 254

Social Media Social Chapter Media 254

Connection Cafe

JANUARY 1, 2014

This is the 2013 edition of my annual review of year-end email subject lines that started in 2011 and continued in 2012. I analyzed 320 email messages sent to me from 55 nonprofit organizations between December 1st and 31st, 2013. Nonprofits sent a median of 5 emails during the month of December 2013. Email Frequency.

email 46

email South Carolina Fundraising Gift 46

Nonprofit Tech for Good

SEPTEMBER 26, 2012

That said, the following excerpt from Chapter 9 of Social Media for Social Good: A How-To Guide for Nonprofits will help your nonprofit get started with launching a mobile website or at the very least get the idea percolating and higher on your priority list for 2013. It’s ironic how Web design has come full circle. This is a big one!

Mobile 227

Mobile Websites Design Practice 227

Connection Cafe

JANUARY 27, 2014

For a refresher, my 2013 piece Non-Technology Trends for the CIO and a 2011 white paper for the Association of Fundraising Professionals on similar topics may be good places to start and worth a read as well.). And, for better or worse, this New Normal is not going away anytime soon. Working Smarter. Maintaining top-line growth (e.g.

Trend 35

Trend Technology Retention Channel 35

Tech Soup

DECEMBER 9, 2013

Now that this year is wrapping up and we have the verdict on nonprofit technology trends for 2013 , we queried charity Technorati like Amy Sample Ward, Beth Kanter, Marnie Webb, Peter Campbell, Nicole Wallace, the entire crew at Idealware, Lucy Bernholz, and other luminaries to find out what is in their crystal balls for 2014.

Celebrate 90

Celebrate News Technology Nonprofit 90

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2012

Note from Beth: As we head into the home stretch of the giving season, there are lots and lots of wonderful holiday giving campaigns and plenty of fundraising data to guide strategy. Frank Barry offers this guest post with some advice about how to succeed with nonprofit fundraising in 2013. Flat or decreased fundraising.

Challenge 115

Challenge Strategy Fundraising Channel 115