NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines.

Online 144

Online Giving Haiti Fundraising 144

NetWits

MAY 22, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Download Now! Online donors are a generous group.

Technique 201

Technique Retention Donor Online 201

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

Top Nonprofits

NOVEMBER 9, 2021

Galas have strong fundraising potential and are a staple of many nonprofits’ event season. Your marketing specialists get the word out about your gala to your supporters through email, social media, direct mail, and any other communication channels your nonprofit uses. Direct mail. Marketing specialists. Tech experts.

Virtual 105

Virtual Nonprofit Stream Channel 105

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. How can I leverage online and offline giving for better fundraising results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. It also highlights the interesting opportunities and challenges posed by multi-channel giving. Online donors become multi-channel donors. Don’t have a true multi-channel giving strategy in place? Get one now.

Results 68

Results Fundraising Case Study Mail 68

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. A quick Google search of “social media stats 2011″ pulls up a wide range of stats to share with unaware executive staff. Flash forward four and a half years. Get training.

Social Media 243

Social Media Media Social Stats 243

Care2

DECEMBER 14, 2012

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. one-time donations increased from 2011 to 2012. Check out the some of interesting data below. In the U.S.

Charity 75

Charity Donation People Australia 75

NetWits

JUNE 19, 2012

I just returned from speaking at the MyCharityConnects Conference, a social media and online fundraising conference hosted by CanadaHelps in Toronto. Multi-channel components. A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. Relevant content.

email 150

email Test Conference Benchmark 150

Bloomerang

JANUARY 7, 2022

If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” The Fundraising Effectiveness Project provides a platform for these organizations to conduct research that helps nonprofits increase their fundraising results at a faster pace. .

Retention 86

Retention Donor Guide Rate 86

Care2

JANUARY 21, 2012

So how did you do in 2011? Here are some online marketing strategies Convio recently outlined in their whitepaper “Utilize Your Year-End Momentum” that you can start working on right now, so that when “that time” rolls around again, you’ll be better positioned to reach your online fundraising goals.

Adwords 72

Adwords Fundraising Tips Convio 72

DNL OmniMedia

FEBRUARY 3, 2023

These tips can apply to any type of nonprofit event: whether you’re hosting a charity auction , a fundraising 5K, conference, webinar, and so on. You can send them free merchandise through the mail or connect them with virtual networking opportunities to help them feel more connected to your organization. Let’s get started!

Strategy 52

Strategy Nonprofit Audience Hosting 52

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Channels covered included online, direct mail, telemarketing and canvassing." What does social media success look like, anyway?" The full report is here.

Web 117

Web San Francisco Bookmarking Search 117

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We need to work in both channels to make the ask. The lesson?

Donor 58

Donor Offline Mail Channel 58

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Care2

MAY 18, 2012

Many of Frogloop's readers are professional nonprofit fundraisers who watch trends like a hawk -- at least when those trends affect fundraising results across sectors and channels. Channels covered included online, direct mail, telemarketing and canvassing. The full report is here. A sobering one, overall.

Donation 72

Donation Studies Headline Washington 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. “Declining response rates illustrate a saturated channel with undifferentiated messaging and campaigns, said the report. ” The average online gift was $89. . Advocacy saw an 8.7%

Benchmark 70

Benchmark Studies Money Raise 70

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone. ."

Web 114

Web Norway Russia Mexico 114

Amy Sample Ward

OCTOBER 14, 2010

" Online Fundraising, Advocacy, and Social Media – frogloop – "Can I be honest? To truly raise your nonprofit’s profile (aka increase brand awareness), grow your constituency, and raise even more money in 2011 and beyond, organizations need to also focus on innovating."

Skype 111

Skype Web Bookmarking Law 111

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. I’m excited about the potential it holds and to hear about some of the successes (and challenges) at NTC 2011! Examples of how to capitalize and maintain momentum across multiple channels. Speaker: Charlotte Kresse, Adams Hussey & Associates.

Channel 44

Channel Rhode Island Charlotte Integration 44

NTEN

MARCH 24, 2010

How to make the most of a crisis situation with cross channel integration. I’m excited about the potential it holds and to hear about some of the successes (and challenges) at NTC 2011! Examples of how to capitalize and maintain momentum across multiple channels. Speaker: Charlotte Kresse, Adams Hussey & Associates.

Channel 44

Channel Rhode Island Charlotte Integration 44

Care2

JANUARY 20, 2015

For the first time since 2011, nonprofits have significantly increased the frequency for both email and direct mail appeals. 36% will send direct mail appeals at least quarterly in 2015, up from 28% in 2014. The top 3 most important communications channels are nonprofits'' websites, email marketing, followed by social media.

Trend 28

Trend Communication Metrics Mail 28

Tech Soup

AUGUST 24, 2012

Some of the 2011 Winners Were: Best Overall Use of Convio — Project On Government Oversight (POGO) was presented the award for their sophisticated use of Convio Luminate™ Online, Convio Luminate™ CRM, and Convio CMS and complementing it with social media tools and staff creativity to reach more of the general public.

Blackbaud 60

Blackbaud Award Impact Convio 60

NTEN

SEPTEMBER 6, 2011

have further validated the effectiveness of text-to-give fundraising. give fundraising for everyday use, versus only for emergency or disaster relief. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011. Channel of Influence. Conclusion. What do these numbers mean?

Attitude 95

Attitude Mobile Giving Canada 95

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Work hard to win them over.

Relationship 89

Relationship Studies Network Online 89

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. Can mobile drive volunteers activists, to engage across other media channels? In this case, we were talking about how to integrate the use of mobile technology into multi-channel campaigns with an emphasis on social. Text Poll App from MobileCause.

Integration 97

Integration Mobile Conference Strategy 97

Care2

OCTOBER 13, 2010

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. About 300 have CIO’s.

Time 62

Time Info Nonprofit Museum 62

Connection Cafe

NOVEMBER 4, 2011

Congratulations to United Way of Lake County (UWLC) for receiving the 2011 Innovator Award in the Peer-to-Peer Fundraising category! Check out what Valerie Petersen, Marketing Communications Associate at UWLC, has to say about their Page It Forward personal fundraising campaign and how they exceeded their goal by more than 50 percent.

Convio 28

Convio Award Mail Channel 28

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

email 48

email Campaign Test Benchmark 48

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

Museum 34

Museum Trend Mail Culture 34

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Choose your channels. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Data storage and hardware is cheap.

Offline 279

Offline Results Fundraising Blackbaud 279

Connection Cafe

DECEMBER 2, 2013

Overall fundraising revenue for 334 churches, synagogues and other faith-based organizations representing nearly $1.2 target="_blank">The Blackbaud Index that tracks fundraising revenue for congregations and other faith-based organizations. .” After flat years in 2011 and 2012, giving to religion has grown slightly in 2013.

Organization 36

Organization North Carolina Blackbaud Dallas 36

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. So what’s the harm in dropping a channel? i.e. Direct Mail. When you can convert an online donor to an offline channel (i.e.

Online 234

Online Fundraising Offline Mail 234

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 264

Social Media Social Chapter Media 264

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 210

Social Media Social Chapter Media 210