NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

Top Nonprofits

NOVEMBER 9, 2021

Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Multi-channel marketing allows your nonprofit to reach more supporters by expanding your overall communication channels. Direct mail.

Virtual 105

Virtual Nonprofit Stream Channel 105

Achieve

JULY 26, 2021

Use a multi-channel fundraising approach. Use a multi-channel fundraising approach. Multi-channel fundraising — or using multiple forms of outreach to connect with your donors — is a very effective way to reach your base. Here are some different fundraising channels that you could try: . Figure out your strategy.

Donation 85

Donation Fundraising Tips Channel 85

NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. This communication can be done via email, newsletter, direct mail or social media. 2011 Online Giving Report.

Online 144

Online Giving Haiti Fundraising 144

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below. In the U.S.

Charity 75

Charity Donation People Australia 75

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NetWits

JUNE 19, 2012

Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. And perhaps your next tweet or mailing. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful.

email 150

email Test Conference Benchmark 150

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. VIDEO] Social Media Revolution 2011. Get training.

Social Media 236

Social Media Media Social Stats 236

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask. The lesson?

Donor 58

Donor Offline Mail Channel 58

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. Don’t have a true multi-channel giving strategy in place? Get one now.

Results 68

Results Fundraising Case Study Mail 68

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Bloomerang

JANUARY 7, 2022

In 2011, the DonorVoice collaborated with around 250 nonprofits to find out what they had done well to keep about 1,200 donors loyal for many years. How can you easily offer additional ways to give or open up more engagement channels? Donor receives opportunities to make views known. Donor feels like they’re part of an important cause.

Retention 86

Retention Donor Guide Rate 86

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011?

Social Media 247

Social Media Interview Examples Media 247

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. The full report is here. So what was the big picture "headline?"

Donation 72

Donation Studies Headline Washington 72

Nonprofit Tech for Good

DECEMBER 13, 2010

I know our YouTube channel started in 2007. We have a decentralized team of 10+ staff contributing stories to our social media channels. Secondly, we look at the traffic driven from these channels and if they trigger a conversion event on our site. Direct mail and e-newsletters are still the leaders.

Social Media 203

Social Media Conservancy Interview Media 203

Care2

JANUARY 21, 2012

So how did you do in 2011? Encourage those who respond to your postal mail, telephone appeals, and special events to sign up for your email list – offer incentives like special content, matching gifts, and online premiums. Use Multiple Channels. Don’t be shy about reaching out to people across multiple channels.

Adwords 72

Adwords Fundraising Tips Convio 72

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

Blackbaud 60

Blackbaud Award Impact Convio 60

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. Email List Growth.

Benchmark 70

Benchmark Studies Money Raise 70

DNL OmniMedia

FEBRUARY 3, 2023

You can send them free merchandise through the mail or connect them with virtual networking opportunities to help them feel more connected to your organization. Conduct a bit of market research to determine your target audience’s preferred communication channels. Create a wider-reaching marketing strategy. Give attendees more to do.

Strategy 52

Strategy Nonprofit Audience Hosting 52

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. I’m excited about the potential it holds and to hear about some of the successes (and challenges) at NTC 2011! Examples of how to capitalize and maintain momentum across multiple channels. Speaker: Charlotte Kresse, Adams Hussey & Associates.

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. I’m excited about the potential it holds and to hear about some of the successes (and challenges) at NTC 2011! Examples of how to capitalize and maintain momentum across multiple channels. Speaker: Charlotte Kresse, Adams Hussey & Associates.

Channel 44

Channel Rhode Island Charlotte Integration 44

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

Web 114

Web Norway Russia Mexico 114

Amy Sample Ward

OCTOBER 14, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore.

Skype 111

Skype Web Bookmarking Law 111

Care2

JANUARY 20, 2015

For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014. The top 3 most important communications channels are nonprofits'' websites, email marketing, followed by social media.

Trend 28

Trend Communication Metrics Mail 28

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

Integration 97

Integration Mobile Conference Strategy 97

NTEN

SEPTEMBER 6, 2011

Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Regarding which "channel of influence" most influences mobile giving, among the six percent of respondents who made a text-to-give donation, more than two-thirds (68 percent) were prompted by a newscast or radio mention.

Attitude 95

Attitude Mobile Giving Canada 95

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. But raising funds online is not about technology, any more than raising funds through the mail is about paper. It’s about the relationship between the nonprofit and the donor who wants to support a cause.

Relationship 89

Relationship Studies Network Online 89

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

Museum 34

Museum Trend Mail Culture 34

Care2

OCTOBER 13, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. Can I be honest?

Time 62

Time Info Nonprofit Museum 62

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

email 48

email Campaign Test Benchmark 48

Connection Cafe

NOVEMBER 4, 2011

Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Author: Jill Ward. Used Convio Personal Fundraising to allow one UWLC employee to raise money from friends and family; the individual collected $2,000 in 24 hours.

Convio 28

Convio Award Mail Channel 28

Connection Cafe

NOVEMBER 26, 2013

In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. Time is of the essence, and different audiences require different touch points (read: Next Generation of American Giving ), so choose your channels wisely. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results. As a result, online revenue originating from direct mail integration increased from 12% to 28% from 2009 to 2010! If ever there was a doubt in your mind about the multichannel approach, this will dispel it.

America 24

America Results Volunteer Offline 24

ASU Lodestar Center

APRIL 27, 2011

Disclaimer Wednesday, April 27, 2011 All You Need is Love. Funny thing is, I learned the exact same thing in just one day while attending the ASU Lodestar Centers 2011 Forum on Nonprofit Effectiveness. And while youre at it, check out some of our other forum videos on the ASU Lodestar Centers YouTube Channel. Great post.

Phoenix 40

Phoenix Virginia Philanthropy Arizona 40

ASU Lodestar Center

APRIL 13, 2011

Disclaimer Wednesday, April 13, 2011 The cockroach under the refrigerator: scandal and malpractice in philanthropy posted by Travis Butterfield , Project Coordinator ASU Lodestar Center Ever since I worked with Laura Tan on editing her recent blog post , I have been thinking about the unintended effects that volunteer service can have.

Philanthropy 40

Philanthropy Arizona Research Feeds 40

Connection Cafe

DECEMBER 2, 2013

After flat years in 2011 and 2012, giving to religion has grown slightly in 2013. And while it receives the biggest share of giving of any charitable subsector, its share in 2012 fell to 32 percent from 33 percent in 2011, according to Giving USA. “So less of their charitable dollars are being channeled through the church.”

Organization 36

Organization North Carolina Blackbaud Dallas 36